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    <title><![CDATA[Witness Business]]></title>
    <description><![CDATA[<div>Welcome to the Witness Business Podcast, where we get to witness ordinary people like you and me build businesses out of big ideas. Discover not only how big ideas are formed, but how they are ultimately monetized and turned into wealth and freedom. Everyone has a million-dollar idea, but these are stories that teach us practical steps to take action on those ideas and to ultimately create million-dollar businesses. Tune in and learn how these successful entrepreneurs have reinvented themselves and made millions, and how you can follow in their footsteps.</div>]]></description>
    <content:encoded><![CDATA[<div>Welcome to the Witness Business Podcast, where we get to witness ordinary people like you and me build businesses out of big ideas. Discover not only how big ideas are formed, but how they are ultimately monetized and turned into wealth and freedom. Everyone has a million-dollar idea, but these are stories that teach us practical steps to take action on those ideas and to ultimately create million-dollar businesses. Tune in and learn how these successful entrepreneurs have reinvented themselves and made millions, and how you can follow in their footsteps.</div>]]></content:encoded>
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    <link>http://www.witnessbusiness.com</link>
    <itunes:author><![CDATA[Steven Beckham & Kyle Martin]]></itunes:author>
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      <itunes:name><![CDATA[Steven Beckham & Kyle Martin]]></itunes:name>
      <itunes:email><![CDATA[steven@witnessbusiness.com]]></itunes:email>
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    <itunes:type><![CDATA[episodic]]></itunes:type>
    <itunes:keywords><![CDATA[entrepreneur, business, idea, wealth, freedom, millions, create, big idea, self-made]]></itunes:keywords>
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      <title><![CDATA[The Marriage Blog Millionaire with Jamal Miller // EP. 1]]></title>
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      <pubDate>Mon, 18 Mar 2024 21:10:28 -0500</pubDate>
      <description>Jamal Miller and his wife Natasha got an idea for a marriage blog in the early 2010s. Not sure how to even start a blog, they learned just enough to get started and dove right in, teaching couples "how to do relationships God's way".What was initially intended to be a passion project that they didn't expect would earn an income has since turned into a thriving multimillion dollar digital marketing company. How? A willingness to discover what people needed and pivot until they were able to provide a solution. Tune in to hear the full story!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Jamal on Instagram: @jamalmillerCheck out Jamal's platform Sunday+ to see what he's up to today!</description>
      <content:encoded><![CDATA[<div>Jamal Miller and his wife Natasha got an idea for a marriage blog in the early 2010s. Not sure how to even start a blog, they learned just enough to get started and dove right in, teaching couples "how to do relationships God's way".<br><br>What was initially intended to be a passion project that they didn't expect would earn an income has since turned into a thriving multimillion dollar digital marketing company. How? A willingness to discover what people needed and pivot until they were able to provide a solution. Tune in to hear the full story!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/001-marriage-blog-millionaire-jamal-miller"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Jamal on Instagram: <a href="https://www.instagram.com/jamalmiller/">@jamalmiller</a><br>Check out Jamal's platform <a href="https://sundayplus.co/">Sunday+</a> to see what he's up to today!</div>]]></content:encoded>
      <itunes:duration>3041</itunes:duration>
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      <itunes:episode>1</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[blogging, relationships]]></itunes:keywords>
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      <title><![CDATA[The Baby Product Idea Machine with Mike Perry // EP. 2]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 18 Mar 2024 21:36:38 -0500</pubDate>
      <description>Mike Perry is a dad of 6(!) children. Between him and his wife, they have had their fair share of diaper changes. When one handsy child led to an idea for a new and improved diaper changing pad, they knew they had to act.Their willingness to act and create a new baby product ultimately led to an appearance on ABC's Shark Tank, and a line of baby products at their company SnoofyBee. Is Mike Perry an inventing machine? Maybe. But most definitely he is a guy who is willing to get up off the couch and turn an idea into reality.Tune in to hear all about it, and get inspired to get your own ideas out of your head and into the world!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Mike on Instagram: @snoofybee_</description>
      <content:encoded><![CDATA[<div>Mike Perry is a dad of 6(!) children. Between him and his wife, they have had their fair share of diaper changes. When one handsy child led to an idea for a new and improved diaper changing pad, they knew they had to act.<br><br>Their willingness to act and create a new baby product ultimately led to an appearance on ABC's Shark Tank, and a line of baby products at their company <a href="https://snoofybee.com/">SnoofyBee</a>. Is Mike Perry an inventing machine? Maybe. But most definitely he is a guy who is willing to get up off the couch and turn an idea into reality.<br><br>Tune in to hear all about it, and get inspired to get your own ideas out of your head and into the world!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/0002-baby-product-idea-machine-mike-perry"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness">@witnessbusiness</a><br>Follow Mike on Instagram: <a href="https://www.instagram.com/snoofybee_/">@snoofybee_</a></div>]]></content:encoded>
      <itunes:duration>2514</itunes:duration>
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      <itunes:episode>2</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[babies, baby products]]></itunes:keywords>
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      <title><![CDATA[How Beef Jerky Thievery Led to an 8-Figure Food Brand with Jason Burke // EP. 3]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 18 Mar 2024 22:45:54 -0500</pubDate>
      <description>Jason Burke wanted to be healthy, so he learned to cook. He also learned how to make healthy snacks, including beef jerky. When his friends started stealing it, he wondered if he was on to something.Should he quit his 9 to 5 and become an entrepreneur full time, or was this just a hobby? Tune in to hear what he did next that led him to launching what would become an 8-figure food company.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Jason on Instagram: @jasonmichaelburkeFollow The New Primal on Instagram: @thenewprimalFollow Noble Made on Instagram: @noblemade</description>
      <content:encoded><![CDATA[<div>Jason Burke wanted to be healthy, so he learned to cook. He also learned how to make healthy snacks, including beef jerky. When his friends started stealing it, he wondered if he was on to something.<br><br>Should he quit his 9 to 5 and become an entrepreneur full time, or was this just a hobby? Tune in to hear what he did next that led him to launching what would become an 8-figure food company.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/beef-jerky-thievery-jason-burke"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness">@witnessbusiness</a><br>Follow Jason on Instagram: <a href="https://www.instagram.com/jasonmichaelburke/">@jasonmichaelburke</a><br>Follow The New Primal on Instagram: <a href="https://www.instagram.com/thenewprimal/">@thenewprimal</a><br>Follow Noble Made on Instagram: <a href="https://www.instagram.com/noblemade/">@noblemade</a></div>]]></content:encoded>
      <itunes:duration>3488</itunes:duration>
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      <itunes:episode>3</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[foodpreneur, healthy food, food business]]></itunes:keywords>
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      <title><![CDATA[I Want To Be An Entrepreneur But Don't Have My Big Idea Yet with Shahira Marei // EP. 4]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Fri, 05 Apr 2024 04:00:00 -0500</pubDate>
      <description>Shahira Marei always wanted to be an entrepreneur. She had a killer job at a killer company, but deep down she knew she wanted more out of life. One day, after she became pregnant with her daughter, she made the decision to risk it all and go after her entrepreneurial dreams. But one problem: she didn't have a business idea.How did she come up with The Dirty Cookie? And how did she start with nothing, end up appearing on Shark Tank, and ultimately create a thriving business? Tune in to find out!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Shahira on Instagram: @shahiramareiFollow The Dirty Cookie on Instagram: @thedirtycookieoc</description>
      <content:encoded><![CDATA[<div>Shahira Marei always wanted to be an entrepreneur. She had a killer job at a killer company, but deep down she knew she wanted more out of life. One day, after she became pregnant with her daughter, she made the decision to risk it all and go after her entrepreneurial dreams. But one problem: she didn't have a business idea.<br><br>How did she come up with <a href="https://www.dirtycookie.com/">The Dirty Cookie</a>? And how did she start with nothing, end up appearing on Shark Tank, and ultimately create a thriving business? Tune in to find out!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/the-dirty-cookie-shahira-marei"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Shahira on Instagram: <a href="https://www.instagram.com/shahiramarei/">@shahiramarei</a><br>Follow The Dirty Cookie on Instagram: <a href="https://www.instagram.com/thedirtycookieoc/">@thedirtycookieoc</a></div>]]></content:encoded>
      <itunes:duration>2981</itunes:duration>
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      <itunes:episode>4</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[foodpreneur, dessert, business,]]></itunes:keywords>
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      <title><![CDATA[The Online Course Idea that Made Me $250,000 in My First 6 Months with Sarah Michelle // EP. 5]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 08 Apr 2024 04:00:00 -0500</pubDate>
      <description>When Sarah Michelle finally took (and easily passed) the Nurse Practitioner board certification exam, she realized her exam anxiety may have been unjustified. An idea sparked, and she decided to create a course of her own to prepare other students for the same exam, and calm their test anxiety in the process.What started as something to fill up her spare time during the COVID-19 pandemic blew up beyond her wildest dreams, and she sold the entire company within two years of its creation. How did she do it? Tune in to find out!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Sarah Michelle on Instagram: @sarahmichellenp</description>
      <content:encoded><![CDATA[<div>When Sarah Michelle finally took (and easily passed) the Nurse Practitioner board certification exam, she realized her exam anxiety may have been unjustified. An idea sparked, and she decided to create a <a href="https://www.npreviews.com/">course</a> of her own to prepare other students for the same exam, and calm their test anxiety in the process.<br><br>What started as something to fill up her spare time during the COVID-19 pandemic blew up beyond her wildest dreams, and she sold the entire company within two years of its creation. How did she do it? Tune in to find out!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/sarah-michelle-np"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Sarah Michelle on Instagram: <a href="https://www.instagram.com/sarahmichellenp/">@sarahmichellenp</a></div>]]></content:encoded>
      <itunes:duration>3341</itunes:duration>
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      <itunes:episode>5</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[NP, nurse, nurse practitioner, course, online course]]></itunes:keywords>
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      <title><![CDATA[From Youth Ministry to Entrepreneurship: How a Pastor Turned a Card Game into Cash with Daniel Maddry // EP. 6]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Thu, 11 Apr 2024 04:00:00 -0500</pubDate>
      <description>In this episode, join us as we explore the inspiring journey of Daniel Maddry, who transformed his passion for fostering community within his youth ministry into a lucrative entrepreneurial venture. When the idea came to him for a fun family card game, what did he do next? He didn't have the background to launch a product like this, and he didn't "know the right people." So how did he get this idea out of his head and into the world? Tune in to find out.We'll delve into the challenges and triumphs Daniel faced as he dived into the world of entrepreneurship. From launching on Kickstarter to navigating the intricacies of manufacturing and distribution, Daniel's entrepreneurial journey was marked by resilience, creativity, and unwavering faith. Through his commitment to the vision and a community of support, his story serves as an inspiration to aspiring entrepreneurs and believers alike.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Daniel on Instagram: @danielmaddry</description>
      <content:encoded><![CDATA[<div>In this episode, join us as we explore the inspiring journey of Daniel Maddry, who transformed his passion for fostering community within his youth ministry into a lucrative entrepreneurial venture. When the idea came to him for a fun family <a href="https://cardschristianslike.com/">card game</a>, what did he do next? He didn't have the background to launch a product like this, and he didn't "know the right people." So how did he get this idea out of his head and into the world? Tune in to find out.<br><br>We'll delve into the challenges and triumphs Daniel faced as he dived into the world of entrepreneurship. From launching on Kickstarter to navigating the intricacies of manufacturing and distribution, Daniel's entrepreneurial journey was marked by resilience, creativity, and unwavering faith. Through his commitment to the vision and a community of support, his story serves as an inspiration to aspiring entrepreneurs and believers alike.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0006-daniel-maddry-cards-christians-like"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Daniel on Instagram: <a href="https://www.instagram.com/danielmaddry/">@danielmaddry</a></div>]]></content:encoded>
      <itunes:duration>4081</itunes:duration>
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      <itunes:episode>6</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[christian entrepreneurship, card game, game creator]]></itunes:keywords>
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      <title><![CDATA[The Rise of a Fitness Beverage Empire with Aaron Hinde // EP. 7]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 15 Apr 2024 04:00:00 -0500</pubDate>
      <description>In this episode, we dive into the journey of Aaron Hinde, one of the masterminds behind LIFEAID Beverage Co. We discuss the creation of world-renowned FitAid, as well as the various other products, where the ideas came from, and how he and his business partner were able to take those ideas to market. Despite facing setbacks and failures with several prior business ideas, Aaron's entrepreneurial spirit remained undeterred. Through perseverance and relentless determination, he took his passion for health and fitness and revolutionized the fitness-beverage industry.From initial concept to the challenges of scaling and distribution, Aaron shares the highs and lows of building this company from the ground up. Along the way, listeners can gain insight into the mindset of a successful entrepreneur, learning valuable lessons about resilience, adaptability, and the power of believing in one's vision.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Aaron on Instagram: @aaronhinde and @fitaid</description>
      <content:encoded><![CDATA[<div>In this episode, we dive into the journey of Aaron Hinde, one of the masterminds behind <a href="https://www.lifeaidbevco.com/">LIFEAID Beverage Co</a>. We discuss the creation of world-renowned FitAid, as well as the various other products, where the ideas came from, and how he and his business partner were able to take those ideas to market. Despite facing setbacks and failures with several prior business ideas, Aaron's entrepreneurial spirit remained undeterred. Through perseverance and relentless determination, he took his passion for health and fitness and revolutionized the fitness-beverage industry.<br><br>From initial concept to the challenges of scaling and distribution, Aaron shares the highs and lows of building this company from the ground up. Along the way, listeners can gain insight into the mindset of a successful entrepreneur, learning valuable lessons about resilience, adaptability, and the power of believing in one's vision.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0007-aaron-hinde-lifeaid"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Aaron on Instagram: <a href="https://www.instagram.com/aaronhinde/">@aaronhinde</a> and <a href="https://www.instagram.com/fitaid/">@fitaid</a></div>]]></content:encoded>
      <itunes:duration>3218</itunes:duration>
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      <itunes:episode>7</itunes:episode>
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      <itunes:keywords><![CDATA[CrossFit, fitness, beverage]]></itunes:keywords>
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      <title><![CDATA[From Toe-Tastrophy to Innovation: The Entrepreneur Who Cut His Way to Success in the Fishing Industry and Beyond with Vance Zahorski // EP. 8]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Thu, 18 Apr 2024 04:00:00 -0500</pubDate>
      <description>In this episode, we dive into the remarkable journey of an entrepreneur whose accidental mishap turned into a groundbreaking innovation: a ring that could easily cut fishing line. Vance Zahorski's lightbulb moment led him to create a product and a company (Line Cutterz) that would revolutionize the fishing industry, as well as open doors to unexpected opportunities in various other sectors.Join us as we explore the twists and turns of his entrepreneurial voyage, from the initial prototype, to the first sale, to appearing on ABC's Shark Tank, to scaling and expanding, and all the challenges along the way.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Vance on Instagram: @line_cutterz</description>
      <content:encoded><![CDATA[<div>In this episode, we dive into the remarkable journey of an entrepreneur whose accidental mishap turned into a groundbreaking innovation: a ring that could easily cut fishing line. Vance Zahorski's lightbulb moment led him to create a product and a company (<a href="https://www.linecutterz.com/">Line Cutterz</a>) that would revolutionize the fishing industry, as well as open doors to unexpected opportunities in various other sectors.<br><br>Join us as we explore the twists and turns of his entrepreneurial voyage, from the initial prototype, to the first sale, to appearing on ABC's Shark Tank, to scaling and expanding, and all the challenges along the way.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0008-vance-zahorski-line-cutterz"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Vance on Instagram: <a href="https://www.instagram.com/line_cutterz/">@line_cutterz</a></div>]]></content:encoded>
      <itunes:duration>3512</itunes:duration>
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      <itunes:episode>8</itunes:episode>
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      <title><![CDATA[Making the World a Better Place Turning Vegetable Waste into a Chip Success with Kaitlin Mogentale // EP. 9]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 22 Apr 2024 04:00:00 -0500</pubDate>
      <description>Happy Earth Day! In this episode, we peel back the curtain on Kaitlin Mogentale's chip company, Pulp Pantry. Discover how she was able to turn vegetable into a delicious chip that is changing the way we view snacks. From the "Ah-Ha" moment, to trial and error in the kitchen, all the way to ABC's Shark Tank, hear how she defied conventional wisdom and built a thriving business from scratch.What challenges did she face? What lessons did she learn? We discuss it all, as well as the impact of her sustainable approach on both the environment and the market. From humble beginnings to supermarket shelves, her story is a testament to the power of entrepreneurship and the potential for positive change.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Kaitlin on Instagram: @kcmoge and @pulppantry</description>
      <content:encoded><![CDATA[<div>Happy Earth Day! In this episode, we peel back the curtain on Kaitlin Mogentale's chip company, <a href="https://pulppantry.com/">Pulp Pantry</a>. Discover how she was able to turn vegetable into a delicious chip that is changing the way we view snacks. From the "Ah-Ha" moment, to trial and error in the kitchen, all the way to ABC's Shark Tank, hear how she defied conventional wisdom and built a thriving business from scratch.<br><br>What challenges did she face? What lessons did she learn? We discuss it all, as well as the impact of her sustainable approach on both the environment and the market. From humble beginnings to supermarket shelves, her story is a testament to the power of entrepreneurship and the potential for positive change.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0009-kaitlin-mogentale-pulp-pantry">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Kaitlin on Instagram: <a href="https://www.instagram.com/kcmoge/">@kcmoge</a> and <a href="https://www.instagram.com/pulppantry/">@pulppantry</a></div>]]></content:encoded>
      <itunes:duration>3109</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>9</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[foodpreneur, chips]]></itunes:keywords>
    </item>
    <item>
      <title><![CDATA[Anything Is Paw-ssible: How the PupBox Founders Journeyed from Idea Stage to Shark Tank to Exit with Ariel and Ben Zvaifler // EP. 10]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Thu, 25 Apr 2024 04:00:00 -0500</pubDate>
      <description>In this episode, we follow the journey of Ben and Ariel Zvaifler who, inspired by their own struggles to find helpful resources for their new puppy, embarked on a mission to make pet parenting easier for others. Unable to find proper toys, treats, and training materials, they decided to create their own solution, PupBox: a puppy subscription service that would deliver treats and toys tailored to each pup's needs.Hear the start-up story, the highs and lows, and how Ben and Ariel encountered countless rejections before they were ultimately able to sell the entire company! Their story is a testament to the power of passion and perseverance, showing that even in the face of adversity, dreams can become reality when you refuse to take "no" for an answer. Join us as we explore how they turned their frustration into innovation, proving that with dedication and creativity, anything is paw-ssible!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow the Zvaiflers on Instagram: @benzvaifler and @arielsrf and @cloudwaterfilters and their former company @pupbox</description>
      <content:encoded><![CDATA[<div>In this episode, we follow the journey of Ben and Ariel Zvaifler who, inspired by their own struggles to find helpful resources for their new puppy, embarked on a mission to make pet parenting easier for others. Unable to find proper toys, treats, and training materials, they decided to create their own solution, <a href="https://www.pupbox.com/">PupBox</a>: a puppy subscription service that would deliver treats and toys tailored to each pup's needs.<br><br>Hear the start-up story, the highs and lows, and how Ben and Ariel encountered countless rejections before they were ultimately able to sell the entire company! Their story is a testament to the power of passion and perseverance, showing that even in the face of adversity, dreams can become reality when you refuse to take "no" for an answer. Join us as we explore how they turned their frustration into innovation, proving that with dedication and creativity, anything is paw-ssible!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0010-zvaiflers-pupbox"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow the Zvaiflers on Instagram: <a href="https://www.instagram.com/benzvaifler/">@benzvaifler</a> and <a href="https://www.instagram.com/arielsrf/">@arielsrf</a> and <a href="https://www.instagram.com/cloudwaterfilters/">@cloudwaterfilters</a> and their former company <a href="https://www.instagram.com/pupbox/">@pupbox</a></div>]]></content:encoded>
      <itunes:duration>3136</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>10</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[dog treats, subscription, mail service]]></itunes:keywords>
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    <item>
      <title><![CDATA[From TikTok to Shark Tank: How a Table Mat Invention Went Viral and Is Revolutionizing Mealtime with Little Ones with Berlyn Haughton // EP. 11]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 29 Apr 2024 04:00:00 -0500</pubDate>
      <description>In this episode, we interview Berlyn Haughton, the innovative mind behind the silicon table mat that is changing the way toddlers and babies do mealtime: The Table Tyke. Berlyn shares her journey from frustrated mom dealing with messy and mouthy little ones (we can vouch, toddlers and babies put their mouths on EVERYTHING!) to becoming a successful entrepreneur who landed an appearance on ABC's Shark Tank.We also dive into the viral TikTok video that accelerated her success, and the national attention she has received since then. Listen in as Berlyn reveals the exact steps she took to get this idea out of her head and into the world. She unveils the vital connections she made that saved her thousands of dollars, as well as all of the challenges she has faced along the way.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Berlyn on Instagram: @thetabletyke</description>
