Whether you're a solo entrepreneur, a visionary creator, or simply seeking to elevate your brand, this podcast is designed to empower you with purposeful tips and insights.

In each episode, I'll share practical strategies, engaging guest interviews, and hands-on experiences through detailed YouTube content. From smartphone filming techniques to beginner-friendly camera advice, we'll explore diverse aspects of crafting an authentic online brand.

If visuals matter to you, check out the video version of the podcast on YouTube, where you can see my expressions and examples firsthand.

Are you ready to build a brand that resonates with purpose? Join me on this exciting journey of growth and transformation. Hit that Subscribe button and let's create impactful brands together!

So, who am I? Well, I'm Holly Rigos, your friendly guide to navigating the world of online branding without any of those pesky headaches or overwhelming DIY stress. Whether you're a visionary creator, a solo entrepreneur, or just someone looking to level up your brand game, you're in the right place!

Let's dive into the story behind this podcast adventure. It all started with my burning desire to educate and share everything I've learned along my journey. I've always wanted to do a podcast, but I was adamant about having a video component. Imagine my joy when YouTube introduced video podcasts right on their platform! This way, you can listen and watch on the go without missing a beat. 🚗📺

So, why this podcast? Well, it's all about embracing purpose and authenticity. And guess what? My journey is sprinkled with a dash of childhood strife, the pursuit of validation, and a whole lot of passion. I'm an Enneagram 4 with a wing 3, which means I'm passionate and in tune with my emotions. But hold on, I've got an analytical side too, thanks to a little help from the Holy Spirit. My faith is at the core of everything I do, and my mission is to do everything with purpose that brings glory to the big guy upstairs.

Fast forward a bit, and here I am—a devoted mom, loving wife, and a business owner that kind of landed in my lap. All thanks to serving and showing up authentically. My clients' stories are just as incredible, from fasting journeys to overcoming brokenness. My role? I help them brand with purpose online, through visuals, photos, and videos.

Picture this: it all began with a Facebook group, where I was learning and growing as a faith blogger. And then, someone asked for help, and I thought, "Hey, I can do that!" Before I knew it, I was creating videos and building a platform. The Lord's hand was definitely guiding me along this path.

Now, a bit about my journey timeline. I spent years at home, growing personally and spiritually. My husband saw my passion for video and photography and supported me all the way. And remember that validation-seeking part of me? Well, the Lord stripped it away, leaving room for only His validation. And that's how I transformed into this purpose-driven, authentic guide for you.

If you're into prioritizing purpose-driven things, then you've come to the right place. I'm here to help you piece together the puzzle and grow your business authentically and passionately. So, if you've stuck around till now, thank you! 🤗 There's so much more coming your way on the "Branding with Purpose" podcast. So stay tuned, drop your questions, and let's embark on this amazing journey together. 

Remember, we're building brands that truly reflect your uniqueness and connect with your audience effortlessly. Hit that subscribe button and let's dive in! 🎙🌟

Okay, let's recap: I'm your guide, Holly Rigos, and together we're tackling online branding like it's a dance party, minus the stress. If you're a solopreneur, visionary creator, or just looking to give your brand a high-five, you're in the right place. 👐

But wait, remember that #PartTimeOnPurpose chat we had? Well, today's the day to dig deeper into the treasure trove of passive income. What's that, you ask? Hang tight, we're gonna spill the beans!

Imagine you're rocking YouTube, dishing out your wisdom and jokes – hey, we all have 'em! 🤣 But seriously, if you're comfy in front of the camera, this might just be your jam. You build a fan club, those views go up, and guess what? Ad revenue comes knocking! 💰 Cha-ching!

Next stop: brand sponsorships and affiliate marketing. Imagine your fave brands saying, "Hey, Holly, we want you!" All because you've got this rocking audience that loves your style. It's like getting paid for being you – totally awesome, right?