      <content:encoded><![CDATA[<div>In this episode, we interview Berlyn Haughton, the innovative mind behind the silicon table mat that is changing the way toddlers and babies do mealtime: <a href="https://thetabletyke.com/">The Table Tyke</a>. Berlyn shares her journey from frustrated mom dealing with messy and mouthy little ones (we can vouch, toddlers and babies put their mouths on EVERYTHING!) to becoming a successful entrepreneur who landed an appearance on ABC's Shark Tank.<br><br>We also dive into the viral TikTok video that accelerated her success, and the national attention she has received since then. Listen in as Berlyn reveals the exact steps she took to get this idea out of her head and into the world. She unveils the vital connections she made that saved her thousands of dollars, as well as all of the challenges she has faced along the way.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0011-tabletyke"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Berlyn on Instagram: <a href="https://www.instagram.com/thetabletyke/">@thetabletyke</a></div>]]></content:encoded>
      <itunes:duration>3684</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>11</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[baby product, babies, moms, mom entrepreneur]]></itunes:keywords>
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    <item>
      <title><![CDATA[Inventing Baby Socks That Stay On with Squid Socks Founders Jessica and Gabe Miller // EP. 12]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Thu, 02 May 2024 04:00:00 -0500</pubDate>
      <description>Gabe and Jessica Miller were on their honeymoon when they stumbled upon their big idea. With no babies yet themselves, they were able to draw upon their entrepreneurial spirit to found a company that would solve an ever-present problem amongst parents of newborns: socks don't stay on! With Squid Socks, this problem has been put to bed!Tune in to hear the challenges Gabe and Jessica faced, the connections they made, what their Shark Tank appearance did for their business, and the advice they would give to aspiring entrepreneurs.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Squid Socks on Instagram: @squidsocksink</description>
      <content:encoded><![CDATA[<div>Gabe and Jessica Miller were on their honeymoon when they stumbled upon their big idea. With no babies yet themselves, they were able to draw upon their entrepreneurial spirit to found a company that would solve an ever-present problem amongst parents of newborns: socks don't stay on! With <a href="https://squidsocks.ink/">Squid Socks,</a> this problem has been put to bed!<br><br>Tune in to hear the challenges Gabe and Jessica faced, the connections they made, what their Shark Tank appearance did for their business, and the advice they would give to aspiring entrepreneurs.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0012-squidsocks"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Squid Socks on Instagram: <a href="https://www.instagram.com/squidsocksink/">@squidsocksink</a></div>]]></content:encoded>
      <itunes:duration>3252</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>12</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[babies, baby clothes, socks]]></itunes:keywords>
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    <item>
      <title><![CDATA[Proving Your Past Doesn't Define You: The Journey of an HVAC Entrepreneur with Justin Dodson // EP. 13]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 06 May 2024 04:00:00 -0500</pubDate>
      <description>"I can't get a job because of my background." "I can't afford to live off of $10/hour so I may as well take unemployment." "I don't know enough about entrepreneurship to start my own business." These are all excuses that Justin Dodson could have made that would have kept him in his situation. But rather than accept his life for what it was, he got to work. He took the only opportunity he was given with gratitude, got to work on his skills, and now runs a multimillion dollar HVAC company: Honest Home Services, LLC. He has not only created success for himself, but for several others who are making a career out of the HVAC profession at Justin's company.This episode is a testament of hard work and sacrifice. You can sit back and make excuses for why life hasn't panned out for you. Or you can get off the couch and make your life happen. Tune in to see how Justin did that latter, and how you can follow in his footsteps.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Justin's company on Facebook: Honest Home Services LLC</description>
      <content:encoded><![CDATA[<div>"I can't get a job because of my background." "I can't afford to live off of $10/hour so I may as well take unemployment." "I don't know enough about entrepreneurship to start my own business." These are all excuses that Justin Dodson could have made that would have kept him in his situation. But rather than accept his life for what it was, he got to work. He took the only opportunity he was given with gratitude, got to work on his skills, and now runs a multimillion dollar HVAC company: <a href="https://honestairservicestx.com/">Honest Home Services, LLC</a>. He has not only created success for himself, but for several others who are making a career out of the HVAC profession at Justin's company.<br><br>This episode is a testament of hard work and sacrifice. You can sit back and make excuses for why life hasn't panned out for you. Or you can get off the couch and make your life happen. Tune in to see how Justin did that latter, and how you can follow in his footsteps.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0013-justin-dodson-hvac"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness">@witnessbusiness</a><br>Follow Justin's company on Facebook: <a href="https://www.facebook.com/honestllc">Honest Home Services LLC</a></div>]]></content:encoded>
      <itunes:duration>3295</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>13</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[prison, hvac, trades]]></itunes:keywords>
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    <item>
      <title><![CDATA[Inventing Multiple Products and the Secret Sauce to Licensing with Alina Kravchenko // EP. 14]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 13 May 2024 04:00:00 -0500</pubDate>
      <description>As a young girl knowing no English, Alina and her family were immigrants in the United States. Though her classmates called her dumb, she showcased her skills the only way she knew how: through art. She couldn't communicate with words, but she could create with her hands. This adversity and love for art ultimately catapulted her into the success she has seen today through inventing, patenting, and licensing multiple products, and even landed her an appearance on ABC's Shark Tank with her product SwipenSnap!Whether you're looking to be inspired by a story of resilience and overcoming adversity, or you're looking for practical advice on how to invent and license products, look no further! Alina tells all, including her secret sauce to landing licensing deals and overcoming mental blocks. Tune in today (oh, and you might want to take notes)!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Alina on Instagram: @alina_inventor</description>
      <content:encoded><![CDATA[<div>As a young girl knowing no English, Alina and her family were immigrants in the United States. Though her classmates called her dumb, she showcased her skills the only way she knew how: through art. She couldn't communicate with words, but she could create with her hands. This adversity and love for art ultimately catapulted her into the success she has seen today through inventing, patenting, and licensing multiple products, and even landed her an appearance on ABC's Shark Tank with her product <a href="https://swipensnap.com/">SwipenSnap</a>!<br><br>Whether you're looking to be inspired by a story of resilience and overcoming adversity, or you're looking for practical advice on how to invent and license products, look no further! Alina tells all, including her secret sauce to landing licensing deals and overcoming mental blocks. Tune in today (oh, and you might want to take notes)!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0014-alina-kravchenko"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Alina on Instagram: <a href="https://www.instagram.com/alina_inventor">@alina_inventor</a></div>]]></content:encoded>
      <itunes:duration>3949</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>14</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[shark tank, diaper cream, baby products, babies, inventor]]></itunes:keywords>
    </item>
    <item>
      <title><![CDATA[From Silicon Valley to Dog Food: A Former Facebook VP's Journey to Founding a Canine Wellness Company with Tom Arrix // EP. 15]]></title>
      <enclosure url="https://app.fusebox.fm/data/show/Zwg0EPLDzq/episode/15/audio.mp3" type="audio/mpeg" length="90668221"/>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 20 May 2024 04:00:00 -0500</pubDate>
      <description>In this episode, we delve into the fascinating journey of a former Vice President of Marketing at Facebook. Tom Arrix helped grow the company in its early days into the Facebook (or Meta) that we know today, from startup to global phenomenon. After taking some time off and wondering what was next, his beloved dog fell ill. Rather than accepting his fate, Tom got to work at addressing the root of the problem for his furry friend: his diet. He embarked on a mission to improve his own dog's health, as well as to revolutionize the pet food industry.Tune in as we explore his transition from the tech world of Silicon Valley to the realm of canine wellness, ultimately leading to the founding of a human-grade dog food company, Get Joy. In an unfamiliar world of dogs, health, and nutrition, how did he do it? Discover the lessons learned at Facebook that propelled his success, as well as the passion and determination that drove this remarkable transformation.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusiness Follow Get Joy on Instagram: @getjoyfood</description>
      <content:encoded><![CDATA[<div>In this episode, we delve into the fascinating journey of a former Vice President of Marketing at Facebook. Tom Arrix helped grow the company in its early days into the Facebook (or Meta) that we know today, from startup to global phenomenon. After taking some time off and wondering what was next, his beloved dog fell ill. Rather than accepting his fate, Tom got to work at addressing the root of the problem for his furry friend: his diet. He embarked on a mission to improve his own dog's health, as well as to revolutionize the pet food industry.<br><br>Tune in as we explore his transition from the tech world of Silicon Valley to the realm of canine wellness, ultimately leading to the founding of a human-grade dog food company, <a href="https://getjoyfood.com/">Get Joy</a>. In an unfamiliar world of dogs, health, and nutrition, how did he do it? Discover the lessons learned at Facebook that propelled his success, as well as the passion and determination that drove this remarkable transformation.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0015-tom-arrix"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a> <br>Follow Get Joy on Instagram: <a href="https://www.instagram.com/getjoyfood/">@getjoyfood</a></div>]]></content:encoded>
      <itunes:duration>3778</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>15</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[dog food, dog, canine, human grade dog food, Facebook, pivot]]></itunes:keywords>
    </item>
    <item>
      <title><![CDATA[How Tenacity Turned a Real Estate Agent into a Luxury Hat Entrepreneur with Max Nelson // EP. 16]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Tue, 28 May 2024 04:00:00 -0500</pubDate>
      <description>In this episode, we witness the passion of a luxury real estate agent turned luxury hat entrepreneur, and unpack his journey into entrepreneurship. When Max Nelson noticed a hole in the hat market, he took it upon himself to pivot his career and provide a solution: Hoot Hat.Initially facing rejection by Shark Tank producers, Max's resilience and determination landed him an appearance on the show a few years later. How do you get an idea out of your head? How do you survive when you haven't turned a profit? How do you continue to learn, grow, and pivot to get your product in front of the right people? Join us as we dive into all of this and more.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Hood Hat on Instagram: @hoodhatusa</description>
      <content:encoded><![CDATA[<div>In this episode, we witness the passion of a luxury real estate agent turned luxury hat entrepreneur, and unpack his journey into entrepreneurship. When Max Nelson noticed a hole in the hat market, he took it upon himself to pivot his career and provide a solution: <a href="https://hoodhat.com/">Hoot Hat</a>.<br><br>Initially facing rejection by Shark Tank producers, Max's resilience and determination landed him an appearance on the show a few years later. How do you get an idea out of your head? How do you survive when you haven't turned a profit? How do you continue to learn, grow, and pivot to get your product in front of the right people? Join us as we dive into all of this and more.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0016-max-nelson"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Hood Hat on Instagram: <a href="https://www.instagram.com/hoodhatusa/">@hoodhatusa</a></div>]]></content:encoded>
      <itunes:duration>3020</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>16</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[luxury, hat, entrepreneurship]]></itunes:keywords>
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    <item>
      <title><![CDATA[From Fitness Trainer to Social Media Sensation: The Journey to Becoming an Influencer with Ben Barker // EP. 17]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 03 Jun 2024 06:30:46 -0500</pubDate>
      <description>How does a person make money online? How does one become a social media influencer? Do they have one video go viral and their whole life turns upside down? Or do they decide they are going to get off the couch and make it happen? For Ben Barker of Ben Barker Fitness, it was mostly the latter.When Ben decided to start taking social media seriously, his following grew exponentially until he had a big enough following to monetize his platform. Was that the initial intention? How does he make money today? Is it as lucrative as people think? We discuss it all on this episode of the Witness Business Podcast.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Ben on Instagram: @benbarkerfitness</description>
      <content:encoded><![CDATA[<div>How does a person make money online? How does one become a social media influencer? Do they have one video go viral and their whole life turns upside down? Or do they decide they are going to get off the couch and make it happen? For Ben Barker of <a href="https://www.benbarkerfitness.com/">Ben Barker Fitness</a>, it was mostly the latter.<br><br>When Ben decided to start taking social media seriously, his following grew exponentially until he had a big enough following to monetize his platform. Was that the initial intention? How does he make money today? Is it as lucrative as people think? We discuss it all on this episode of the Witness Business Podcast.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0017-ben-barker"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Ben on Instagram: <a href="https://www.instagram.com/benbarkerfitness/">@benbarkerfitness</a></div>]]></content:encoded>
      <itunes:duration>3329</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>17</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[fitness, influencer, online, internet]]></itunes:keywords>
    </item>
    <item>
      <title><![CDATA[In It for the Long Haul: How a Pastor Turned Junk Remover Founded an Award Winning Hauling Company with Andrew Perkett // EP. 18]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Wed, 12 Jun 2024 04:00:00 -0500</pubDate>
      <description>How do I reinvent myself? Where is there a need that I could potentially meet? What do I have access to currently that I could utilize for a business purpose? How can I take an existing business model and do it better than anyone else? These are all questions that Andrew Perkett asked and answered for himself that led to the formation of his hauling and junk removal company: COS Hauling.Andrew was able to pivot from pastoral ministry into unfamiliar territory, leverage his personal truck and his love for helping people, and get voted as Best of the [Colorado] Springs in his first year of business! Hear how this venture slowly became his full time gig, how they are now beginning to scale, and where they are headed. How in the world did COS Hauling seemingly blow up overnight and become an incredible success? Tune in to hear the story, which is one of hard work, treating people right, and scrappy entrepreneurship.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Andrew on Instagram: @andrewperkett and @coshauling</description>
      <content:encoded><![CDATA[<div>How do I reinvent myself? Where is there a need that I could potentially meet? What do I have access to currently that I could utilize for a business purpose? How can I take an existing business model and do it better than anyone else? These are all questions that Andrew Perkett asked and answered for himself that led to the formation of his hauling and junk removal company: <a href="https://www.coshauling.com/">COS Hauling</a>.<br><br>Andrew was able to pivot from pastoral ministry into unfamiliar territory, leverage his personal truck and his love for helping people, and get voted as Best of the [Colorado] Springs in his first year of business! Hear how this venture slowly became his full time gig, how they are now beginning to scale, and where they are headed. How in the world did COS Hauling seemingly blow up overnight and become an incredible success? Tune in to hear the story, which is one of hard work, treating people right, and scrappy entrepreneurship.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0018-andrew-perkett"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Andrew on Instagram: <a href="https://www.instagram.com/andrewperkett/">@andrewperkett</a> and <a href="https://www.instagram.com/coshauling/">@coshauling</a></div>]]></content:encoded>
      <itunes:duration>3371</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>18</itunes:episode>
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      <itunes:keywords><![CDATA[hauling, junk, junk removal]]></itunes:keywords>
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      <title><![CDATA[The Backyard Game That Is Breaking the Internet with Tyler Simmons // EP. 19]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Tue, 18 Jun 2024 04:00:00 -0500</pubDate>
      <description>At a summer barbecue? Camping? Random Tuesday night? From Cornhole to Bocce Ball, backyard games always level up the fun. We all love a good backyard game. But how hard is it to invent a new one, and take it to market?In this episode, we get an inside look at the creation of BucketGolf, a fun new outdoor party game that is "the excitement of golf mixed with the ease of yard games". Hear how founder Tyler Simmons nearly gave up several times, but persevered, took it to market, made necessary tweaks, found manufacturing, made the game go viral on social media, and now has a thriving product that you can find in stores like Dick's Sporting Goods and SCHEELS. On the outside looking in, and it may look like it was overnight success. But tune in to hear how his entrepreneurial spirit propelled him to press forward when it felt like a dead end.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow BucketGolf on Instagram: @bucketgolfgame</description>
      <content:encoded><![CDATA[<div>At a summer barbecue? Camping? Random Tuesday night? From Cornhole to Bocce Ball, backyard games always level up the fun. We all love a good backyard game. But how hard is it to invent a new one, and take it to market?<br><br>In this episode, we get an inside look at the creation of <a href="https://www.bucketgolfgame.com/">BucketGolf</a>, a fun new outdoor party game that is "the excitement of golf mixed with the ease of yard games". Hear how founder Tyler Simmons nearly gave up several times, but persevered, took it to market, made necessary tweaks, found manufacturing, made the game go viral on social media, and now has a thriving product that you can find in stores like Dick's Sporting Goods and SCHEELS. On the outside looking in, and it may look like it was overnight success. But tune in to hear how his entrepreneurial spirit propelled him to press forward when it felt like a dead end.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0019-tyler-simmons"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow BucketGolf on Instagram: <a href="https://www.instagram.com/bucketgolfgame/">@bucketgolfgame</a></div>]]></content:encoded>
      <itunes:duration>3295</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>19</itunes:episode>
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      <itunes:keywords><![CDATA[games, backyard game, golf]]></itunes:keywords>
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    <item>
      <title><![CDATA[Taking the Indigestion Out of Entrepreneurship and Making a Splash in the Antacid Market with Lucas Kraft // EP. 20]]></title>
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      <pubDate>Tue, 25 Jun 2024 04:00:00 -0500</pubDate>
      <description>Lucas Kraft has had a lifelong journey dealing with digestive issues. An eating disorder as a young teen ultimately led to permanent damage to his digestive tract. This meant almost daily antacids, many of which were chalky and lacked flavor, with additives that sounded like they could double as cleaning supplies. Not to mention all of the plastic bottles that probably ended up in landfills.After several years of this, Lucas decided to get off the couch and create an antacid of his own: Wonderbelly. One with environmentally-friendly packaging, no yucky ingredients, that did its job, and tasted good. But how does one create a new antacid without a background in biotech, pharmaceuticals, or anything of the sort? Tune in to hear his founder story, and how he is making waves in the world of digestive health!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Wonderbelly on Instagram: @itswonderbelly</description>
      <content:encoded><![CDATA[<div>Lucas Kraft has had a lifelong journey dealing with digestive issues. An eating disorder as a young teen ultimately led to permanent damage to his digestive tract. This meant almost daily antacids, many of which were chalky and lacked flavor, with additives that sounded like they could double as cleaning supplies. Not to mention all of the plastic bottles that probably ended up in landfills.<br><br>After several years of this, Lucas decided to get off the couch and create an antacid of his own: <a href="https://wonderbelly.com/">Wonderbelly</a>. One with environmentally-friendly packaging, no yucky ingredients, that did its job, and tasted good. But how does one create a new antacid without a background in biotech, pharmaceuticals, or anything of the sort? Tune in to hear his founder story, and how he is making waves in the world of digestive health!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0020-lucas-kraft"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Wonderbelly on Instagram: <a href="https://www.instagram.com/itswonderbelly/">@itswonderbelly</a></div>]]></content:encoded>
      <itunes:duration>3678</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>20</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[antacid, digestion, tums, pepto]]></itunes:keywords>
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      <title><![CDATA[Using AI to Make Your Business More Efficient with David Chang // EP. 21]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Tue, 02 Jul 2024 04:00:00 -0500</pubDate>
      <description>David Chang started Savvy Works, a digital advertising company, in 2017. As AI began to re-shape the digital world a few years later, David had two options. 1) Keep his head down and pray AI doesn't put him out of business, or 2) Adapt, and find ways to utilize AI to make his business even better. He opted for option 2.Now, Savvy Works is on its way to becoming a fully-automated advertising machine. How did he build it, and how exactly does Savvy Works serve its customers? What is AI, and how does David use it to make his business better and more efficient? Tune in to get the full scoop!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Savvy Works on Instagram: @savvyworkshq</description>
      <content:encoded><![CDATA[<div>David Chang started <a href="https://www.savvyworks.com/">Savvy Works</a>, a digital advertising company, in 2017. As AI began to re-shape the digital world a few years later, David had two options. 1) Keep his head down and pray AI doesn't put him out of business, or 2) Adapt, and find ways to utilize AI to make his business even better. He opted for option 2.<br><br>Now, Savvy Works is on its way to becoming a fully-automated advertising machine. How did he build it, and how exactly does Savvy Works serve its customers? What is AI, and how does David use it to make his business better and more efficient? Tune in to get the full scoop!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0021-david-chang"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Savvy Works on Instagram: <a href="https://www.instagram.com/savvyworkshq/">@savvyworkshq</a></div>]]></content:encoded>
      <itunes:duration>3696</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>21</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[AI, advertising, marketing]]></itunes:keywords>
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      <title><![CDATA[Double the Shower, Double the Power: From Amazon to Shark Tank with Brett Skaloud and Jeff Feiereisen // EP. 22]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Tue, 09 Jul 2024 04:00:00 -0500</pubDate>
      <description>Whether you're a fan of entrepreneurial stories or just love clever inventions, this episode is sure to inspire and entertain. Brett and Jeff became friends while working at Amazon together. When they found themselves inspired to go out on their own, they decided to give it a shot together. But what would they do?On a "think week" getaway that included brainstorming product ideas and multiple trips to the hardware store, the tandem shower by Boona was born. Boona's tandem shower allows two individuals to shower together under two shower heads, without having to spend thousands of dollars in bathroom renovations and plumbing costs. Amazing concept, right? But how did this dynamic duo go from working for Amazon together, to inventing a shower head together, to now selling their product on Amazon and landing an appearance on ABC's Shark Tank? And what challenges did they face along the way? Tune in and hear for yourself!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Boona on Instagram: @tandemshower</description>
      <content:encoded><![CDATA[<div>Whether you're a fan of entrepreneurial stories or just love clever inventions, this episode is sure to inspire and entertain. Brett and Jeff became friends while working at Amazon together. When they found themselves inspired to go out on their own, they decided to give it a shot together. But what would they do?<br><br>On a "think week" getaway that included brainstorming product ideas and multiple trips to the hardware store, the tandem shower by <a href="https://boona.com/">Boona</a> was born. Boona's tandem shower allows two individuals to shower together under two shower heads, without having to spend thousands of dollars in bathroom renovations and plumbing costs. Amazing concept, right? But how did this dynamic duo go from working for Amazon together, to inventing a shower head together, to now selling their product on Amazon and landing an appearance on ABC's Shark Tank? And what challenges did they face along the way? Tune in and hear for yourself!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0022-boona"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Boona on Instagram: <a href="https://www.instagram.com/tandemshower/">@tandemshower</a></div>]]></content:encoded>
      <itunes:duration>3938</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>22</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[shower, engineering, amazon]]></itunes:keywords>
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    <item>
      <title><![CDATA[Making Opinions Matter: A New Way to Do Social Media with Francis Lyons // EP. 23]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Wed, 17 Jul 2024 06:30:11 -0500</pubDate>
      <description>Francis Lyons has had a long and diverse career with a plethora of work experience in various industries, not the least of which was becoming executive producer of MTV's "Made". But years later, a conversation about the current state of social media led to the exploration of a new kind of social media. One based on merit, that rewards creativity rather than engagement.Cue the creation of ooPoll, where users can "watch daily short video polls while earning rewards and celebrating creativity." Tune in to hear how Francis and his team are changing the game, allowing users to engage with communities in different ways, and ultimately get people off of their phones and into the real world.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow ooPoll on Instagram: @oopollapp</description>
      <content:encoded><![CDATA[<div>Francis Lyons has had a long and diverse career with a plethora of work experience in various industries, not the least of which was becoming executive producer of MTV's "Made". But years later, a conversation about the current state of social media led to the exploration of a new kind of social media. One based on merit, that rewards creativity rather than engagement.<br><br>Cue the creation of <a href="https://app.oopoll.com/zgpM/79v75tpv">ooPoll</a>, where users can "watch daily short video polls while earning rewards and celebrating creativity." Tune in to hear how Francis and his team are changing the game, allowing users to engage with communities in different ways, and ultimately get people off of their phones and into the real world.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0023-francis-lyons">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow ooPoll on Instagram: <a href="https://www.instagram.com/oopollapp/"><span style="background-color: highlight;">@oopollapp</span></a></div>]]></content:encoded>
      <itunes:duration>5140</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>23</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[social media, instagram, facebook]]></itunes:keywords>
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    <item>
      <title><![CDATA[Retooling the Art of Refueling with Korey McDavid // EP. 24]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Wed, 24 Jul 2024 04:00:00 -0500</pubDate>
      <description>In a world full of people with busy lives who hardly have time to take care of themselves, convenience sells. Amazon allows you to shop without getting out of bed. DoorDash brings dinner to your doorstep. And now Juiced Fuel will fill up your vehicle's gas tank, and you don't even have to leave the house.When Korey McDavid heard his wife complain about having to run to the gas station with young kids, he got to work on a solution. Now, at the push of a button on an app, a truck with a built-in refueling system can be sent to your home (or wherever your car / truck / boat is parked) to refuel your tank. Tune in to discover how he got this business off the ground, the marketing strategies that propelled his service into the spotlight, and the regulatory challenges he navigated to make this vision a reality. Hear the story behind this revolutionary service, and gain insights into the future of convenience in the fuel industry.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Juiced Fuel on Instagram: @juicedfuel</description>
      <content:encoded><![CDATA[<div>In a world full of people with busy lives who hardly have time to take care of themselves, convenience sells. Amazon allows you to shop without getting out of bed. DoorDash brings dinner to your doorstep. And now <a href="https://juicedfuel.com/">Juiced Fuel</a> will fill up your vehicle's gas tank, and you don't even have to leave the house.<br><br>When Korey McDavid heard his wife complain about having to run to the gas station with young kids, he got to work on a solution. Now, at the push of a button on an app, a truck with a built-in refueling system can be sent to your home (or wherever your car / truck / boat is parked) to refuel your tank. Tune in to discover how he got this business off the ground, the marketing strategies that propelled his service into the spotlight, and the regulatory challenges he navigated to make this vision a reality. Hear the story behind this revolutionary service, and gain insights into the future of convenience in the fuel industry.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0024-korey-mcdavid"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Juiced Fuel on Instagram: <a href="https://www.instagram.com/juicedfuel/">@juicedfuel</a></div>]]></content:encoded>
      <itunes:duration>3837</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>24</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[fuel, car, truck, boa]]></itunes:keywords>
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      <title><![CDATA[Wear the Future of Clothing with Werewool's Valentina Gomez // EP. 25]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Wed, 31 Jul 2024 04:00:00 -0500</pubDate>
      <description>Valentina Gomez is a perfect example of seeing a problem in the world, and rather than waiting and hoping for someone to solve that problem, getting to work. Having a background in clothing and textiles gave her insights that most of us never have into how clothing and fabrics are made, and how harmful it can be for the environment. Werewool was born out of a desire make the world of clothing and textiles more sustainable. Whether you are curious about the science of colors, clothing, and fabrics, or you need some inspiration to get off the couch and make your ideas a reality, you're going to want to give this one a listen! Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Werewool on Instagram: @werewool</description>
      <content:encoded><![CDATA[<div>Valentina Gomez is a perfect example of seeing a problem in the world, and rather than waiting and hoping for someone to solve that problem, getting to work. Having a background in clothing and textiles gave her insights that most of us never have into how clothing and fabrics are made, and how harmful it can be for the environment. <a href="https://www.werewool.bio/">Werewool</a> was born out of a desire make the world of clothing and textiles more sustainable. Whether you are curious about the science of colors, clothing, and fabrics, or you need some inspiration to get off the couch and make your ideas a reality, you're going to want to give this one a listen! <br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0025-valentina-gomez"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Werewool on Instagram: <a href="https://www.instagram.com/werewool/">@werewool</a></div>]]></content:encoded>
      <itunes:duration>3362</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>25</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[clothing, textiles, forbes, 30 under 30, science]]></itunes:keywords>
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    <item>
      <title><![CDATA[Global Brews: Founding a Tea Company that Brings Flavors from Around the World with Jeremy Issakharian // EP. 26]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Thu, 08 Aug 2024 04:00:00 -0500</pubDate>
      <description>So you've got a big idea for a tea company. "Let's brew tea from around the world and sell it at Whole Foods." But then you think, "Who am I to think I could disrupt such a crowded space, without the background to even know where to start?" Such is the case for millions of people around the world.But not Jeremy Issakharian. When the idea for a tea company came to him (and to his brother, Josh), they got to work. And long story short, they became the co-founders of Seven Teas, and are now on the shelves at Whole Foods. How did they go from nothing, to an idea, to occupying some of the most coveted shelf space? Tune in to hear the entrepreneurial journey of these two brothers who refused to let failure deter them from going after their dreams.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Seven Teas on Instagram: @seventeas</description>
      <content:encoded><![CDATA[<div>So you've got a big idea for a tea company. "Let's brew tea from around the world and sell it at Whole Foods." But then you think, "Who am I to think I could disrupt such a crowded space, without the background to even know where to start?" Such is the case for millions of people around the world.<br><br>But not Jeremy Issakharian. When the idea for a tea company came to him (and to his brother, Josh), they got to work. And long story short, they became the co-founders of <a href="https://seventeas.com/">Seven Teas</a>, and are now on the shelves at Whole Foods. How did they go from nothing, to an idea, to occupying some of the most coveted shelf space? Tune in to hear the entrepreneurial journey of these two brothers who refused to let failure deter them from going after their dreams.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0026-jeremy-issakharian"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Seven Teas on Instagram: <a href="https://www.instagram.com/seventeas/">@seventeas</a></div>]]></content:encoded>
      <itunes:duration>3998</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>26</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[tea, culture, whole foods]]></itunes:keywords>
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    <item>
      <title><![CDATA[The 13-Year-Old Girl Revolutionizing the DMV Experience with Sowmya Nandyala // EP. 27]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Wed, 14 Aug 2024 04:00:00 -0500</pubDate>
      <description>In this episode, we sit down with 13-year-old Sowmya Nandyala, founder of the Drive IT app that is transforming the DMV experience. One trip to the DMV with her parents was enough to set her on a journey to solve the problem with DMV wait times. Drive IT turns months of waiting into moments, giving users more control over their time.Tune in to discover how she did it! How was she able to juggle homework and studying with running a business to create an app that has already brought in $10,000 in revenue? There is much to learn from her fearless entrepreneurial spirit, so join us as we witness business, and be inspired to get off the couch and get after it!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusiness</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with 13-year-old Sowmya Nandyala, founder of the <a href="https://driveit-dmv.com/">Drive IT</a> app that is transforming the DMV experience. One trip to the DMV with her parents was enough to set her on a journey to solve the problem with DMV wait times. Drive IT turns months of waiting into moments, giving users more control over their time.<br><br>Tune in to discover how she did it! How was she able to juggle homework and studying with running a business to create an app that has already brought in $10,000 in revenue? There is much to learn from her fearless entrepreneurial spirit, so join us as we witness business, and be inspired to get off the couch and get after it!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0027-sowmya-nandyala"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness">@witnessbusiness</a></div>]]></content:encoded>
      <itunes:duration>1754</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>27</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[app, coding, dmv]]></itunes:keywords>
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    <item>
      <title><![CDATA[The Whole30 Revolution: How a Diet Transformed into a Movement and a Business with Melissa Urban // EP. 28]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Tue, 20 Aug 2024 04:00:00 -0500</pubDate>
      <description>In this episode, we sit down with Melissa Urban, the visionary and co-founder of the Whole30 diet, to explore the journey behind one of the most influential health movements of our time. Melissa shares the story of how a personal experiment turned into a global wellness phenomenon. We dive into the challenges she faced in the early days, the pivotal moments that helped transform Whole30 into a thriving business, and the changes she has made along the way.Tune in to hear Melissa's insights on building a brand that resonates, fostering a supportive community, and remaining true to your mission in the ever-evolving world of health and wellness. And don't forget to check out the latest edition of her book: The New Whole30! (You can find a link to the book in the Show Notes.)Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Melissa on Instagram: @melissau  Follow Whole30 on Instagram: @whole30</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with Melissa Urban, the visionary and co-founder of the <a href="https://whole30.com/">Whole30</a> diet, to explore the journey behind one of the most influential health movements of our time. Melissa shares the story of how a personal experiment turned into a global wellness phenomenon. We dive into the challenges she faced in the early days, the pivotal moments that helped transform Whole30 into a thriving business, and the changes she has made along the way.<br><br>Tune in to hear Melissa's insights on building a brand that resonates, fostering a supportive community, and remaining true to your mission in the ever-evolving world of health and wellness. And don't forget to check out the latest edition of her book: The New Whole30! (You can find a link to the book in the Show Notes.)<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0028-melissa-urban">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Melissa on Instagram: <a href="https://www.instagram.com/melissau/">@melissau</a> <br> Follow Whole30 on Instagram: <a href="https://www.instagram.com/whole30/">@whole30</a></div>]]></content:encoded>
      <itunes:duration>3751</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>28</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[diet, whole30, elimination diet]]></itunes:keywords>
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    <item>
      <title><![CDATA[The Buzz Behind the Buzz-Free Beer That Is Taking the Country By Storm with Joe Chura // EP. 29]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Fri, 30 Aug 2024 06:16:46 -0500</pubDate>
      <description>What started in Joe's garage in 2022 to curb his beer craving has since exploded across the country in just a couple of years. Go Brewing is now in retail stores all over the country, has won prestigious awards in the beer space, and has gained tens of thousands of customers.But Joe isn't a brewer, so how could he possibly create a successful beer company? Tune in to hear the full story, which outlines the importance of passion, the assistance of capital and investors, and the ability to work harder than anyone else.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Joe on Instagram: @joechuraFollow Go Brewing on Instagram: @gobrewing</description>
      <content:encoded><![CDATA[<div>What started in Joe's garage in 2022 to curb his beer craving has since exploded across the country in just a couple of years. <a href="https://gobrewing.com/">Go Brewing</a> is now in retail stores all over the country, has won prestigious awards in the beer space, and has gained tens of thousands of customers.<br><br>But Joe isn't a brewer, so how could he possibly create a successful beer company? Tune in to hear the full story, which outlines the importance of passion, the assistance of capital and investors, and the ability to work harder than anyone else.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0029-joe-chura"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Joe on Instagram: <a href="https://www.instagram.com/joechura/">@joechura</a><br>Follow Go Brewing on Instagram: <a href="https://www.instagram.com/gobrewing/">@gobrewing</a></div>]]></content:encoded>
      <itunes:duration>4665</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>29</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[beer, non-alcoholic, sober]]></itunes:keywords>
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    <item>
      <title><![CDATA[More Than 40 Years of Entrepreneurial Wisdom with Seasoned Business Coach Michelle Vandepas // EP. 30]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 09 Sep 2024 04:00:00 -0500</pubDate>
      <description>Michelle Vandepas learned early in her career that she wanted to set her own rules. She quickly found a few skills she was good at, monetized them, and then taught others how to do what she did. And so began her journey has an entrepreneur, business coach, and book publisher.Looking to get up off the couch and take action on your business ideas, but not sure what to do first? Michelle walks us through exactly what she would tell her coaching clients, perhaps also providing the inspiration you need to get moving. This may just be the episode you need to launch you into action!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessCheckout Michelle's website: www.michellecoaches.com</description>
      <content:encoded><![CDATA[<div>Michelle Vandepas learned early in her career that she wanted to set her own rules. She quickly found a few skills she was good at, monetized them, and then taught others how to do what she did. And so began her journey has an entrepreneur, business coach, and book publisher.<br><br>Looking to get up off the couch and take action on your business ideas, but not sure what to do first? Michelle walks us through exactly what she would tell her coaching clients, perhaps also providing the inspiration you need to get moving. This may just be the episode you need to launch you into action!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0030-michelle-vandepas">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Checkout Michelle's website: <a href="https://michellecoaches.com">www.michellecoaches.com</a></div>]]></content:encoded>
      <itunes:duration>3216</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>30</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[coach, book, publishing]]></itunes:keywords>
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    <item>
      <title><![CDATA[Capitalizing on the Carnivore Craze and Building an Empire with Carnivore Snax CEO Mark Ritz // EP. 31]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 16 Sep 2024 04:00:00 -0500</pubDate>
      <description>In this episode, we get a close-up look at the story behind Carnivore Snax, and the entrepreneurial journey of co-founder Mark Ritz.When Mark was approached by Sylwia with a unique meat snack, they got to work at making the product great, and turning it into a thriving business that brings in tens of millions of dollars each year. Hear how Mark's prior work experience at Costco, as well as his prior entrepreneurial experience, gave rise to the opportunity, and how the carnivore diet craze fueled the early success of the company.More than that, this is a story of overcoming obstacles, learning to scale, brand evolution, and growing beyond carnivore diet enthusiasts. Whether you love meat, or you're a new entrepreneur looking for wisdom, or you're an aspiring entrepreneur looking for inspiration, you're sure to find what you need in this interview!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Carnivore Snax on Instagram: @carnivore.snax</description>
      <content:encoded><![CDATA[<div>In this episode, we get a close-up look at the story behind <a href="https://carnivoresnax.com/">Carnivore Snax</a>, and the entrepreneurial journey of co-founder Mark Ritz.<br><br>When Mark was approached by Sylwia with a unique meat snack, they got to work at making the product great, and turning it into a thriving business that brings in tens of millions of dollars each year. Hear how Mark's prior work experience at Costco, as well as his prior entrepreneurial experience, gave rise to the opportunity, and how the carnivore diet craze fueled the early success of the company.<br><br>More than that, this is a story of overcoming obstacles, learning to scale, brand evolution, and growing beyond carnivore diet enthusiasts. Whether you love meat, or you're a new entrepreneur looking for wisdom, or you're an aspiring entrepreneur looking for inspiration, you're sure to find what you need in this interview!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0031-mark-ritz"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Carnivore Snax on Instagram: <a href="https://www.instagram.com/carnivore.snax/">@carnivore.snax</a></div>]]></content:encoded>
      <itunes:duration>3473</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>31</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[meat snack, beef jerky, meat, carnivore, carnivore diet]]></itunes:keywords>
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    <item>
      <title><![CDATA[How Neven Eyewear Went From Near Failure to 8-Figure Success with CEO and Founder Jon Strauss // EP. 32]]></title>
      <enclosure url="https://app.fusebox.fm/data/show/Zwg0EPLDzq/episode/32/audio.mp3" type="audio/mpeg" length="78006566"/>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Thu, 26 Sep 2024 04:00:00 -0500</pubDate>
      <description>Jon knew he had something when he created Neven Eyewear. He didn't know much about sunglasses, but he knew the frustration he felt when he lost an expensive pair immediately after the purchase, and was offered 10% off another pair to compensate for the loss. This was a problem he knew he could fix.The only problem: he launched to crickets. For months, he struggled to get a sale. Finally, he decided to run a "buy one, get two free" sale just to get rid of inventory and wash his hands of this business for good. Except that the sale seemed to prove the concept, and he decided to order more inventory. With annual revenues now in the 8-figures, Jon sat down with us to tell us how he built this company into the success it is today, the struggles he faced in the early days, and his problem-solving mindset that propels him forward.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Neven on Instagram: @neveneyewearofficial</description>
      <content:encoded><![CDATA[<div>Jon knew he had something when he created <a href="https://neveneyewear.com/">Neven Eyewear</a>. He didn't know much about sunglasses, but he knew the frustration he felt when he lost an expensive pair immediately after the purchase, and was offered 10% off another pair to compensate for the loss. This was a problem he knew he could fix.<br><br>The only problem: he launched to crickets. For months, he struggled to get a sale. Finally, he decided to run a "buy one, get two free" sale just to get rid of inventory and wash his hands of this business for good. Except that the sale seemed to prove the concept, and he decided to order more inventory. With annual revenues now in the 8-figures, Jon sat down with us to tell us how he built this company into the success it is today, the struggles he faced in the early days, and his problem-solving mindset that propels him forward.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0032-jon-strauss"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Neven on Instagram: <a href="https://www.instagram.com/neveneyewearofficial/">@neveneyewearofficial</a></div>]]></content:encoded>
      <itunes:duration>3250</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>32</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[sunglasses, eyewear]]></itunes:keywords>
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    <item>
      <title><![CDATA[Making Plant-Based Protein Accessible to All with Koia Co-Founder Maya French // EP. 33]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Tue, 08 Oct 2024 04:00:00 -0500</pubDate>
      <description>Maya and her co-founder Dustin set out to make the perfect protein beverage in Koia. But it wasn't easy, and there were many road blocks. Tune in to hear the challenges they faced, and how they overcame them to get on the shelf at Starbucks, and ultimately exit the business.We also dive into the details of Maya's new company: HAPPY POP, a mood-boosting beverage company. Maya gives us insights into launching a second company, whether it was easier or harder than launching the first, how they market the product, how business is going, and plans for the future.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Maya on Instagram: @mayajfrench</description>
      <content:encoded><![CDATA[<div>Maya and her co-founder Dustin set out to make the perfect protein beverage in <a href="https://drinkkoia.com/">Koia</a>. But it wasn't easy, and there were many road blocks. Tune in to hear the challenges they faced, and how they overcame them to get on the shelf at Starbucks, and ultimately exit the business.<br><br>We also dive into the details of Maya's new company: <a href="https://www.drinkhappypop.com/">HAPPY POP,</a> a mood-boosting beverage company. Maya gives us insights into launching a second company, whether it was easier or harder than launching the first, how they market the product, how business is going, and plans for the future.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0033-maya-french"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Maya on Instagram: <a href="https://www.instagram.com/mayajfrench/">@mayajfrench</a></div>]]></content:encoded>
      <itunes:duration>3101</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>33</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[beverage, protein, l dopa, mood boosting, starbucks]]></itunes:keywords>
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    <item>
      <title><![CDATA[Who Needs College? With Enough Experience, Entrepreneurship Is a Snap! with Ohsnap Founder Dale Backus // EP. 34]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Tue, 15 Oct 2024 04:00:00 -0500</pubDate>