Oh, and we're not stopping there. Let's talk digital products! You're the boss, creating eBooks and courses that folks can't resist. Who doesn't love a well-crafted PDF? Plus, if you've got a bunch of followers already crushing on your content, they'll be lining up for your digital goods! 🎁

Now, let's be real, it's not all rainbows and unicorns. There's a bit of work upfront, but once you've set the stage, it's like having your own money-making show that keeps playing – even when you're sipping your morning coffee! ☕

So, what's your vibe? Is YouTube your playground, or are you itching to craft your own digital goodies? Let's keep this party going in the comments below. Share your faves, your questions, and let's make this passive income adventure one heck of a ride! 🚀

Until next time, keep the dream alive and the excitement cranked up to eleven. Ready to rock that passive income? You've got this! 🌟

Watch on Youtube https://youtu.be/dQ1Z9AXThy4

Welcome to our podcast, "Branding with Purpose," where we simplify technology with kindness. In this episode, we're going to give you a sneak peek into our upcoming series on selecting the perfect website platform for your online brand. Whether you're a seasoned entrepreneur or just starting, we're here to guide you through this crucial decision. Let's dive in!

In this trailer episode, we'll provide you with a glimpse of the valuable insights and guidance you can expect in our upcoming podcast series. We'll cover:

Learn about the convenience and simplicity of all-in-one website platforms.

Discover how platforms like Squarespace, Wix, GoDaddy, and Shopify can kickstart your online presence.

Don't miss our YouTube tutorial on getting started with these platforms.

Explore the world of WordPress, a free and customizable website environment.

Find out how themes can help you create a unique online identity.

Check out our YouTube tutorial on customizing WordPress themes for your brand.

Delve into Kajabi, an all-in-one platform for scaling your online brand.

Understand its potential for courses, memberships, and more.

Stay tuned for our upcoming tutorial on setting up your brand with Kajabi.

Choosing the right website platform is the foundation of your online brand's success. A well-designed, user-friendly website can attract your target audience, convey your message effectively, and boost your credibility. Whether you're looking for simplicity or aiming to scale with digital products and memberships, we'll help you make an informed choice.

We're excited to embark on this journey with you, guiding you toward creating an authentic and impactful online presence. Be sure to subscribe to our podcast for the full series on website platforms and visit our YouTube channel for in-depth tutorials and step-by-step guidance.

Your brand's online journey begins here. Let's craft your digital presence with purpose and kindness.

Holly Rigos is the host of the podcast "Branding with Purpose," aimed at helping individuals navigate online branding.

The episode discusses the need for a website and suggests alternatives for those who may not be ready for one.

Alternatives mentioned include ConvertKit for creating landing pages and collecting emails, Card.co for a simple online presence, and tools like Linktree and Metricool for managing content and links.

The episode emphasizes the importance of building a following on existing platforms and collecting email addresses as an alternative to having a website.

Online Presence: It emphasizes the importance of establishing a strong online presence, including websites and social media, for increased visibility.

Digital Marketing: The video highlights the role of digital marketing strategies like social media advertising and email campaigns in attracting customers.

Customer Engagement: It mentions the significance of engaging with customers through online platforms to build trust and loyalty.

Leveraging Technology: The video suggests leveraging technology and digital tools to streamline operations and enhance customer experience in physical stores.

Purposeful Branding: Emphasizes serving the ideal client and audience, aiming for an authentic and impactful online presence.

Brand Perception: Compares brand perception to logos, colors, and service quality, illustrating how certain brands evoke emotions and connections.

Brand Elements: Discusses how brand elements like logos and colors should complement and reflect the brand's service and audience.

Audience-Centric Approach: Encourages understanding and serving the ideal client before delving into specific brand elements, highlighting the importance of evolving with the audience.

Example of a Client: Illustrates the importance of selecting a color that aligns with the brand's essence and clientele.

Colors and Emotional Associations: Highlights various colors, their positive and negative emotional connotations.

Steps for Choosing Brand Colors: Provides a seven-step process to pick and finalize brand colors effectively.