      <description>Ideas are a dime a dozen. Execution is another story. When most people get an idea, the first thoughts are typically: "I have no idea where to start." "I don't know how to do that." "I don't have the right background for that." We become paralyzed by our own thoughts. When Dale Backus gets an idea, his thinking is more along the lines of: "I can probably figure that out." That's exactly how Ohsnap came to be.In this episode of the Witness Business Podcast, we dive into Dale’s inspiring journey with Ohsnap. With no college degree and no tech background, he successfully designed projectors and monitors, ultimately exiting that venture. Recognizing a gap in the market for innovative phone grips, he pivoted and created a sleek, game-changing product.Join us as we explore Dale's mindset, the obstacles he faced along the way, and whether he thinks college is necessary for aspiring entrepreneurs. Tune in for a conversation that will inspire you to take action and embrace your own ideas!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Ohsnap on Instagram: @ohsnap</description>
      <content:encoded><![CDATA[<div>Ideas are a dime a dozen. Execution is another story. When most people get an idea, the first thoughts are typically: "I have no idea where to start." "I don't know how to do that." "I don't have the right background for that." We become paralyzed by our own thoughts. When Dale Backus gets an idea, his thinking is more along the lines of: "I can probably figure that out." That's exactly how <a href="https://ohsnap.com/">Ohsnap</a> came to be.<br><br>In this episode of the Witness Business Podcast, we dive into Dale’s inspiring journey with Ohsnap. With no college degree and no tech background, he successfully designed projectors and monitors, ultimately exiting that venture. Recognizing a gap in the market for innovative phone grips, he pivoted and created a sleek, game-changing product.<br><br></div><div>Join us as we explore Dale's mindset, the obstacles he faced along the way, and whether he thinks college is necessary for aspiring entrepreneurs. Tune in for a conversation that will inspire you to take action and embrace your own ideas!</div><div><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0034-dale-backus">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Ohsnap on Instagram: <a href="https://www.instagram.com/ohsnap/">@ohsnap</a></div>]]></content:encoded>
      <itunes:duration>3755</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>34</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[tech, technology, phone grip, snap grip, phone accessories, iphone, college]]></itunes:keywords>
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    <item>
      <title><![CDATA[From Tech Salesman to Content Creator: How to Leverage Social Media to Make Money Online with Clark Gary // EP. 35]]></title>
      <enclosure url="https://app.fusebox.fm/data/show/Zwg0EPLDzq/episode/35/audio.mp3" type="audio/mpeg" length="103115464"/>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 21 Oct 2024 04:00:00 -0500</pubDate>
      <description>Ever wonder what it's like to go viral on social media? Ever wonder what it's like to get PAID to go viral on social media? In this episode, Clark Gary removes the veil.After beginning his career in tech sales, Clark started tinkering with creating content online, making videos of himself talking about whatever he was interested in at the time. The videos weren't great, but he was learning.Once AI (artificial intelligence, but I think everyone knows what AI is by now...) hit the scene, he started making videos showcasing the uses of AI and what he was learning. His confidence improved, the videos got better, and some of them performed fairly well, getting hundreds of thousands (or even millions) of views. This ultimately led to hundreds of thousands of followers, and the offers started pouring in.One thing led to another, and Clark quit his job to become a full time content creator. He had cracked the code to Internet virality, and now also helps others do the same.Want to know what it takes to go viral online? Or maybe you're just curious what life as a full time content creator is like? Have a listen to this hour with Clark, we cover it all!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Clark on Instagram: @theclarkgary</description>
      <content:encoded><![CDATA[<div>Ever wonder what it's like to go viral on social media? Ever wonder what it's like to get PAID to go viral on social media? In this episode, Clark Gary removes the veil.<br><br>After beginning his career in tech sales, Clark started tinkering with creating content online, making videos of himself talking about whatever he was interested in at the time. The videos weren't great, but he was learning.<br><br>Once AI (artificial intelligence, but I think everyone knows what AI is by now...) hit the scene, he started making videos showcasing the uses of AI and what he was learning. His confidence improved, the videos got better, and some of them performed fairly well, getting hundreds of thousands (or even millions) of views. This ultimately led to hundreds of thousands of followers, and the offers started pouring in.<br><br>One thing led to another, and Clark quit his job to become a full time content creator. He had cracked the code to Internet virality, and now also helps others do the same.<br><br>Want to know what it takes to go viral online? Or maybe you're just curious what life as a full time content creator is like? Have a listen to this hour with Clark, we cover it all!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0035-clark-gary">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Clark on Instagram: <a href="https://www.instagram.com/theclarkgary/"><span style="background-color: highlight;">@theclarkgary</span></a></div>]]></content:encoded>
      <itunes:duration>4296</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>35</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[AI, viral, social media, virality]]></itunes:keywords>
    </item>
    <item>
      <title><![CDATA[The Accidental Venture Capitalist for Autism Centers with Ben Wessels // EP. 36]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Fri, 01 Nov 2024 07:13:59 -0500</pubDate>
      <description>Ben Wessels had no intention of becoming a businessman. With plans of committing himself to helping people through social work, he did not anticipate having a lot of money. But when insurance mandates changed while Ben happened to be working with a clinician specializing in autism care, and autism was no longer considered a pre-existing condition, suddenly the door burst wide open.Ben has since been able to help thousands of families get the care they need, spearheading the explosion of growth in autism clinics worldwide, and creating Bloom International Ventures to expand his reach as an investor and consultant. Tune in to hear the journey of an accidental entrepreneur, including the grind of the early days, the persistent motivation to help families in need, and the times everything nearly fell apart.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Bloom on Instagram: @bloominternationalventures</description>
      <content:encoded><![CDATA[<div>Ben Wessels had no intention of becoming a businessman. With plans of committing himself to helping people through social work, he did not anticipate having a lot of money. But when insurance mandates changed while Ben happened to be working with a clinician specializing in autism care, and autism was no longer considered a pre-existing condition, suddenly the door burst wide open.<br><br>Ben has since been able to help thousands of families get the care they need, spearheading the explosion of growth in autism clinics worldwide, and creating <a href="https://www.bloominternationalventures.com/">Bloom International Ventures</a> to expand his reach as an investor and consultant. Tune in to hear the journey of an accidental entrepreneur, including the grind of the early days, the persistent motivation to help families in need, and the times everything nearly fell apart.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0036-ben-wessels"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Bloom on Instagram: <a href="https://www.instagram.com/bloominternationalventures/">@bloominternationalventures</a></div>]]></content:encoded>
      <itunes:duration>3485</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>36</itunes:episode>
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      <itunes:keywords><![CDATA[autism, autistic centers, investor]]></itunes:keywords>
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    <item>
      <title><![CDATA[Making Nitro Cold Brew Coffee Possible at Home with Mesh Gelman // EP. 37]]></title>
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      <pubDate>Thu, 21 Nov 2024 04:00:00 -0600</pubDate>
      <description>After spending decades searching for his true calling, Mesh found his passion in coffee. From helping build a thriving textile business to managing Starbucks’ retail operations, his journey took an unexpected turn when his love for cold coffee led to the creation of Cumulus Coffee – a revolutionary at-home machine capable of brewing nitro cold brew.Though Cumulus is a new player in the market, the response has been explosive, with customers flocking to get their hands on one of these game-changing machines. But how does one go from corporate roles to launching a cutting-edge tech product without a formal engineering background? Whether you're seeking inspiration for innovation or simply a coffee enthusiast, this episode is packed with behind-the-scenes insights on building a successful startup from the ground up.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Cumulus on Instagram: @cumuluscoffeeco</description>
      <content:encoded><![CDATA[<div>After spending decades searching for his true calling, Mesh found his passion in coffee. From helping build a thriving textile business to managing Starbucks’ retail operations, his journey took an unexpected turn when his love for cold coffee led to the creation of <a href="https://cumuluscoffee.com/">Cumulus Coffee</a> – a revolutionary at-home machine capable of brewing nitro cold brew.<br><br>Though Cumulus is a new player in the market, the response has been explosive, with customers flocking to get their hands on one of these game-changing machines. But how does one go from corporate roles to launching a cutting-edge tech product without a formal engineering background? Whether you're seeking inspiration for innovation or simply a coffee enthusiast, this episode is packed with behind-the-scenes insights on building a successful startup from the ground up.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0037-mesh-gelman"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Cumulus on Instagram: <a href="https://www.instagram.com/cumuluscoffeeco/">@cumuluscoffeeco</a></div>]]></content:encoded>
      <itunes:duration>3877</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>37</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[coffee, cold brew, tech]]></itunes:keywords>
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    <item>
      <title><![CDATA[Episodes 1-8: Lessons Learned with Steven Beckham and Kyle Martin // EP. 38]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 02 Dec 2024 04:00:00 -0600</pubDate>
      <description>In this episode, Steven and Kyle give a recap of the first 8 episodes of the podcast. They discuss their favorite part of each interview, some of the best entrepreneurial wisdom and lessons learned from each guest, and how you can apply it to your own life.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusiness</description>
      <content:encoded><![CDATA[<div>In this episode, Steven and Kyle give a recap of the first 8 episodes of the podcast. They discuss their favorite part of each interview, some of the best entrepreneurial wisdom and lessons learned from each guest, and how you can apply it to your own life.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0038-episode-recap">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/"><span style="background-color: highlight;">@witnessbusiness</span></a></div>]]></content:encoded>
      <itunes:duration>1803</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>38</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[entrepreneurship, business, business owner]]></itunes:keywords>
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    <item>
      <title><![CDATA[Creating a Viral Card Game: Not As Easy As It Sounds with That Sound Game Co-Founder Cam Jasson // EP. 39]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Wed, 11 Dec 2024 04:00:00 -0600</pubDate>
      <description>If anything positive came out of the pandemic, we've heard numerous times how it afforded some of us time that we didn't otherwise have. And that time was used to breathe, think, and create. Such is the case for That Sound Game founders Cam and Nat. What started as a lighthearted game of Cranium [a few drinks later] turned into a whole new invention.That Sound Game prompts players to make sounds with nothing but their mouths, and teammates have to guess that sound. It's a clever and wildly entertaining party game. But how did this happen? How did Nat and Cam get past idea stage, turn the game into something more than just slips of paper in jam jars, go viral on social media, and bring in millions of dollars in their first year without knowing the first thing about game creation? In this interview, Cam removes the veil and gives us all the dirty details.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow That Sound Game on Instagram: @thatsoundgame</description>
      <content:encoded><![CDATA[<div>If anything positive came out of the pandemic, we've heard numerous times how it afforded some of us time that we didn't otherwise have. And that time was used to breathe, think, and create. Such is the case for <a href="https://thatsoundgame.com/">That Sound Game</a> founders Cam and Nat. What started as a lighthearted game of Cranium [a few drinks later] turned into a whole new invention.<br><br>That Sound Game prompts players to make sounds with nothing but their mouths, and teammates have to guess that sound. It's a clever and wildly entertaining party game. But how did this happen? How did Nat and Cam get past idea stage, turn the game into something more than just slips of paper in jam jars, go viral on social media, and bring in millions of dollars in their first year without knowing the first thing about game creation? In this interview, Cam removes the veil and gives us all the dirty details.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0039-cam-jasson"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/stories/witnessbusiness/">@witnessbusiness</a><br>Follow That Sound Game on Instagram: <a href="https://www.instagram.com/thatsoundgame/">@thatsoundgame</a></div>]]></content:encoded>
      <itunes:duration>3455</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>39</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[party game, card game, games, gaming, board games]]></itunes:keywords>
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    <item>
      <title><![CDATA[Building Blue Collar Wealth and Redefining Success with Ken Rusk // EP. 40]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Fri, 20 Dec 2024 04:00:00 -0600</pubDate>
      <description>In this episode, we sit down with Ken Rusk, author of Blue Collar Cash, to explore how he built his empire from a blue-collar background and why he believes financial freedom and happiness are within anyone's reach. Ken shares his journey from ditch-digging to becoming a successful entrepreneur and mentor, offering practical steps for achieving prosperity without a college degree.We discuss the value of skilled trades, the mindset shifts needed for success, and how to create a life you love by following unconventional paths. Whether you're an aspiring entrepreneur or someone rethinking your career, this episode is packed with inspiration and actionable advice.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Ken on Instagram: @kenruskofficial</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with Ken Rusk, author of Blue Collar Cash, to explore how he built his empire from a blue-collar background and why he believes financial freedom and happiness are within anyone's reach. Ken shares his journey from ditch-digging to becoming a successful entrepreneur and mentor, offering practical steps for achieving prosperity without a college degree.<br><br>We discuss the value of skilled trades, the mindset shifts needed for success, and how to create a life you love by following unconventional paths. Whether you're an aspiring entrepreneur or someone rethinking your career, this episode is packed with inspiration and actionable advice.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0040-ken-rusk">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Ken on Instagram: <a href="https://www.instagram.com/kenruskofficial/">@kenruskofficial</a></div>]]></content:encoded>
      <itunes:duration>3855</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>40</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[blue collar]]></itunes:keywords>
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    <item>
      <title><![CDATA[The Six Figure Content Creator Proving Age Is Just A Number with Caleb Gerstein // EP. 41]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Tue, 31 Dec 2024 04:00:00 -0600</pubDate>
      <description>Who says you can't make good money without a college degree? Who said you can't make good money while attending college? We sit down with college freshman Caleb Gerstein in this episode to discuss how he has earned $200K from content creation at the age of 18. And we learn that you don't need a million Instagram or TikTok followers to be successful online.With some grit and determination, and perhaps a little charisma, Caleb learned how to purchase small TikTok accounts, use them to sell other people's products on TikTok Shop, and earn a commission on those products. We discuss all things content creation, including how to get over the embarrassment of posting videos of yourself online, the value of consistency over the long term, and letting your "why" drive you.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Caleb on Instagram: @calebgerstein</description>
      <content:encoded><![CDATA[<div>Who says you can't make good money without a college degree? Who said you can't make good money while attending college? We sit down with college freshman Caleb Gerstein in this episode to discuss how he has earned $200K from content creation at the age of 18. And we learn that you don't need a million Instagram or TikTok followers to be successful online.<br><br>With some grit and determination, and perhaps a little charisma, Caleb learned how to purchase small TikTok accounts, use them to sell other people's products on TikTok Shop, and earn a commission on those products. We discuss all things content creation, including how to get over the embarrassment of posting videos of yourself online, the value of consistency over the long term, and letting your "why" drive you.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0041-caleb-gerstein"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Caleb on Instagram: <a href="https://www.instagram.com/calebgerstein/">@calebgerstein</a></div>]]></content:encoded>
      <itunes:duration>3438</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>41</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[content creator, social media, tiktok, tiktok shop]]></itunes:keywords>
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    <item>
      <title><![CDATA[Building a $50k/mo Vending Machine Business While Working a Full-Time Job with Mr. Passive Mike Hoffmann // EP. 42]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Wed, 08 Jan 2025 04:00:00 -0600</pubDate>
      <description>Passive income is all the rage. While many are looking for cashflow from real estate, Mike Hoffmann took a different angle. He bought his first vending machine in 2019 and struck a passive income gold mine. He has since grown this into 50+ machines that gross $50K+ every month, has left the 9-to-5, and now coaches others to follow in his footsteps.Whether you're looking for inspiration to get off your job, or just a side hustle to help offset some monthly expenses, have a listen to Mike's story in this episode, and discover if perhaps a vending machine side hustle is just what you've been looking for.Be sure to check out the Show Notes! Follow us on Instagram: @witnessbusinessFollow Mike on Instagram: @mikehoffmannofficial</description>
      <content:encoded><![CDATA[<div>Passive income is all the rage. While many are looking for cashflow from real estate, Mike Hoffmann took a different angle. He bought his first vending machine in 2019 and struck a passive income gold mine. He has since grown this into 50+ machines that gross $50K+ every month, has left the 9-to-5, and now coaches others to follow in his footsteps.<br><br>Whether you're looking for inspiration to get off your job, or just a side hustle to help offset some monthly expenses, have a listen to Mike's story in this episode, and discover if perhaps a vending machine side hustle is just what you've been looking for.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0042-mike-hoffmann">Show Notes</a>! <br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Mike on Instagram: <a href="https://www.instagram.com/mikehoffmannofficial/">@mikehoffmannofficial</a></div>]]></content:encoded>
      <itunes:duration>3760</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>42</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[vending machines, cashflow, passive income]]></itunes:keywords>
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    <item>
      <title><![CDATA[Redefining Success: A Conversation on Customer Experience, Innovation, and Building Strativity Group with Lior Arussy // EP. 43]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Tue, 14 Jan 2025 04:00:00 -0600</pubDate>
      <description>In this episode, we sit down with Lior Arussy, founder of Strativity Group, a world-leading boutique customer strategy consultancy, as well as the author of several insightful business books. We explore the transformative power of customer experience and innovation. Lior shares the story behind creating and building Strativity into a global consulting powerhouse, the challenges he faced along the way, and the strategies he has used to help companies break free from mediocrity.We also discuss the other side of entrepreneurship. A little bit of taxes, HR, imposter syndrome, and how to overcome all of that to build a thriving business. Whether you're a business owner, a leader, or just looking for inspiration, this conversation will leave you motivated to rethink the way you approach growth and success.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusiness</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with <a href="https://www.liorarussy.com/">Lior Arussy</a>, founder of Strativity Group, a world-leading boutique customer strategy consultancy, as well as the author of several insightful business books. We explore the transformative power of customer experience and innovation. Lior shares the story behind creating and building Strativity into a global consulting powerhouse, the challenges he faced along the way, and the strategies he has used to help companies break free from mediocrity.<br><br>We also discuss the other side of entrepreneurship. A little bit of taxes, HR, imposter syndrome, and how to overcome all of that to build a thriving business. Whether you're a business owner, a leader, or just looking for inspiration, this conversation will leave you motivated to rethink the way you approach growth and success.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0043-lior-arussy">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/"><span style="background-color: highlight;">@witnessbusiness</span></a></div>]]></content:encoded>
      <itunes:duration>3073</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>43</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[customer experience, consultant]]></itunes:keywords>
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    <item>
      <title><![CDATA[From Late Nights to 8 Figures: How Blood, Sweat, and Etsy Transformed a Side Hustle into an Empire with Dylan Jahraus // EP. 44]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Tue, 21 Jan 2025 04:00:00 -0600</pubDate>
      <description>In this episode, we sit down with Dylan Jahraus, a powerhouse wife and mother who turned a late-night Etsy side hustle into an 8-figure coaching empire. Dylan shares how she built a thriving 7-figure Etsy business from scratch, fueled by relentless grit, creativity, and innovation. And when others expressed interest in learning her strategies, Dylan transitioned into coaching, growing her Etsy coaching business to an astounding 8 figures in just over a year.We discuss the challenges of scaling, the lessons learned along the way, and how selling her Etsy shop has allowed her to focus fully on empowering others to achieve their own entrepreneurial dreams. Whether you're a side hustler, an aspiring entrepreneur, or a seasoned business owner, Dylan's story is packed with inspiration and entrepreneurial insights that you won't want to miss!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Dylan on Instagram: @dylanjahraus</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with <a href="https://dylanjahraus.com/"><span style="background-color: highlight;">Dylan Jahraus</span></a>, a powerhouse wife and mother who turned a late-night Etsy side hustle into an 8-figure coaching empire. Dylan shares how she built a thriving 7-figure Etsy business from scratch, fueled by relentless grit, creativity, and innovation. And when others expressed interest in learning her strategies, Dylan transitioned into coaching, growing her Etsy coaching business to an astounding 8 figures in just over a year.<br><br>We discuss the challenges of scaling, the lessons learned along the way, and how selling her Etsy shop has allowed her to focus fully on empowering others to achieve their own entrepreneurial dreams. Whether you're a side hustler, an aspiring entrepreneur, or a seasoned business owner, Dylan's story is packed with inspiration and entrepreneurial insights that you won't want to miss!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0044-dylan-jahraus">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Dylan on Instagram: <a href="https://www.instagram.com/dylanjahraus/">@dylanjahraus</a></div>]]></content:encoded>
      <itunes:duration>4015</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>44</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[etsy, side hustle, coaching, online business]]></itunes:keywords>
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    <item>
      <title><![CDATA[I Quit My Job and Bought a Laundromat with Cami a.k.a. The Laundromat Girl // EP. 45]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 27 Jan 2025 04:00:00 -0600</pubDate>
      <description>What would make a full-time nurse leave a stable career to run a laundromat? In this episode, we sit down with Cami a.k.a. The Laundromat Girl, a former nurse turned laundromat owner, to learn exactly that. She shares how and why she made the leap, the challenges and hardships of transitioning into entrepreneurship, and why taking a risk on this unexpected business was ultimately the right decision.Whether you're dreaming of ditching the 9-to-5, or just curious about how to run a successful laundromat, this episode is packed with both inspiration and practical advice.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Cami on Instagram: @laundromatgirlofficial</description>
      <content:encoded><![CDATA[<div>What would make a full-time nurse leave a stable career to run a laundromat? In this episode, we sit down with Cami a.k.a. The Laundromat Girl, a former nurse turned laundromat owner, to learn exactly that. She shares how and why she made the leap, the challenges and hardships of transitioning into entrepreneurship, and why taking a risk on this unexpected business was ultimately the right decision.<br><br>Whether you're dreaming of ditching the 9-to-5, or just curious about how to run a successful laundromat, this episode is packed with both inspiration and practical advice.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0045-laundromat-girl">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Cami on Instagram: <a href="https://www.instagram.com/laundromatgirlofficial/">@laundromatgirlofficial</a></div>]]></content:encoded>
      <itunes:duration>3305</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>45</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[laundromat, passive income, cashflow]]></itunes:keywords>
    </item>
    <item>
      <title><![CDATA[Turning an Iced Coffee Candle-Making Side Hustle into a Booming Etsy Business with LE PÉTALE Founder Palina Marachkina // EP. 46]]></title>
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      <pubDate>Wed, 05 Feb 2025 04:00:00 -0600</pubDate>
      <description>Palina Marachkina was looking for a side hustle. When ChatGPT told her that Bath &amp;amp; Body Works and a few other large retail stores owned 95% of the candle market, but that remaining 5% still represented a multi-million dollar industry, she bought a course on candle making. Then she took note that there were plenty of low-quality candles that were actually making sales on Etsy. She seized the opportunity and, with no prior experience, began experimenting with creating candles that looked and smelled like iced coffee beverages.Through much trial and error, she perfected her craft within just a few short months, went viral on social media, and sold out her Etsy shop, LE PÉTALE. She quickly had to learn how to scale from making one candle at a time to making 100 candles at a time to keep up with demand. And she managed to do all of this on the side, while working her day job. How did she do it? Have a listen as she shares how she turned a simple side hustle into a successful brand, the challenges she faced along the way, and what it takes to stand out in the crowded handmade market.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow LE PÉTALE on Instagram: @le.petale.candles</description>
      <content:encoded><![CDATA[<div>Palina Marachkina was looking for a side hustle. When ChatGPT told her that Bath &amp; Body Works and a few other large retail stores owned 95% of the candle market, but that remaining 5% still represented a multi-million dollar industry, she bought a course on candle making. Then she took note that there were plenty of low-quality candles that were actually making sales on Etsy. She seized the opportunity and, with no prior experience, began experimenting with creating candles that looked and smelled like iced coffee beverages.<br><br>Through much trial and error, she perfected her craft within just a few short months, went viral on social media, and sold out her Etsy shop, <a href="https://www.etsy.com/shop/lepetalecandles">LE PÉTALE</a>. She quickly had to learn how to scale from making one candle at a time to making 100 candles at a time to keep up with demand. And she managed to do all of this on the side, while working her day job. How did she do it? Have a listen as she shares how she turned a simple side hustle into a successful brand, the challenges she faced along the way, and what it takes to stand out in the crowded handmade market.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0046-palina-marachkina">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow LE PÉTALE on Instagram: <a href="https://www.instagram.com/le.petale.candles/">@le.petale.candles</a></div>]]></content:encoded>
      <itunes:duration>3946</itunes:duration>
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      <itunes:episode>46</itunes:episode>
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      <itunes:keywords><![CDATA[iced coffee, candles, candle making, etsy]]></itunes:keywords>
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    <item>
      <title><![CDATA[I Quit My Career to Become a Fiction Author with J.D. Barker // EP. 47]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Thu, 13 Feb 2025 04:00:00 -0600</pubDate>
      <description>In this episode, we sit down with J.D. Barker to explore his journey from a compliance officer at a brokerage firm to international bestselling fiction author. He shares when, how, and why he made the leap, where he finds inspiration for his books and characters, his book-writing process, and how he had to overcome imposter syndrome along the way. We also dive into his experience collaborating with literary giants like James Patterson, and the key lessons he's learned about turning passion into success. If you've ever dreamed of making a living doing what you love, this episode is packed with insights you won't want to miss!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow J.D. on Instagram: @jdbarker_author</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with <a href="https://jdbarker.com/">J.D. Barker</a> to explore his journey from a compliance officer at a brokerage firm to international bestselling fiction author. He shares when, how, and why he made the leap, where he finds inspiration for his books and characters, his book-writing process, and how he had to overcome imposter syndrome along the way. We also dive into his experience collaborating with literary giants like James Patterson, and the key lessons he's learned about turning passion into success. If you've ever dreamed of making a living doing what you love, this episode is packed with insights you won't want to miss!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0047-jd-barker"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow J.D. on Instagram: <a href="https://www.instagram.com/jdbarker_author/">@jdbarker_author</a></div>]]></content:encoded>
      <itunes:duration>3238</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>47</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[fiction, author, novel, quit, 9-to-5]]></itunes:keywords>
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    <item>
      <title><![CDATA[From Healthcare to Tech to Delivering Dumplings to Your Doorstep with MìLà Co-Founder Jen Liao // EP. 48]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Wed, 19 Feb 2025 03:00:00 -0600</pubDate>
      <description>When Jen and her husband Caleb were approached by a friend looking for help with his food startup, their natural response was, "You should totally make this food that we love but can't find anywhere in the states." But it wasn't long before they found themselves on their own food start-up journey.From launching a restaurant to building a nationwide brand, Jen shares how they brought MìLà to life while juggling full-time jobs. With no prior experience in food, restaurants, or entrepreneurship, they navigated the challenges of starting a business. Plus, hear how the pandemic reshaped their approach, propelling MìLà into nationwide success.Tune in for a story of passion, resilience, and the power of bringing authentic flavors to the table, without even having to leave the house (or the country).Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow MìLà on Instagram: @eat.mila</description>
      <content:encoded><![CDATA[<div>When Jen and her husband Caleb were approached by a friend looking for help with his food startup, their natural response was, "You should totally make this food that we love but can't find anywhere in the states." But it wasn't long before they found themselves on their own food start-up journey.<br><br>From launching a restaurant to building a nationwide brand, Jen shares how they brought <a href="https://eatmila.com/">MìLà</a> to life while juggling full-time jobs. With no prior experience in food, restaurants, or entrepreneurship, they navigated the challenges of starting a business. Plus, hear how the pandemic reshaped their approach, propelling MìLà into nationwide success.<br><br>Tune in for a story of passion, resilience, and the power of bringing authentic flavors to the table, without even having to leave the house (or the country).</div><div><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0048-jen-liao">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow MìLà on Instagram: <a href="https://www.instagram.com/eat.mila/">@eat.mila</a></div>]]></content:encoded>
      <itunes:duration>3359</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>48</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[foodpreneur, food, chinese food, asian]]></itunes:keywords>
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    <item>
      <title><![CDATA[Rooted in Resilience: How Multiple Failures Led to a Fruitful Startup with the American Fig Company Founder Chad Sisco // EP. 49]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Tue, 25 Feb 2025 04:00:00 -0600</pubDate>
      <description>Chad has always been the type of guy who is unsatisfied working for someone else. So he got off the couch and put some business ideas to the test. A coffee business... fail. A hydration pill... fail. And finally, needing to make something work, his wife said, "Why don't you try selling some of those fig cuttings you're so passionate about?" So he put some on Facebook Marketplace, and the rest is history.Now years later, The American Fig Company is crushing it. Helping customers plant their first fruiting trees, and providing education via a plethora of free resources, Chad's passion transformed into a thriving business. Tune in for the full story, and learn how you can turn your passion into profits!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Chad on Instagram: @the_american_fig_company</description>
      <content:encoded><![CDATA[<div>Chad has always been the type of guy who is unsatisfied working for someone else. So he got off the couch and put some business ideas to the test. A coffee business... fail. A hydration pill... fail. And finally, needing to make something work, his wife said, "Why don't you try selling some of those fig cuttings you're so passionate about?" So he put some on Facebook Marketplace, and the rest is history.<br><br>Now years later, <a href="https://theamericanfigcompany.com/">The American Fig Company</a> is crushing it. Helping customers plant their first fruiting trees, and providing education via a plethora of free resources, Chad's passion transformed into a thriving business. Tune in for the full story, and learn how you can turn your passion into profits!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0049-chad-sisco">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness">@witnessbusiness</a><br>Follow Chad on Instagram: <a href="https://www.instagram.com/the_american_fig_company/">@the_american_fig_company</a></div>]]></content:encoded>
      <itunes:duration>3069</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>49</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[fig, fruit tree, plants, horticulture]]></itunes:keywords>
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    <item>
      <title><![CDATA[Episode Recap: Top 10 Content Creation Lessons We've Learned from Our Guests // EP. 50]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Tue, 04 Mar 2025 04:00:00 -0600</pubDate>
      <description>For our 50th episode, we're celebrating by looking back at the most valuable content creation insights we've learned from our guests. Some are full-time creators, while others use viral content to grow their businesses. But all have shared powerful strategies for making an impact online.What makes a video go viral? How do you build a sustainable content career? Tune in as we break down the top takeaways from our first 50 episodes!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusiness</description>
      <content:encoded><![CDATA[<div>For our 50th episode, we're celebrating by looking back at the most valuable content creation insights we've learned from our guests. Some are full-time creators, while others use viral content to grow their businesses. But all have shared powerful strategies for making an impact online.<br><br>What makes a video go viral? How do you build a sustainable content career? Tune in as we break down the top takeaways from our first 50 episodes!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0050-episode-recap">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a></div>]]></content:encoded>
      <itunes:duration>1938</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>50</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[content creation, viral, virality, content creator, creator]]></itunes:keywords>
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    <item>
      <title><![CDATA[From Entrepreneurship to Non-Profit: We Catch Up with Sarah Michelle Boes // EP. 51]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Thu, 13 Mar 2025 04:00:00 -0500</pubDate>
      <description>In this episode, we catch up with Sarah Michelle Boes, who was previously featured on episode 5 where we discuss her nurse practitioner exam preparation program. Shortly after exiting the business, her daughter was born with a heart defect.Because of entrepreneurship, she was able to step away from the business entirely for a period of time to focus on getting her daughter healthy. And now, she's stepping into the non-profit space to be a Woman of Impact. Learn what she's up to now, how you can help, and how entrepreneurship has changed her life.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Sarah on Instagram: @sarahmichellenp</description>
      <content:encoded><![CDATA[<div>In this episode, we catch up with Sarah Michelle Boes, who was previously featured on <a href="https://www.witnessbusiness.com/podcast/sarah-michelle-np">episode 5</a> where we discuss her nurse practitioner exam preparation program. Shortly after exiting the business, her daughter was born with a heart defect.<br><br>Because of entrepreneurship, she was able to step away from the business entirely for a period of time to focus on getting her daughter healthy. And now, she's stepping into the non-profit space to be a <a href="https://www2.heart.org/site/TR/?team_id=893303&amp;pg=team&amp;fr_id=12152#loaded">Woman of Impact</a>. Learn what she's up to now, how you can help, and how entrepreneurship has changed her life.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0051-sarah-michelle">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Sarah on Instagram: <a href="https://www.instagram.com/sarahmichellenp/"><span style="background-color: highlight;">@sarahmichellenp</span></a></div>]]></content:encoded>
      <itunes:duration>2512</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>51</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[nurse, nurse practitioner, nonprofit, 501c3, heart disease]]></itunes:keywords>
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    <item>
      <title><![CDATA[The Road to Becoming a 9-Figure Chocolate Bar Company with Mid-Day Squares Co-Founder Jake Karls // EP. 52]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Thu, 20 Mar 2025 04:00:00 -0500</pubDate>
      <description>In this episode, we unpack the highs and lows of entrepreneurship. Jake Karls of Mid-Day Squares gives us a peek behind the curtain of what running a massive chocolate bar company with his sister and brother-in-law is like, the marketing tactics they've used the grow and expand, and the many challenges they have faced.We also dive into the world of mental health of entrepreneurs, and the very real possibility of burnout for entrepreneurs who fail to take care of themselves. Jake tells us his story, giving us the signs to watch out for, the tools he uses to avoid burnout, and how he and his co-founders have learned to keep family a top priority in the midst of running a near 9-figure business.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Mid-Day Squares on Instagram: @middaysquares</description>
      <content:encoded><![CDATA[<div>In this episode, we unpack the highs and lows of entrepreneurship. Jake Karls of <a href="https://www.middaysquares.com/"><span style="background-color: highlight;">Mid-Day Squares</span></a> gives us a peek behind the curtain of what running a massive chocolate bar company with his sister and brother-in-law is like, the marketing tactics they've used the grow and expand, and the many challenges they have faced.<br><br>We also dive into the world of mental health of entrepreneurs, and the very real possibility of burnout for entrepreneurs who fail to take care of themselves. Jake tells us his story, giving us the signs to watch out for, the tools he uses to avoid burnout, and how he and his co-founders have learned to keep family a top priority in the midst of running a near 9-figure business.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0052-jake-karls">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Mid-Day Squares on Instagram: <a href="https://www.instagram.com/middaysquares/">@middaysquares</a></div>]]></content:encoded>
      <itunes:duration>3593</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>52</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[chocolate, mental health]]></itunes:keywords>
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    <item>
      <title><![CDATA[I Quit My Job to Build a 7-Figure Brownie Empire with Buckeye Brownies Founder Zachary Buckeye // EP. 53]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Wed, 26 Mar 2025 04:00:00 -0500</pubDate>
      <description>Have you ever dreamed of quitting your 9-to-5 to do something you love? Zachary Buckeye is a case study for how to do it. His passion for bodybuilding (of all things) led him to creating a brownie company Buckeye Brownies that now sells millions of dollars worth of brownies to doorsteps across the country.Looking for some inspiration to step into the unknown, take a risk, and do the thing you've been longing to do? Tune in and learn how Zach got his brownie business off the ground, found the courage to leave the safety net that was his engineering job, and became a brownie entrepreneur that is shaking up the industry.Looking to purchase some Buckeye Brownies? Use promo code WITNESS for 10% off!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Buckeye Brownies on Instagram: @buckeyebrownies</description>
      <content:encoded><![CDATA[<div>Have you ever dreamed of quitting your 9-to-5 to do something you love? Zachary Buckeye is a case study for how to do it. His passion for bodybuilding (of all things) led him to creating a brownie company <a href="https://buckeyebrownies.com/">Buckeye Brownies</a> that now sells millions of dollars worth of brownies to doorsteps across the country.<br><br>Looking for some inspiration to step into the unknown, take a risk, and do the thing you've been longing to do? Tune in and learn how Zach got his brownie business off the ground, found the courage to leave the safety net that was his engineering job, and became a brownie entrepreneur that is shaking up the industry.<br><br>Looking to purchase some <a href="https://buckeyebrownies.com/">Buckeye Brownies</a>? Use promo code WITNESS for 10% off!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0053-zachary-buckeye">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Buckeye Brownies on Instagram: <a href="https://www.instagram.com/buckeyebrownies/">@buckeyebrownies</a></div>]]></content:encoded>
      <itunes:duration>2911</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>53</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[brownies, foodpreneur, 9-to-5]]></itunes:keywords>
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    <item>
      <title><![CDATA[The Stay-At-Home Mom Making 6 Figures Selling Refrigerator Magnets with Heart Printed Founder Alesia Klimau // EP. 54]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Thu, 03 Apr 2025 04:00:00 -0500</pubDate>
      <description>Alesia didn't have a terrible job. She worked in IT and was fairly successful, but she always had that entrepreneurial bug. So she dropped the 9-to-5 and began selling refrigerator magnets that resemble an Instagram feed. Customers send her photos, and she turns them into magnets... It's a very simple business model. And years of hard work and consistency have led to over 1 million Instagram followers, half a million in annual revenue, and a level of freedom that many of us dream of.Tune in to hear about how she got the idea, how she built it to what it is today, and gain insights into growing slow and trusting the process.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Alesia on Instagram: @heartprinted</description>
      <content:encoded><![CDATA[<div>Alesia didn't have a terrible job. She worked in IT and was fairly successful, but she always had that entrepreneurial bug. So she dropped the 9-to-5 and began selling refrigerator magnets that resemble an Instagram feed. Customers send her photos, and she turns them into magnets... It's a very simple business model. And years of hard work and consistency have led to over 1 million Instagram followers, half a million in annual revenue, and a level of freedom that many of us dream of.<br><br>Tune in to hear about how she got the idea, how she built it to what it is today, and gain insights into growing slow and trusting the process.</div><div><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0054-heart-printed">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Alesia on Instagram: <a href="https://www.instagram.com/heartprinted/"><span style="background-color: highlight;">@heartprinted</span></a></div>]]></content:encoded>
      <itunes:duration>3946</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>54</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[mom, stay at home mom, mompreneur, side hustle]]></itunes:keywords>
    </item>
    <item>
      <title><![CDATA[The Christian Capitalist: How Rich Sanders Built a Law Firm and Chose to Honor God with His Wealth // EP. 55]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Thu, 10 Apr 2025 07:00:28 -0500</pubDate>
      <description>In this episode, we sit down with Rich Sanders, the retired founder of his own law firm and author of The Christian Capitalist. Rich shares his journey from employee to entrepreneur, unpacking what led him to take the leap and start his own firm. We also dive deep into how Christians can approach money, success, and calling without compromising their faith. Whether you're wrestling with ambition, wondering what to do with your life, or thinking about launching something of your own, this conversation will give you plenty of timeless wisdom as you step into the unknown.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Rich on Instagram: @thechristiancapitalist</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with Rich Sanders, the retired founder of his own law firm and author of <a href="https://www.amazon.com/Christian-Capitalist-Gospel-Generous-Giving/dp/0960123105">The Christian Capitalist</a>. Rich shares his journey from employee to entrepreneur, unpacking what led him to take the leap and start his own firm. We also dive deep into how Christians can approach money, success, and calling without compromising their faith. Whether you're wrestling with ambition, wondering what to do with your life, or thinking about launching something of your own, this conversation will give you plenty of timeless wisdom as you step into the unknown.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0055-rich-sanders"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness">@witnessbusiness</a><br>Follow Rich on Instagram: <a href="https://www.instagram.com/thechristiancapitalist">@thechristiancapitalist</a></div>]]></content:encoded>
      <itunes:duration>4130</itunes:duration>
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      <itunes:episode>55</itunes:episode>
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      <itunes:keywords><![CDATA[christian, church, capitalism, wealth]]></itunes:keywords>
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    <item>
      <title><![CDATA[How One Curious Idea Sparked a Non-Alcoholic Movement with Curious Elixirs Founder JW Wiseman // EP. 56]]></title>
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      <pubDate>Wed, 16 Apr 2025 06:10:49 -0500</pubDate>
      <description>When JW Wiseman realized there were no sophisticated, booze-free drinks for people who still wanted to enjoy the ritual of a cocktail, he got curious... Then he got to work. In this episode, JW shares how a personal shift led to the creation of Curious Elixirs, a brand that started in his own kitchen and grew into a leader in the non-alcoholic beverage space. We dig into the early experiments, the scrappy launch, and scaling to 100,000 bottles per week.If you're sitting on a niche idea, this episode might be the nudge you need to chase it.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Curious Elixirs on Instagram: @curiouselixirs</description>
      <content:encoded><![CDATA[<div>When JW Wiseman realized there were no sophisticated, booze-free drinks for people who still wanted to enjoy the ritual of a cocktail, he got curious... Then he got to work. In this episode, JW shares how a personal shift led to the creation of <a href="https://curiouselixirs.com/">Curious Elixirs</a>, a brand that started in his own kitchen and grew into a leader in the non-alcoholic beverage space. We dig into the early experiments, the scrappy launch, and scaling to 100,000 bottles per week.<br><br>If you're sitting on a niche idea, this episode might be the nudge you need to chase it.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0056-jw-wiseman"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Curious Elixirs on Instagram: <a href="https://www.instagram.com/curiouselixirs/">@curiouselixirs</a></div>]]></content:encoded>
      <itunes:duration>3666</itunes:duration>
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      <itunes:episode>56</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[na, non-alcoholic, cocktail, beverage]]></itunes:keywords>
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    <item>
      <title><![CDATA[I Quit My Job to Make Gummy Worms with Rotten Founder Michael Fisher // EP. 57]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Wed, 23 Apr 2025 04:00:00 -0500</pubDate>
      <description>Candy is a multi-billion dollar industry that Michael Fisher really knew nothing about, except that he liked eating it. Now, he's disrupting the gummy game with his gummy brand: Rotten. In this episode, we dive into Michael's founder story, and how he went from zero industry experience to launching a better-for-you candy brand that's turning heads and taste buds.He shares how he validated his idea, partnered with the right people, and tackled the steep learning curve of food production and distribution. If you've ever thought you needed to be an expert to start a business, Michael's story will prove that hard work, getting off the couch, and learning as you go will trump expertise any day of the week.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Rotten on Instagram: @eatrotten</description>
      <content:encoded><![CDATA[<div>Candy is a multi-billion dollar industry that Michael Fisher really knew nothing about, except that he liked eating it. Now, he's disrupting the gummy game with his gummy brand: <a href="https://eatrotten.com/">Rotten</a>. In this episode, we dive into Michael's founder story, and how he went from zero industry experience to launching a better-for-you candy brand that's turning heads and taste buds.<br><br>He shares how he validated his idea, partnered with the right people, and tackled the steep learning curve of food production and distribution. If you've ever thought you needed to be an expert to start a business, Michael's story will prove that hard work, getting off the couch, and learning as you go will trump expertise any day of the week.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0057-michael-fisher">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Rotten on Instagram: <a href="https://www.instagram.com/eatrotten/"><span style="background-color: highlight;">@eatrotten</span></a></div>]]></content:encoded>
      <itunes:duration>2806</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>57</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[gummy worms, candy, foodpreneur, cpg]]></itunes:keywords>
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    <item>
      <title><![CDATA[From Door-to-Door Sales to Building a Real Estate Brand with Real Producers Magazine Creator Remington Ramsey // EP. 58]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Thu, 01 May 2025 04:00:00 -0500</pubDate>
      <description>Remington Ramsey started out selling Cutco knives in college. While everyone else was partying over the summer months, Remington was building his reputation, and paying off tuition in the process. But he didn't stop there. In this episode, we dive into that early hustle laid the foundation for a wildly successful entrepreneurial journey.From launching Real Producers, a real estate-focused magazine for realtors, to building a personal brand through podcasting, speaking, and hosting real estate conferences, Remington has attracted a nationwide audience and carved out a unique space in the industry. We unpack how he leveraged media, relationships, and relentless drive to go from door-to-door sales to becoming a full-fledged real estate brand.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Remington on Instagram: @remingtontramsey</description>
      <content:encoded><![CDATA[<div><a href="https://www.remingtonramsey.com/">Remington Ramsey</a> started out selling Cutco knives in college. While everyone else was partying over the summer months, Remington was building his reputation, and paying off tuition in the process. But he didn't stop there. In this episode, we dive into that early hustle laid the foundation for a wildly successful entrepreneurial journey.<br><br>From launching <a href="https://www.realproducersmag.com/">Real Producers</a>, a real estate-focused magazine for realtors, to building a personal brand through podcasting, speaking, and hosting real estate conferences, Remington has attracted a nationwide audience and carved out a unique space in the industry. We unpack how he leveraged media, relationships, and relentless drive to go from door-to-door sales to becoming a full-fledged real estate brand.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0058-remington-ramsey">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Remington on Instagram: <a href="https://www.instagram.com/remingtontramsey/">@remingtontramsey</a></div>]]></content:encoded>
      <itunes:duration>3586</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>58</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[real estate, realtors]]></itunes:keywords>
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    <item>
      <title><![CDATA[The Car Wash Hustle: Skip the Rental Properties and Buy Car Washes Instead with Nathan Polatis // EP. 59]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Wed, 07 May 2025 04:00:00 -0500</pubDate>
      <description>In this episode, we sit down with an entrepreneur who took an unconventional path. From initially moving to the Philippines to start laundromats, to flipping houses, to buying and fixing rundown self-serve carwashes, all with little to no cash of his own, Nathan Polatis has learned to get creative every step of the way.He now owns two car washes and shares every detail: how he finds off-market deals, the smart improvements that boost revenue, and why car washes might be one of the most underrated business opportunities out there. If you've ever been curious about the "boring business" world of car washes, this episode breaks down exactly how it works, and why you might want in.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Nathan on YouTube: @therevestor</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with an entrepreneur who took an unconventional path. From initially moving to the Philippines to start laundromats, to flipping houses, to buying and fixing rundown self-serve carwashes, all with little to no cash of his own, Nathan Polatis has learned to get creative every step of the way.<br><br>He now owns two car washes and shares every detail: how he finds off-market deals, the smart improvements that boost revenue, and why car washes might be one of the most underrated business opportunities out there. If you've ever been curious about the "boring business" world of car washes, this episode breaks down exactly how it works, and why you might want in.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0059-nathan-polatis">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Nathan on YouTube: <a href="https://www.youtube.com/@therevestor">@therevestor</a></div>]]></content:encoded>
      <itunes:duration>3896</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>59</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[carwash, car wash, commercial real estate, real estate]]></itunes:keywords>
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    <item>
      <title><![CDATA[I Got Laid Off and Built an Empire from My Laptop with Online Business Mogul Pat Flynn // EP. 60]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Wed, 14 May 2025 04:00:00 -0500</pubDate>
      <description>Pat Flynn turned a nightmare into a dream. The crisis of a lifetime into the opportunity of a lifetime. No income into passive income. No job into no job necessary.In this inspiring episode, we sit down with Pat, the creator of Smart Passive Income, to hear the incredible story of how getting laid off in 2008 became the catalyst for building an online empire from his laptop. Pat shares how he went from scrambling for a paycheck to becoming one of the most trusted voices in online business. He breaks down the mindset shifts, key decisions, and practical steps that helped him turn uncertainty into opportunity, and ultimately into a multi-million-dollar brand. We also get a taste of his new book, Lean Learning. So whether you're chasing freedom, starting something new, or just need a dose of entrepreneurial motivation, this episode delivers.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Pat on Instagram: @patflynn</description>
      <content:encoded><![CDATA[<div>Pat Flynn turned a nightmare into a dream. The crisis of a lifetime into the opportunity of a lifetime. No income into passive income. No job into no job necessary.<br><br>In this inspiring episode, we sit down with Pat, the creator of <a href="https://www.smartpassiveincome.com/">Smart Passive Income</a>, to hear the incredible story of how getting laid off in 2008 became the catalyst for building an online empire from his laptop. Pat shares how he went from scrambling for a paycheck to becoming one of the most trusted voices in online business. He breaks down the mindset shifts, key decisions, and practical steps that helped him turn uncertainty into opportunity, and ultimately into a multi-million-dollar brand. We also get a taste of his new book, <a href="https://leanlearningbook.com/">Lean Learning</a>. So whether you're chasing freedom, starting something new, or just need a dose of entrepreneurial motivation, this episode delivers.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0060-pat-flynn">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Pat on Instagram: <a href="https://www.instagram.com/patflynn/"><span style="background-color: highlight;">@patflynn</span></a></div>]]></content:encoded>
      <itunes:duration>3906</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>60</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[online business, podcast, passive income]]></itunes:keywords>
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    <item>
      <title><![CDATA[I Walked Out of My Toxic Job—Now I Make $100K/month Selling Digital Products with Becky Beach // EP. 61]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Wed, 21 May 2025 04:00:00 -0500</pubDate>
      <description>In this episode, we sit down with Becky Beach, a former corporate employee who walked away from a toxic 9-5 and built a six-figure business selling digital products from home. Becky shares how she went from corporate burnout to freedom by creating and selling simple printables and planners, and how she now coaches others to do the same. Becky answers questions like: "How do you get started?" "How profitable is this?" "How do you scale?" "How do you get consistent sales?" Whether you're stuck in a job you hate or just curious about the booming world of digital downloads, Becky’s story will inspire you to rethink what's possible. Get ready for practical tips, mindset shifts, and a behind-the-scenes look at how she turned a side hustle into a thriving online business.Be sure to check out the Show Notes!Get started using AI tools to create your own digital products!Follow us on Instagram: @witnessbusinessFollow Becky on Instagram: @themombeach</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with <a href="https://coachbeckybeach.com/">Becky Beach</a>, a former corporate employee who walked away from a toxic 9-5 and built a six-figure business selling digital products from home. Becky shares how she went from corporate burnout to freedom by creating and selling simple printables and planners, and how she now coaches others to do the same. Becky answers questions like: "How do you get started?" "How profitable is this?" "How do you scale?" "How do you get consistent sales?" Whether you're stuck in a job you hate or just curious about the booming world of digital downloads, Becky’s story will inspire you to rethink what's possible. Get ready for practical tips, mindset shifts, and a behind-the-scenes look at how she turned a side hustle into a thriving online business.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0061-becky-beach">Show Notes</a>!<br><br><a href="https://coachbeckybeach.kit.com/witness"><span style="background-color: highlight;">Get started</span></a> using AI tools to create your own digital products!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Becky on Instagram: <a href="https://www.instagram.com/themombeach/">@themombeach</a></div>]]></content:encoded>
      <itunes:duration>3029</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>61</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[digital products, printables, PDFs, online business]]></itunes:keywords>
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    <item>
      <title><![CDATA[This Couple Built a Backyard Gym Playground... And It Went Viral with SwingSesh Founders Brad and Naomi Leeman // EP. 62]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Thu, 29 May 2025 04:00:00 -0500</pubDate>
      <description>When a random shower thought sparked the idea of combining an outdoor gym and a play set, Brad and Naomi never could have imagined it would grow into SwingSesh, a backyard phenomenon with families all over the country dying to get one. In this episode, we uncover how this husband-and-wife duo turned a wild idea into a real product, with Brad dreaming up the vision and Naomi putting the puzzle together piece by piece. They share what it's really like building a business together, how they've scaled SwingSesh without losing their sanity (or their marriage), and what's next as they blaze this new trail. Tune in to discover how they juggle explosive demand, manufacturing and distribution headaches, and a mission to help families move more, together.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow SwingSesh on Instagram: @teamswingsesh</description>
      <content:encoded><![CDATA[<div>When a random shower thought sparked the idea of combining an outdoor gym and a play set, Brad and Naomi never could have imagined it would grow into <a href="https://www.swingsesh.com/">SwingSesh</a>, a backyard phenomenon with families all over the country dying to get one. In this episode, we uncover how this husband-and-wife duo turned a wild idea into a real product, with Brad dreaming up the vision and Naomi putting the puzzle together piece by piece. They share what it's really like building a business together, how they've scaled SwingSesh without losing their sanity (or their marriage), and what's next as they blaze this new trail. Tune in to discover how they juggle explosive demand, manufacturing and distribution headaches, and a mission to help families move more, together.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0062-swingsesh">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow SwingSesh on Instagram: <a href="https://www.instagram.com/teamswingsesh/">@teamswingsesh</a></div>]]></content:encoded>
      <itunes:duration>4500</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>62</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[gym, fitness, playground, crossfit]]></itunes:keywords>
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    <item>
      <title><![CDATA[From Selling Mortgages to Selling Curry: How Bali Mendels Built and Scaled Curry Girl // EP. 63]]></title>
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      <pubDate>Thu, 05 Jun 2025 04:00:00 -0500</pubDate>
      <description>When Bali's employer suggested she pick up a second job to weather tough times, she took the hint, and flipped the script. What started as a side hustle turned into Curry Girl, a fast-growing curry sauce brand that's now flying off shelves and winning over fans by the jar. In this episode, hear how Bali went from selling mortgages to selling flavor, how she turned doubt into drive, and why believing in yourself, even when others don’t, is the real secret ingredient.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Bali on Instagram: @currygirlllc</description>
      <content:encoded><![CDATA[<div>When Bali's employer suggested she pick up a second job to weather tough times, she took the hint, and flipped the script. What started as a side hustle turned into <a href="https://www.shopcurrygirl.com/"><span style="background-color: highlight;">Curry Girl</span></a>, a fast-growing curry sauce brand that's now flying off shelves and winning over fans by the jar. In this episode, hear how Bali went from selling mortgages to selling flavor, how she turned doubt into drive, and why believing in yourself, even when others don’t, is the real secret ingredient.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0063-bali-mendels">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Bali on Instagram: <a href="https://www.instagram.com/currygirlllc/">@currygirlllc</a></div>]]></content:encoded>
      <itunes:duration>3244</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>63</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[curry, cpg, foodpreneur]]></itunes:keywords>
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    <item>
      <title><![CDATA[From NBA Dreams to Inventing a Game-Changing Basketball Machine with Grind Founder Thomas Fields // EP. 64]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Fri, 13 Jun 2025 04:00:00 -0500</pubDate>
      <description>Thomas Fields grew up chasing NBA dreams. He didn't have height on his side, but he had grind. Until multiple torn ACLs ended his shot altogether. But instead of giving up on the game, he turned to innovation. In this episode, Thomas shares how he went from aspiring pro athlete to tech founder, building Grind, a portable basketball shooting machine that's changing how players train. With no formal engineering background, he spent several years developing his first prototype, eventually landing appearances on platforms like ABC's Shark Tank, Forbes 30 Under 30, and CNBC. This is a story of resilience, invention, reinventing yourself, and redefining what it means to make it.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Thomas on Instagram: @grindbasketball_ and @thomas.fields</description>
      <content:encoded><![CDATA[<div>Thomas Fields grew up chasing NBA dreams. He didn't have height on his side, but he had grind. Until multiple torn ACLs ended his shot altogether. But instead of giving up on the game, he turned to innovation. In this episode, Thomas shares how he went from aspiring pro athlete to tech founder, building <a href="https://www.grindbasketball.com/"><span style="background-color: highlight;">Grind</span></a>, a portable basketball shooting machine that's changing how players train. With no formal engineering background, he spent several years developing his first prototype, eventually landing appearances on platforms like ABC's Shark Tank, Forbes 30 Under 30, and CNBC. This is a story of resilience, invention, reinventing yourself, and redefining what it means to make it.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0064-thomas-fields">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Thomas on Instagram: <a href="https://www.instagram.com/grindbasketball_/">@grindbasketball_</a> and <a href="https://www.instagram.com/thomas.fields/">@thomas.fields</a></div>]]></content:encoded>
      <itunes:duration>2984</itunes:duration>
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      <itunes:episode>64</itunes:episode>
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      <title><![CDATA[Episodes 9-16: Lessons Learned with Steven Beckham and Kyle Martin // EP. 65]]></title>
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      <pubDate>Fri, 20 Jun 2025 04:00:00 -0500</pubDate>
      <description>In this episode, Steven and Kyle venture back in time to give a recap of episodes 9-16 of the podcast, including 6 guests that made appearances on ABC's Shark Tank, one former VP at Facebook, and one who spent some time behind bars. They discuss their favorite part of each interview, some of the best entrepreneurial wisdom and lessons learned from each guest, and how you can apply it to your own life.Give Every Plate a try, and get your first box free!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusiness</description>
      <content:encoded><![CDATA[<div>In this episode, Steven and Kyle venture back in time to give a recap of episodes 9-16 of the podcast, including 6 guests that made appearances on ABC's Shark Tank, one former VP at Facebook, and one who spent some time behind bars. They discuss their favorite part of each interview, some of the best entrepreneurial wisdom and lessons learned from each guest, and how you can apply it to your own life.<br><br>Give Every Plate a try, and <a href="https://www.everyplate.com/plans?c=FIH-UKCCPVK5FDHG&amp;utm_campaign=referralinvite&amp;utm_medium=nativeshare&amp;utm_source=freebies&amp;utm_invitername=Amanda&amp;utm_term=ios_app&amp;discount_comm_id=8d37e021-d7ec-4ab8-ac63-4cd366072037">get your first box free</a>!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0065-episode-recap">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a></div>]]></content:encoded>
      <itunes:duration>2315</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>65</itunes:episode>
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      <itunes:keywords><![CDATA[entrepreneurship, business, shark tank]]></itunes:keywords>
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      <title><![CDATA[I Ditched College to Make Hot Sauce with Homero Gonzalez // EP. 66]]></title>
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      <pubDate>Thu, 26 Jun 2025 04:00:00 -0500</pubDate>
      <description>In this episode, we sit down with Homero Gonzalez, founder of Harmacy Hot Sauce Co., who dropped out of college to turn a newly-discovered passion for hot sauce into a thriving business. What started in his kitchen as a way to save money on premium sauce has grown into a brand that has sold over 10,000 jars in just a few short years. Homero shares how he built Harmacy from the ground up, why he chose entrepreneurship over a degree, how COVID shaped his business, and many of the lessons he's learned along the way. If you've ever wondered what it takes to turn a side hustle into a full-time gig, this is a story you won't want to miss!Give Every Plate a try, and get your first box free!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Homero on Instagram: @harmacyhotsauce</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with Homero Gonzalez, founder of <a href="https://www.harmacyhotsauce.com/">Harmacy Hot Sauce Co.</a>, who dropped out of college to turn a newly-discovered passion for hot sauce into a thriving business. What started in his kitchen as a way to save money on premium sauce has grown into a brand that has sold over 10,000 jars in just a few short years. Homero shares how he built Harmacy from the ground up, why he chose entrepreneurship over a degree, how COVID shaped his business, and many of the lessons he's learned along the way. If you've ever wondered what it takes to turn a side hustle into a full-time gig, this is a story you won't want to miss!<br><br>Give Every Plate a try, and <a href="https://www.everyplate.com/plans?c=FIH-UKCCPVK5FDHG&amp;utm_campaign=referralinvite&amp;utm_medium=nativeshare&amp;utm_source=freebies&amp;utm_invitername=Amanda&amp;utm_term=ios_app&amp;discount_comm_id=8d37e021-d7ec-4ab8-ac63-4cd366072037">get your first box free</a>!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0066-homero-gonzalez">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Homero on Instagram: <a href="https://www.instagram.com/harmacyhotsauce/">@harmacyhotsauce</a></div>]]></content:encoded>
      <itunes:duration>3813</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>66</itunes:episode>
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      <itunes:keywords><![CDATA[hot sauce, foodpreneur]]></itunes:keywords>
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      <title><![CDATA[He Owns 70+ Properties and Started with Just One with Chase Calhoun // EP. 67]]></title>
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      <pubDate>Tue, 08 Jul 2025 04:00:00 -0500</pubDate>
      <description>In this episode, we sit down with Chase Calhoun, an Arkansas-based real estate investor who went from buying a single fixer upper to building a portfolio of over 70 doors in about 8 years. Chase shares the exact steps he took to get started, how he scaled, and the mindset shifts that helped him grow when others were playing it safe. Whether you're just curious about real estate, you're a newbie to real estate investing, or you're a few properties deep, this episode breaks down how ordinary people can build extraordinary wealth, one property at a time.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Chase on Instagram: @chasecalhoun.realestate</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with <a href="https://www.chasecalhoun.com/">Chase Calhoun</a>, an Arkansas-based real estate investor who went from buying a single fixer upper to building a portfolio of over 70 doors in about 8 years. Chase shares the exact steps he took to get started, how he scaled, and the mindset shifts that helped him grow when others were playing it safe. Whether you're just curious about real estate, you're a newbie to real estate investing, or you're a few properties deep, this episode breaks down how ordinary people can build extraordinary wealth, one property at a time.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0067-chase-calhoun">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Chase on Instagram: <a href="https://www.instagram.com/chasecalhoun.realestate/">@chasecalhoun.realestate</a></div>]]></content:encoded>
      <itunes:duration>3511</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>67</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[real estate, investing, real estate investing, rei]]></itunes:keywords>
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    <item>
      <title><![CDATA[The Pickleball Paddle Company That Started as a Joke with Friday Pickle Co-Owner Scott Peck // EP. 68]]></title>
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      <pubDate>Fri, 11 Jul 2025 04:00:00 -0500</pubDate>
      <description>Scott Peck and his buddies were just making pickleball content for fun, until an unlikely merger spawned from a near cease-and-desist. Now, it's a full-blown paddle company, making budget-friendly paddles that out-perform their competition. In this episode, we dive into how Friday Pickle went from funny Instagram reels to manufacturing, why humor is their secret marketing weapon, and how they're taking on the big brands without taking themselves too seriously.Be sure to check out the Show Notes!Grab your first Every Plate box for free!Follow us on Instagram: @witnessbusinessFollow Friday Pickle on Instagram: @fridayypickleball</description>
      <content:encoded><![CDATA[<div>Scott Peck and his buddies were just making pickleball content for fun, until an unlikely merger spawned from a near cease-and-desist. Now, it's a full-blown paddle company, making budget-friendly paddles that out-perform their competition. In this episode, we dive into how <a href="https://fridaypickle.com/">Friday Pickle</a> went from funny Instagram reels to manufacturing, why humor is their secret marketing weapon, and how they're taking on the big brands without taking themselves too seriously.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0068-scott-peck">Show Notes</a>!<br><br>Grab your first <a href="https://www.everyplate.com/plans?c=FIH-UKCCPVK5FDHG&amp;utm_campaign=referralinvite&amp;utm_medium=nativeshare&amp;utm_source=freebies&amp;utm_invitername=Amanda&amp;utm_term=ios_app&amp;discount_comm_id=8d37e021-d7ec-4ab8-ac63-4cd366072037">Every Plate box for free!</a><br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Friday Pickle on Instagram: <a href="https://www.instagram.com/fridayypickleball"><span style="background-color: highlight;">@fridayypickleball</span></a></div>]]></content:encoded>
      <itunes:duration>3943</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>68</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[pickleball, content, content creation]]></itunes:keywords>
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    <item>
      <title><![CDATA[From Fiddling Around to Scoring Licensing Deals with the NFL, NBA, & MLB with Hex Head Founder and CEO Jamie Watts // EP. 69]]></title>
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      <pubDate>Fri, 18 Jul 2025 04:00:00 -0500</pubDate>
      <description>In this episode, we sit down with Jamie Watts, founder and CEO of Hex Head, who turned a couple of metal signs he designed for himself and a fellow sports fan into a booming business beloved by sports fans across the country. What started as "fiddling around" quickly became a full-time operation, landing Jamie licensing deals with every major sports league, including the NFL, NBA, MLB, NHL, MLS, and every major NCAA Division I program. We dive into how he scaled this fun little side project into a multi-million dollar brand, what it took to land those coveted partnerships, and how Hex Head became a leader in the industry of man cave decor.Be sure to check out the Show Notes!Get your first Every Plate box free!Follow us on Instagram: @witnessbusinessFollow Hex Head on Instagram: @hexheadart</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with Jamie Watts, founder and CEO of <a href="https://hexheadart.com/">Hex Head</a>, who turned a couple of metal signs he designed for himself and a fellow sports fan into a booming business beloved by sports fans across the country. What started as "fiddling around" quickly became a full-time operation, landing Jamie licensing deals with every major sports league, including the NFL, NBA, MLB, NHL, MLS, and every major NCAA Division I program. We dive into how he scaled this fun little side project into a multi-million dollar brand, what it took to land those coveted partnerships, and how Hex Head became a leader in the industry of man cave decor.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0069-jamie-watts">Show Notes</a>!<br><br>Get your <a href="https://www.everyplate.com/plans?c=FIH-UKCCPVK5FDHG&amp;utm_campaign=referralinvite&amp;utm_medium=nativeshare&amp;utm_source=freebies&amp;utm_invitername=Amanda&amp;utm_term=ios_app&amp;discount_comm_id=8d37e021-d7ec-4ab8-ac63-4cd366072037"><span style="background-color: highlight;">first Every Plate box free</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Hex Head on Instagram: <a href="https://www.instagram.com/hexheadart/">@hexheadart</a></div>]]></content:encoded>
      <itunes:duration>3049</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>69</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[sports, decor]]></itunes:keywords>
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    <item>
      <title><![CDATA[He Skipped the 9 to 5 and Built a Content Creation Business Instead with Tyler Webb // EP. 70]]></title>
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      <pubDate>Thu, 24 Jul 2025 04:00:00 -0500</pubDate>
      <description>Tyler Webb didn't follow the traditional path. No corporate job, no climbing the ladder. Instead, he started making social media content in high school, said yes to every small gig he could get, partnered with another creator, and slowly turned that hustle into Uncle Charlie, their own social media marketing agency. In this episode, Tyler shares how he went from making a few dollars here and there by simply saying "yes" to whatever was asked of him, to landing brand deals, building an agency, and growing a massive personal following. If you're an aspiring content creator wondering if you really need a 9 to 5, this one's for you.Get your first Every Plate box for free here!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Tyler on Instagram: @tyler.m.webb</description>
      <content:encoded><![CDATA[<div>Tyler Webb didn't follow the traditional path. No corporate job, no climbing the ladder. Instead, he started making social media content in high school, said yes to every small gig he could get, partnered with another creator, and slowly turned that hustle into <a href="https://www.unclecharlie.co/">Uncle Charlie</a>, their own social media marketing agency. In this episode, Tyler shares how he went from making a few dollars here and there by simply saying "yes" to whatever was asked of him, to landing brand deals, building an agency, and growing a massive personal following. If you're an aspiring content creator wondering if you really need a 9 to 5, this one's for you.<br><br>Get your first Every Plate box for free <a href="https://www.everyplate.com/plans?c=FIH-UKCCPVK5FDHG&amp;utm_campaign=referralinvite&amp;utm_medium=nativeshare&amp;utm_source=freebies&amp;utm_invitername=Amanda&amp;utm_term=ios_app&amp;discount_comm_id=8d37e021-d7ec-4ab8-ac63-4cd366072037"><span style="background-color: highlight;">here</span></a>!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0070-tyler-webb">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Tyler on Instagram: <a href="https://www.instagram.com/tyler.m.webb/">@tyler.m.webb</a></div>]]></content:encoded>
      <itunes:duration>4370</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>70</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[content creator, content creation, social media]]></itunes:keywords>
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      <title><![CDATA[Fueling Adventure: How Wild Horizon Is Redefining the Protein Bar with Founder Ethan Whitfield // EP. 71]]></title>
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      <pubDate>Mon, 25 Aug 2025 04:00:00 -0500</pubDate>
      <description>In this episode, we sit down with Ethan Whitfield, founder of Wild Horizon, a protein bar made from real beef, designed to fuel hikers, adventurers, or anyone who needs a hearty meal replacement on the go. Ethan shares the inspiration behind creating a bar tough enough for the trail, the challenges of launching something entirely new, and how Wild Horizon is carving out a new lane in the protein bar market.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Wild Horizon on Instagram: @wildhorizonbar</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with Ethan Whitfield, founder of <a href="https://www.wildhorizonbar.com/">Wild Horizon</a>, a protein bar made from real beef, designed to fuel hikers, adventurers, or anyone who needs a hearty meal replacement on the go. Ethan shares the inspiration behind creating a bar tough enough for the trail, the challenges of launching something entirely new, and how Wild Horizon is carving out a new lane in the protein bar market.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0071-ethan-whitfield"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Wild Horizon on Instagram: <a href="https://www.instagram.com/wildhorizonbar/">@wildhorizonbar</a></div>]]></content:encoded>
      <itunes:duration>3513</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>71</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[foodpreneur, protein bar, hiking]]></itunes:keywords>
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    <item>
      <title><![CDATA[Sauce Wars: The Family Feud No One Saw Coming with JeeSauce Co-Founders Ryan and Porter Smith // EP. 72]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Wed, 03 Sep 2025 04:00:00 -0500</pubDate>
      <description>What happens when your own sister locks you out of the business you built together? For the founders of JeeSauce, it meant starting over from scratch. After the bitter family feud that split apart the original Bitchin' Sauce brand, they tried twice more to get back on their feet, only to face crushing setback, from a manufacturer stealing their recipe to the pandemic derailing their shot at big-box success. Each time, they were flat on their face. But instead of giving up, they kept pushing.Out of what they describe as divine inspiration, JeeSauce was born. A better, shelf-stable alternative to hummus that's now thriving on store shelves and online. In this episode, we dig into the betrayal, the heartbreak, and the relentless resilience that turned total loss into the comeback story of a lifetime.Get your first box of Every Plate for free here!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow JeeSauce on Instagram: @yallneedjeesauce</description>
      <content:encoded><![CDATA[<div>What happens when your own sister locks you out of the business you built together? For the founders of <a href="https://jeesauce.com/"><span style="background-color: highlight;">JeeSauce</span></a>, it meant starting over from scratch. After the bitter family feud that split apart the original Bitchin' Sauce brand, they tried twice more to get back on their feet, only to face crushing setback, from a manufacturer stealing their recipe to the pandemic derailing their shot at big-box success. Each time, they were flat on their face. But instead of giving up, they kept pushing.<br><br>Out of what they describe as divine inspiration, JeeSauce was born. A better, shelf-stable alternative to hummus that's now thriving on store shelves and online. In this episode, we dig into the betrayal, the heartbreak, and the relentless resilience that turned total loss into the comeback story of a lifetime.<br><br>Get your first box of Every Plate for free <a href="https://www.everyplate.com/plans?c=FIH-UKCCPVK5FDHG&amp;utm_campaign=referralinvite&amp;utm_medium=nativeshare&amp;utm_source=freebies&amp;utm_invitername=Amanda&amp;utm_term=ios_app&amp;discount_comm_id=8d37e021-d7ec-4ab8-ac63-4cd366072037">here</a>!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0072-jeesauce">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow JeeSauce on Instagram: <a href="https://www.instagram.com/yallneedjeesauce/">@yallneedjeesauce</a></div>]]></content:encoded>
      <itunes:duration>4528</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>72</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[foodpreneuer, hummus, sauce, failure]]></itunes:keywords>
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    <item>
      <title><![CDATA[The Bourbon Whiskey Library: Building a Business Around Your Passion with Anthony Riccardi // EP. 73]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 15 Sep 2025 04:00:00 -0500</pubDate>
      <description>Anthony had a stable career for years, but his real passion was always bourbon and cigars. What started as a personal collection has grown into the Bourbon Whiskey Library, with over 1,000 bottles and an educational business built around sharing his knowledge. In this episode, Anthony shares how he turned his passion into a way to semi-retire, create new income streams, and spend his days teaching others about what he loves.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Anthony on Instagram: @thebourbonwhiskeylibrary</description>
      <content:encoded><![CDATA[<div>Anthony had a stable career for years, but his real passion was always bourbon and cigars. What started as a personal collection has grown into the <a href="https://www.thebourbonwhiskeylibrary.net/"><span style="background-color: highlight;">Bourbon Whiskey Library</span></a>, with over 1,000 bottles and an educational business built around sharing his knowledge. In this episode, Anthony shares how he turned his passion into a way to semi-retire, create new income streams, and spend his days teaching others about what he loves.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0073-anthony-riccardi">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Anthony on Instagram: <a href="https://www.instagram.com/thebourbonwhiskeylibrary/">@thebourbonwhiskeylibrary</a></div>]]></content:encoded>
      <itunes:duration>2795</itunes:duration>
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      <itunes:episode>73</itunes:episode>
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      <title><![CDATA[The Viral Podcast Playbook with Lagos Creative Founder and CEO Alex Lagos // EP. 74]]></title>
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      <pubDate>Wed, 01 Oct 2025 04:00:00 -0500</pubDate>
      <description>In this episode, we chat with an old friend Alex Lagos, the creative mind who helped reshape how podcasts get discovered. Long before it was industry standard, Alex was using video clips and social media to make podcast episodes go viral. Today, he runs a podcast agency and studio out of Nashville that is trusted by some of the biggest names in the industry. Alex shares how he spotted the opportunity early, the strategies that still work today, and what he sees for the future of podcasting.Be sure to check out the Show Notes!Get your first box of Every Plate for free here!Follow us on Instagram: @witnessbusinessFollow Alex on Instagram: @mralexlagos</description>
      <content:encoded><![CDATA[<div>In this episode, we chat with an old friend Alex Lagos, the creative mind who helped reshape how podcasts get discovered. Long before it was industry standard, Alex was using video clips and social media to make podcast episodes go viral. Today, he runs a <a href="https://www.lagoscreative.co/"><span style="background-color: highlight;">podcast agency</span></a> and studio out of Nashville that is trusted by some of the biggest names in the industry. Alex shares how he spotted the opportunity early, the strategies that still work today, and what he sees for the future of podcasting.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0074-alex-lagos">Show Notes</a>!<br><br>Get your first box of Every Plate for free <a href="https://www.everyplate.com/plans?c=FIH-UKCCPVK5FDHG&amp;utm_campaign=referralinvite&amp;utm_medium=nativeshare&amp;utm_source=freebies&amp;utm_invitername=Amanda&amp;utm_term=ios_app&amp;discount_comm_id=8d37e021-d7ec-4ab8-ac63-4cd366072037">here</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Alex on Instagram: <a href="https://www.instagram.com/mralexlagos/">@mralexlagos</a></div>]]></content:encoded>
      <itunes:duration>3583</itunes:duration>
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      <itunes:episode>74</itunes:episode>
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      <title><![CDATA[From Podcast to Real Life: 75 Lessons and the Businesses We've Built Along the Way // EP. 75]]></title>
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      <pubDate>Fri, 10 Oct 2025 04:00:00 -0500</pubDate>
      <description>Seventy-five episodes in, we're looking back on how this podcast pushed us from talking about entrepreneurship to actually living it. From vending machines to rental properties, we share where our own businesses stand today. PLUS 75 one-sentence tidbits of wisdom we've learned along the way from dozens of interviews. This milestone episode is packed with real lessons and honest reflections.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusiness</description>
      <content:encoded><![CDATA[<div>Seventy-five episodes in, we're looking back on how this podcast pushed us from talking about entrepreneurship to actually living it. From vending machines to rental properties, we share where our own businesses stand today. PLUS 75 one-sentence tidbits of wisdom we've learned along the way from dozens of interviews. This milestone episode is packed with real lessons and honest reflections.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0075-entrepreneurial-update"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a></div>]]></content:encoded>
      <itunes:duration>1281</itunes:duration>
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      <itunes:episode>75</itunes:episode>
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      <title><![CDATA[The Viral Art Project That Turned Into a Full Fledged Side Hustle with Peter Palfi // EP. 76]]></title>
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      <pubDate>Fri, 17 Oct 2025 04:00:00 -0500</pubDate>
      <description>Peter didn't plan for his chess board made of resin and Pokemon cards to go viral, nor did he plan for it to turn into a business. But the video went viral, and the requests came flooding in, and Nerds on Board was born. What started as a creative art project quickly became an unexpected side hustle. In this episode, we talk with Peter about his passion for art, how the viral moment happened, the variety of custom orders he's received, and what it's like turning creativity into a business.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Peter on Instagram: @peterpalficreative</description>
      <content:encoded><![CDATA[<div>Peter didn't plan for his chess board made of resin and Pokemon cards to go viral, nor did he plan for it to turn into a business. But the video went viral, and the requests came flooding in, and <a href="https://nerdsonboard.com/"><span style="text-decoration: underline;">Nerds on Board</span></a> was born. What started as a creative art project quickly became an unexpected side hustle. In this episode, we talk with Peter about his passion for art, how the viral moment happened, the variety of custom orders he's received, and what it's like turning creativity into a business.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0076-peter-palfi"><span style="text-decoration: underline;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/"><span style="text-decoration: underline;">@witnessbusiness</span></a><br>Follow Peter on Instagram: <a href="https://www.instagram.com/peterpalficreative/"><span style="text-decoration: underline;">@peterpalficreative</span></a></div>]]></content:encoded>
      <itunes:duration>3216</itunes:duration>
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      <itunes:episode>76</itunes:episode>
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      <title><![CDATA[The Invention That Changed Beekeeping Forever with Flow Hive Co-Inventor Cedar Anderson // EP. 77]]></title>
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      <pubDate>Mon, 27 Oct 2025 18:11:51 -0500</pubDate>
      <description>Cedar, the co-creator (with his father Stuart) of the Flow Hive and founder of Honey Flow, joins us to share the incredible story behind one of the most revolutionary inventions in beekeeping. As a third-generation beekeeper, Cedar spent years experimenting, failing, and refining an idea that would make harvesting honey simpler, cleaner, and more sustainable. He walks us through the early prototypes, the breakthrough moment, and how the Flow Hive went from a backyard project to a global phenomenon, changing the way people connect with bees forever.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Flow Hive on Instagram: @flowhive</description>
      <content:encoded><![CDATA[<div>Cedar, the co-creator (with his father Stuart) of the Flow Hive and founder of <a href="https://www.honeyflow.com/">Honey Flow</a>, joins us to share the incredible story behind one of the most revolutionary inventions in beekeeping. As a third-generation beekeeper, Cedar spent years experimenting, failing, and refining an idea that would make harvesting honey simpler, cleaner, and more sustainable. He walks us through the early prototypes, the breakthrough moment, and how the Flow Hive went from a backyard project to a global phenomenon, changing the way people connect with bees forever.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0077-cedar-anderson"><span style="text-decoration: underline;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/"><span style="text-decoration: underline;">@witnessbusiness</span></a><br>Follow Flow Hive on Instagram: <a href="https://www.instagram.com/flowhive/"><span style="text-decoration: underline;">@flowhive</span></a></div>]]></content:encoded>
      <itunes:duration>4429</itunes:duration>
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      <itunes:episode>77</itunes:episode>
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      <title><![CDATA[The Time Trap That's Keeping Small Businesses Small with Six Figure Business Coach Kirsten Graham // EP. 78]]></title>
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      <pubDate>Wed, 05 Nov 2025 04:00:00 -0600</pubDate>
      <description>In this episode, we sit down with Kirsten Graham, founder of Six Figure Business Coaching, and we discuss why small business owners stay stuck doing everything themselves. She walks us through how outsourcing, hiring virtual assistants, and dropping the $10 tasks can unlock real growth. Especially for the solopreneurs who never feel like they have enough time to grow the business. If you've been the bottleneck in your own business, this is your permission to stop doing it all alone.Get your first Every Plate meal box free here!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Kirsten on Instagram: @sfbizcoaching</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with Kirsten Graham, founder of <a href="https://sixfigurebusinesscoaching.com/"><span style="text-decoration: underline;">Six Figure Business Coaching</span></a>, and we discuss why small business owners stay stuck doing everything themselves. She walks us through how outsourcing, hiring virtual assistants, and dropping the $10 tasks can unlock real growth. Especially for the solopreneurs who never feel like they have enough time to grow the business. If you've been the bottleneck in your own business, this is your permission to stop doing it all alone.<br><br>Get your first Every Plate meal box free <a href="https://www.everyplate.com/plans?c=FIH-UKCCPVK5FDHG&amp;utm_campaign=referralinvite&amp;utm_medium=nativeshare&amp;utm_source=freebies&amp;utm_invitername=Amanda&amp;utm_term=ios_app&amp;discount_comm_id=8d37e021-d7ec-4ab8-ac63-4cd366072037"><span style="text-decoration: underline;">here</span></a>!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0078-kirsten-graham"><span style="text-decoration: underline;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/"><span style="text-decoration: underline;">@witnessbusiness</span></a><br>Follow Kirsten on Instagram: <a href="https://www.instagram.com/sfbizcoaching/"><span style="text-decoration: underline;">@sfbizcoaching</span></a></div>]]></content:encoded>
      <itunes:duration>3067</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>78</itunes:episode>
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      <itunes:keywords><![CDATA[business coach, coaching, outsourcing, va, virtual assistant]]></itunes:keywords>
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      <title><![CDATA[He Spent $20K on Bath Bombs and Found His Calling with Justin Wright // EP. 79]]></title>
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      <pubDate>Wed, 12 Nov 2025 04:00:00 -0600</pubDate>
      <description>If you tell your friends you just spent $20,000 on bath bombs, they'll probably think you've lost your mind. But the risk that Justin took on bath bombs turned into something far bigger... a faith-driven brand built around storytelling, creativity, and purpose. In this episode, Justin opens up about the crazy first steps, the pivots, the moments he almost gave up, and how trusting his gut (and God) helped him turn a wild idea into a real business.If you've ever felt stuck, scared to start, or unsure whether your idea is "the one", this conversation will light a fire under you.Get your first Every Plate meal box free here!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Justin on Instagram: @biblestorykids</description>
      <content:encoded><![CDATA[<div>If you tell your friends you just spent $20,000 on bath bombs, they'll probably think you've lost your mind. But the risk that Justin took on bath bombs turned into something far bigger... a faith-driven brand built around storytelling, creativity, and purpose. In this episode, Justin opens up about the crazy first steps, the pivots, the moments he almost gave up, and how trusting his gut (and God) helped him turn a wild idea into a real business.<br><br>If you've ever felt stuck, scared to start, or unsure whether your idea is "the one", this conversation will light a fire under you.<br><br>Get your first Every Plate meal box free <a href="https://www.everyplate.com/plans?c=FIH-UKCCPVK5FDHG&amp;utm_campaign=referralinvite&amp;utm_medium=nativeshare&amp;utm_source=freebies&amp;utm_invitername=Amanda&amp;utm_term=ios_app&amp;discount_comm_id=8d37e021-d7ec-4ab8-ac63-4cd366072037"><span style="text-decoration: underline;">here</span></a>!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0079-justin-wright">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/"><span style="text-decoration: underline;">@witnessbusiness</span></a><br>Follow Justin on Instagram: <a href="https://www.instagram.com/biblestorykids/"><span style="text-decoration: underline;">@biblestorykids</span></a></div>]]></content:encoded>
      <itunes:duration>3002</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>79</itunes:episode>
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      <title><![CDATA[The Toothache that Sparked a Multi-Million Dollar Business with Underbrush Gum Founder Nate Mal // EP. 80]]></title>
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      <pubDate>Thu, 20 Nov 2025 04:00:00 -0600</pubDate>
      <description>What happens when you flip over a pack of chewing gum, dig into the ingredients, and realize you're chewing on essentially plastic and rubber? Nate did exactly that. Sparked by an oral-health crisis, combined with his background as a chef and flavor guy, he went deep into research and built Underbrush Gum from scratch. Nate takes us behind the scenes of his micro-batch experiments, the [borderline insane] cost of ingredients, the early pricing mistakes, the moment the business proved itself with 30 orders in a week, and the company's rise to prominence with over 100,000 orders per month. For anyone stuck on the sidelines with an idea, this is the kind of interview that shows what it truly takes to go from "I should do this" to "I did it".Get your first Every Plate meal box free here!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Nate on Instagram: @nathan.and.sons</description>
      <content:encoded><![CDATA[<div>What happens when you flip over a pack of chewing gum, dig into the ingredients, and realize you're chewing on essentially plastic and rubber? Nate did exactly that. Sparked by an oral-health crisis, combined with his background as a chef and flavor guy, he went deep into research and built <a href="https://www.tryunderbrush.com/">Underbrush Gum</a> from scratch. Nate takes us behind the scenes of his micro-batch experiments, the [borderline insane] cost of ingredients, the early pricing mistakes, the moment the business proved itself with 30 orders in a week, and the company's rise to prominence with over 100,000 orders per month. For anyone stuck on the sidelines with an idea, this is the kind of interview that shows what it truly takes to go from "I should do this" to "I did it".<br><br>Get your first Every Plate meal box free <a href="https://www.everyplate.com/plans?c=FIH-UKCCPVK5FDHG&amp;utm_campaign=referralinvite&amp;utm_medium=nativeshare&amp;utm_source=freebies&amp;utm_invitername=Amanda&amp;utm_term=ios_app&amp;discount_comm_id=8d37e021-d7ec-4ab8-ac63-4cd366072037"><span style="text-decoration: underline;">here</span></a>!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0080-nate-mal">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Nate on Instagram: <a href="https://www.instagram.com/nathan.and.sons/"><span style="background-color: highlight;">@nathan.and.sons</span></a></div>]]></content:encoded>
      <itunes:duration>2931</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>80</itunes:episode>
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      <title><![CDATA[The Swim School That Teaches Adults to Fear Less and Live More with Cori Myka // EP. 81]]></title>
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      <pubDate>Fri, 05 Dec 2025 04:00:00 -0600</pubDate>
      <description> What started as an idea on an olde ratty couch turned into a life-changing business and a powerful mission. In this episode, Cori Myka, co-founder of Calm Within Adult Swim, shares how a simple desire to slow down and teach people sparked the idea to help adults overcome their fear of water. She walks us through how they went from teaching kids at community pools to offering personalized adult swim lessons, building emotional safety and confidence in the water, scaling worldwide through YouTube and online classes, and even launching a retreat-style swim training in tropical destinations. If you’re interested in starting a business, or if you’ve ever felt judged for not knowing how to swim, this story might just change your mind, and maybe inspire your next venture.Get your first Every Plate meal box free here!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Cori on Instagram: @calmwithinadultswim</description>
      <content:encoded><![CDATA[<div> What started as an idea on an olde ratty couch turned into a life-changing business and a powerful mission. In this episode, Cori Myka, co-founder of <a href="https://adultswimlesson.com/"><span style="text-decoration: underline;">Calm Within Adult Swim</span></a>, shares how a simple desire to slow down and teach people sparked the idea to help adults overcome their fear of water. She walks us through how they went from teaching kids at community pools to offering personalized adult swim lessons, building emotional safety and confidence in the water, scaling worldwide through YouTube and online classes, and even launching a retreat-style swim training in tropical destinations. If you’re interested in starting a business, or if you’ve ever felt judged for not knowing how to swim, this story might just change your mind, and maybe inspire your next venture.<br><br></div><div>Get your first Every Plate meal box free <a href="https://www.everyplate.com/plans?c=FIH-UKCCPVK5FDHG&amp;utm_campaign=referralinvite&amp;utm_medium=nativeshare&amp;utm_source=freebies&amp;utm_invitername=Amanda&amp;utm_term=ios_app&amp;discount_comm_id=8d37e021-d7ec-4ab8-ac63-4cd366072037"><span style="text-decoration: underline;">here</span></a>!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0081-cori-myka">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/"><span style="text-decoration: underline;">@witnessbusiness</span></a><br>Follow Cori on Instagram: <a href="https://www.instagram.com/calmwithinadultswim/"><span style="text-decoration: underline;">@calmwithinadultswim</span></a></div>]]></content:encoded>
      <itunes:duration>2937</itunes:duration>
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      <itunes:episode>81</itunes:episode>
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      <title><![CDATA[The Brothers That Built a Burger and Ice Cream Joint From Nothing with the Twisted Twins // EP. 82]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Thu, 15 Jan 2026 04:00:00 -0600</pubDate>
      <description>In this episode, twin brothers Hayden and Hunter England share how they built Twisted Twins, a smash burger and ice cream shop in rural Illinois that has become a small-town staple. From early entrepreneurial experiments to literally digging trenches to save startup costs, they break down the grit, creativity, and hands-on work it took to turn burgers and ice cream into a wildly successful local business.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Twisted Twins on Instagram: @twistedtwinseat</description>
      <content:encoded><![CDATA[<div>In this episode, twin brothers Hayden and Hunter England share how they built Twisted Twins, a smash burger and ice cream shop in rural Illinois that has become a small-town staple. From early entrepreneurial experiments to literally digging trenches to save startup costs, they break down the grit, creativity, and hands-on work it took to turn burgers and ice cream into a wildly successful local business.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0082-twisted-twins"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Twisted Twins on Instagram: <a href="https://www.instagram.com/twistedtwinseat/">@twistedtwinseat</a></div>]]></content:encoded>
      <itunes:duration>4550</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>82</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[burgers, ice cream, small town, rural]]></itunes:keywords>
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    <item>
      <title><![CDATA[Breaking Things for a Living: Inside a Profitable Rage Room with Dylan Stimpson // EP. 83]]></title>
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      <pubDate>Thu, 22 Jan 2026 04:00:00 -0600</pubDate>
      <description>In this episode, we sit down with Dylan Stimpson, the founder who went first-to-market with a rage room in Boise in his early 20s. Dylan breaks down how the idea came to life, how he funded and launched the business at a young age, and what it actually takes to turn controlled destruction into real revenue. We dive into profits, expansion, sourcing smashable items, and more from a growing business built around stress relief. If you're curious how unconventional ideas can become profitable companies, this one's for you.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Dylan on Instagram: @ragerssmashnaxe</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with Dylan Stimpson, the founder who went first-to-market with a rage room in Boise in his early 20s. Dylan breaks down how the idea came to life, how he funded and launched the business at a young age, and what it actually takes to turn controlled destruction into real revenue. We dive into profits, expansion, sourcing smashable items, and more from a growing business built around stress relief. If you're curious how unconventional ideas can become profitable companies, this one's for you.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0083-dylan-stimpson"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Dylan on Instagram: <a href="https://www.instagram.com/ragerssmashnaxe/">@ragerssmashnaxe</a></div>]]></content:encoded>
      <itunes:duration>3359</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>83</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[rage room, smash room, stress]]></itunes:keywords>
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    <item>
      <title><![CDATA[The Family of 8 That Walked Away from the American Dream with Kevin and Jaime White // EP. 84]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Fri, 30 Jan 2026 04:00:00 -0600</pubDate>
      <description>In this episode, Kevin and Jaime from the Believe Crew share why they sold everything, moved their family to Mexico, and rebuilt their lives around a new definition of success. A definition rooted in values, freedom, and intention. And now they are helping others do the same.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Believe Crew on Instagram: @believecrewcoaching</description>
      <content:encoded><![CDATA[<div>In this episode, Kevin and Jaime from the Believe Crew share why they sold everything, moved their family to Mexico, and rebuilt their lives around a new definition of success. A definition rooted in values, freedom, and intention. And now they are helping others do the same.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0084-believe-crew"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Believe Crew on Instagram: <a href="https://www.instagram.com/believecrewcoaching/">@believecrewcoaching</a></div>]]></content:encoded>
      <itunes:duration>3003</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>84</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[success, coaching, american dream]]></itunes:keywords>
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    <item>
      <title><![CDATA[Quitting the Safe Career to Build a Business from Scratch with Lowcountry Littles Co-Founder John Westerhaus // EP. 85]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Fri, 06 Feb 2026 04:00:00 -0600</pubDate>
      <description>John co-founded Lowcountry Littles with his wife, Anna, after walking away from the clear, fairly comfortable path. Rather than building his career as a CPA, or taking over his family's business, he decided to chase something far more uncertain but deeply personal.With no background in product manufacturing or the baby industry, John and Anna leaned into a potential hole in the baby / toddler market, alongside a passion for gut health and parenting. They moved their family across the country and staked their livelihood on building a company that makes food-grade silicone kids products. We talk about the tension between security and calling, and the risks, lessons, and faith it takes to pursue an idea that may not make sense on paper, but making it work anyway.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Lowcountry Littles on Instagram: @lowcountrylittles_inc</description>
      <content:encoded><![CDATA[<div>John co-founded Lowcountry Littles with his wife, Anna, after walking away from the clear, fairly comfortable path. Rather than building his career as a CPA, or taking over his family's business, he decided to chase something far more uncertain but deeply personal.<br><br>With no background in product manufacturing or the baby industry, John and Anna leaned into a potential hole in the baby / toddler market, alongside a passion for gut health and parenting. They moved their family across the country and staked their livelihood on building a company that makes food-grade silicone kids products. We talk about the tension between security and calling, and the risks, lessons, and faith it takes to pursue an idea that may not make sense on paper, but making it work anyway.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0085-john-westerhaus"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Lowcountry Littles on Instagram: <a href="https://www.instagram.com/lowcountrylittles_inc/">@lowcountrylittles_inc</a></div>]]></content:encoded>
      <itunes:duration>3674</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>85</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[baby, baby food, toddler, parenting, silicone]]></itunes:keywords>
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    <item>
      <title><![CDATA[Building a Million-Dollar Business Selling Bread Bags with Jenni McCarty // EP. 86]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 16 Feb 2026 06:42:39 -0600</pubDate>
      <description>After years of saving to pursue a simpler, more self-sufficient life, Jenni and her husband moved their family to a 16-acre plot of land in Alabama to more fully embrace living off the land. This is where Five Oaks Farm was born. Along the way, however, an autoimmune disease led Jenni on a sourdough journey. She began sewing beeswax-lined bread bags from fabrics she loved, and quietly grew this into a multi-million-dollar brand. In this episode, Jenni shares the unlikely path that led to her bread bag success, how she was able to change the stories of 50+ women, and why staying true to the story behind the product became her greatest competitive advantage. Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Jenni on Instagram: @fiveoaksfarmal</description>
      <content:encoded><![CDATA[<div>After years of saving to pursue a simpler, more self-sufficient life, Jenni and her husband moved their family to a 16-acre plot of land in Alabama to more fully embrace living off the land. This is where <a href="https://www.fiveoaksfarmal.com/">Five Oaks Farm</a> was born. Along the way, however, an autoimmune disease led Jenni on a sourdough journey. She began sewing beeswax-lined bread bags from fabrics she loved, and quietly grew this into a multi-million-dollar brand. In this episode, Jenni shares the unlikely path that led to her bread bag success, how she was able to change the stories of 50+ women, and why staying true to the story behind the product became her greatest competitive advantage. <br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0086-jenni-mccarty"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Jenni on Instagram: <a href="https://www.instagram.com/fiveoaksfarmal/">@fiveoaksfarmal</a></div>]]></content:encoded>
      <itunes:duration>3876</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>86</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[sourdough, bread, stay at home mom]]></itunes:keywords>
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    <item>
      <title><![CDATA[From the Basement to Billions with Convergint Technologies Co-Founder Greg Lernihan // EP. 87]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Fri, 27 Feb 2026 05:42:42 -0600</pubDate>
      <description>In this episode, we sit down with Greg Lernihan to discover how he and his former colleague built from scratch the $3 billion tech giant Convergint Technologies. We learn about the successful 20-year careers they had previously, and why they chose to abandon the safety net of good job to build something from the ground up. From feelings of inadequacy, to hiring employees, to creating culture, to leaving a legacy, Greg spares no details. Whether you aspire to build something big, or you're in the middle of it, you won't want to skip this one!Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusiness</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with Greg Lernihan to discover how he and his former colleague built from scratch the $3 billion tech giant <a href="https://www.convergint.com/">Convergint Technologies</a>. We learn about the successful 20-year careers they had previously, and why they chose to abandon the safety net of good job to build something from the ground up. From feelings of inadequacy, to hiring employees, to creating culture, to leaving a legacy, Greg spares no details. Whether you aspire to build something big, or you're in the middle of it, you won't want to skip this one!<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0087-greg-lernihan">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/"><span style="background-color: highlight;">@witnessbusiness</span></a></div>]]></content:encoded>
      <itunes:duration>4247</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>87</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[tech, technology, security]]></itunes:keywords>
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    <item>
      <title><![CDATA[Creating the "Uber for Lawn Care" and Growing to 300K Users with GreenPal Founder Bryan Clayton // EP. 88]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Mon, 09 Mar 2026 04:00:00 -0500</pubDate>
      <description>In this episode, we sit down with Bryan Clayton, an entrepreneur who built and exited an 8-figure lawn care company before launching GreenPal, a marketplace app that is essentially "Uber for lawn care". Bryan shares the real founder story behind building a service business, scaling a local lawn care company, navigating a successful business exit, and then starting over to build a tech startup. marketplace that now connects 300,000+ homeowners to lawn care professionals. If you're interested in entrepreneurship, small business ideas, startups, side hustles, or scaling a service-based business, this episode breaks down the practical steps Bryan took to transform a simple lawn mowing business into a major entrepreneurial success.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Bryan on Instagram: @bryanmclayton</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with Bryan Clayton, an entrepreneur who built and exited an 8-figure lawn care company before launching <a href="https://www.yourgreenpal.com/"><span style="background-color: highlight;">GreenPal</span></a>, a marketplace app that is essentially "Uber for lawn care". Bryan shares the real founder story behind building a service business, scaling a local lawn care company, navigating a successful business exit, and then starting over to build a tech startup. marketplace that now connects 300,000+ homeowners to lawn care professionals. If you're interested in entrepreneurship, small business ideas, startups, side hustles, or scaling a service-based business, this episode breaks down the practical steps Bryan took to transform a simple lawn mowing business into a major entrepreneurial success.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0088-bryan-clayton">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Bryan on Instagram: <a href="https://www.instagram.com/bryanmclayton/">@bryanmclayton</a></div>]]></content:encoded>
      <itunes:duration>3146</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>88</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[lawn care, mowing, landscaping, tech, app, tech startup]]></itunes:keywords>
    </item>
    <item>
      <title><![CDATA[The "Beer Bath" Business You've Never Heard Of with Oakwell Beer Spa Founders Jessica and Damien Zouaoui // EP. 89]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Fri, 27 Mar 2026 04:00:00 -0500</pubDate>
      <description>In this episode, we sit down with the couple behind a one-of-a-kind beer bath business you've probably never heard of. Until now. After quitting their jobs, Jessica and Damien spent 14 months traveling the world in search of a business idea, eventually discovering beer spas in Poland. They went on to study similar experiences across different countries and blending the best elements into their own concept, Oakwell Beer Spa. From navigating the challenges of launching in Denver (including pitching the city for funding) to building a unique customer experience and now stepping into franchising, this is a wild, insightful story about betting on an unconventional idea and making it work. Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Oakwell on Instagram: @oakwellbeerspa</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with the couple behind a one-of-a-kind beer bath business you've probably never heard of. Until now. After quitting their jobs, Jessica and Damien spent 14 months traveling the world in search of a business idea, eventually discovering beer spas in Poland. They went on to study similar experiences across different countries and blending the best elements into their own concept, <a href="https://www.instagram.com/oakwellbeerspa/"><span style="text-decoration: underline;">Oakwell Beer Spa</span></a>. From navigating the challenges of launching in Denver (including pitching the city for funding) to building a unique customer experience and now stepping into franchising, this is a wild, insightful story about betting on an unconventional idea and making it work. <br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0089-oakwell">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/"><span style="text-decoration: underline;">@witnessbusiness</span></a><br>Follow Oakwell on Instagram: <a href="https://www.instagram.com/oakwellbeerspa/"><span style="text-decoration: underline;">@oakwellbeerspa</span></a></div>]]></content:encoded>
      <itunes:duration>4526</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>89</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[beer, beer spa, beer bath, spa]]></itunes:keywords>
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    <item>
      <title><![CDATA[Buying Into a Booming Coffee Franchise with Abbie Diamantopoulos // EP. 90]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Thu, 09 Apr 2026 04:00:00 -0500</pubDate>
      <description>Which would you choose... starting a business from scratch, or buying into a proven franchise?In this episode, Abbie shares the story behind why she and her husband chose franchising with Scooter's Coffee, and how that decisions shaped their path into entrepreneurship. From the personal "why", to the to the financial realities, to hiring employees, we unpack what it actually looks like to step into business ownership through a franchise.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Scooters on Instagram: @scooterscoffee.downersgrove.il</description>
      <content:encoded><![CDATA[<div>Which would you choose... starting a business from scratch, or buying into a proven franchise?<br><br>In this episode, Abbie shares the story behind why she and her husband chose franchising with Scooter's Coffee, and how that decisions shaped their path into entrepreneurship. From the personal "why", to the to the financial realities, to hiring employees, we unpack what it actually looks like to step into business ownership through a franchise.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0090-abbie-diamantopoulos">Show Notes</a>!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/"><span style="background-color: highlight;">@witnessbusiness</span></a><br>Follow Scooters on Instagram: <a href="https://www.instagram.com/scooterscoffee.downersgrove.il/">@scooterscoffee.downersgrove.il</a></div>]]></content:encoded>
      <itunes:duration>4067</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>90</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[coffee, franchise, franchising]]></itunes:keywords>
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    <item>
      <title><![CDATA[How "Let Me Just Try" Led to Multiple 7-Figure Businesses with Josh Sprague // EP. 91]]></title>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Tue, 28 Apr 2026 04:00:00 -0500</pubDate>
      <description>In this episode, we sit down with Josh Sprague, founder of Orange Mud and Seven Clay, and we unpack how his mindset turned his own frustrations into 7-figure businesses. When you can’t find a hydration pack that works for you, just try to build one and see what happens. Or when you can’t find a custom embroidery company to do what you ask, just buy the machine and try to do it yourself. Josh gives us a masterclass in execution, resourcefulness, and why taking imperfect action can be your biggest competitive advantage.If you’ve ever had a business idea but overthought your way out of starting, this episode will challenge you to stop waiting around and just try.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusinessFollow Josh on Instagram: @jcsprag</description>
      <content:encoded><![CDATA[<div>In this episode, we sit down with Josh Sprague, founder of Orange Mud and Seven Clay, and we unpack how his mindset turned his own frustrations into 7-figure businesses. When you can’t find a hydration pack that works for you, just try to build one and see what happens. Or when you can’t find a custom embroidery company to do what you ask, just buy the machine and try to do it yourself. Josh gives us a masterclass in execution, resourcefulness, and why taking imperfect action can be your biggest competitive advantage.</div><div><br>If you’ve ever had a business idea but overthought your way out of starting, this episode will challenge you to stop waiting around and just try.<br><br>Be sure to check out the Show Notes!<br><br>Follow us on Instagram: <a href="https://www.instagram.com/witnessbusiness/">@witnessbusiness</a><br>Follow Josh on Instagram: <a href="https://www.instagram.com/jcsprag/"><span style="background-color: highlight;">@jcsprag</span></a></div>]]></content:encoded>
      <itunes:duration>3781</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>91</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[hydration pack, ultra runner, marathon, embroidery]]></itunes:keywords>
    </item>
    <item>
      <title><![CDATA[How an Ex-NFL Player Is Building a $10M Business Writing Handwritten Letters with Simply Noted Founder and CEO Rick Elmore // EP. 92]]></title>
      <enclosure url="https://app.fusebox.fm/data/show/Zwg0EPLDzq/episode/92/audio.mp3" type="audio/mpeg" length="100440316"/>
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      <link>http://www.witnessbusiness.com</link>
      <pubDate>Tue, 19 May 2026 04:00:00 -0500</pubDate>
      <description>In this episode, we chat with entrepreneur and former NFL player Rick Elmore, founder of Simply Noted, to talk about how he went from pro football to medical sales to building a multi-million-dollar startup powered by robotifcs and handwritten marketing. Rick shares how a simple business idea turned into an innovative tech company, the challenges of entrepreneurship, validating a startup idea, hiring to scale a business, and why handwritten notes still outperform digital marketing in today's AI-driven world.Be sure to check out the Show Notes!Follow us on Instagram: @witnessbusiness</description>
      <content:encoded><![CDATA[<div>In this episode, we chat with entrepreneur and former NFL player Rick Elmore, founder of <a href="https://simplynoted.com/">Simply Noted</a>, to talk about how he went from pro football to medical sales to building a multi-million-dollar startup powered by robotifcs and handwritten marketing. Rick shares how a simple business idea turned into an innovative tech company, the challenges of entrepreneurship, validating a startup idea, hiring to scale a business, and why handwritten notes still outperform digital marketing in today's AI-driven world.<br><br>Be sure to check out the <a href="https://www.witnessbusiness.com/podcast/episode-0092-rick-elmore"><span style="background-color: highlight;">Show Notes</span></a>!<br><br>Follow us on Instagram: <a href="http://www.instagram.com/witnessbusiness">@witnessbusiness</a></div>]]></content:encoded>
      <itunes:duration>4185</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/Zwg0EPLDzq/artwork/ecc00e1e-e591-11ee-b741-16a2cd1ac1f8.jpg"/>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episode>92</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[robotics, technology, marketing]]></itunes:keywords>
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