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    <title><![CDATA[The Obvious Choice]]></title>
    <description><![CDATA[<div>A podcast for consultants, coaches and other business owners who want to position themselves as the obvious choice for their clients. Advice and insights from experts on how to achieve visibility, authority and positioning in your market.&nbsp;</div>]]></description>
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    <link>https://taleist.agency</link>
    <copyright><![CDATA[Taleist Agency]]></copyright>
    <itunes:author><![CDATA[Steven Lewis]]></itunes:author>
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      <itunes:name><![CDATA[Steven Lewis]]></itunes:name>
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      <title><![CDATA[How to convince your sceptics]]></title>
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      <pubDate>Mon, 08 Jul 2024 10:32:55 +1000</pubDate>
      <description>Laurie from Omaha asks how she can convince sceptics to become music teachers who follow the method she teaches.</description>
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      <title><![CDATA[Why, Reader, why, why, why, why?]]></title>
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      <pubDate>Tue, 09 Jul 2024 09:25:30 +1000</pubDate>
      <description>Newsletter takeover week continues. Today, Rebecca asks how to find out what her clients really, really want.</description>
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      <title><![CDATA[What if this email sucks?]]></title>
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      <pubDate>Wed, 10 Jul 2024 09:53:34 +1000</pubDate>
      <description>Advice to a newsletter subscriber about raising the engagement rate for their email marketing.</description>
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      <itunes:duration>233</itunes:duration>
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      <title><![CDATA[The Dragons’ question: vanity or sanity?]]></title>
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      <pubDate>Thu, 11 Jul 2024 10:17:35 +1000</pubDate>
      <description>A reader asks, Why is my website traffic high but my conversion rate low?Get your copy of the email newsletter from taleist.agency/newsletter.</description>
      <content:encoded><![CDATA[<div>A reader asks, Why is my website traffic high but my conversion rate low?<br><br>Get your copy of the email newsletter from <a href="https://taleist.agency/newsletter/">taleist.agency/newsletter</a>.</div>]]></content:encoded>
      <itunes:duration>245</itunes:duration>
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      <title><![CDATA[Aliens, AI and you]]></title>
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      <pubDate>Fri, 12 Jul 2024 09:26:12 +1000</pubDate>
      <description>Personality-driven content has never been more important than it is now we're being swept into a fast-moving river of AI-generated shite.Get your copy of Taleist's email newsletter at https://taleist.agency/newsletter.Yamini Naidu's book X Factor: Unleash Your Presenting Superpower is at https://yamininaidu.com.au/product/x-factor-unleash-your-presenting-superpower/</description>
      <content:encoded><![CDATA[<div>Personality-driven content has never been more important than it is now we're being swept into a fast-moving river of AI-generated shite.<br><br>Get your copy of Taleist's email newsletter at https://taleist.agency/newsletter.<br><br>Yamini Naidu's book X Factor: Unleash Your Presenting Superpower is at https://yamininaidu.com.au/product/x-factor-unleash-your-presenting-superpower/</div>]]></content:encoded>
      <itunes:duration>259</itunes:duration>
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      <title><![CDATA[Your clients might not be who they think]]></title>
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      <pubDate>Mon, 15 Jul 2024 11:44:40 +1000</pubDate>
      <description>What your clients tell you they want (and who they are) might not be true. Why?Get your email newsletter from https://taleist.agency/newsletter/New York Times 100 best books of the 21st century: https://www.nytimes.com/interactive/2024/books/best-books-21st-century.html</description>
      <content:encoded><![CDATA[<div>What your clients tell you they want (and who they are) might not be true. Why?<br><br>Get your email newsletter from https://taleist.agency/newsletter/<br><br>New York Times 100 best books of the 21st century: https://www.nytimes.com/interactive/2024/books/best-books-21st-century.html</div>]]></content:encoded>
      <itunes:duration>271</itunes:duration>
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      <title><![CDATA[Revealed: Your most valuable teacher]]></title>
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      <pubDate>Tue, 16 Jul 2024 17:36:47 +1000</pubDate>
      <description>The easiest way to test marketing theories in the real world (and why Simon Sinek is a charlatan).Get your copy of the Taleist newsletter direct to your inbox at https://taleist.agency/newsletterChatGPT Mastery is at https://taleist.agency/chatgpt-course/More about The Road to Hell, Nick Asbury’s book about Simon Sinek here: https://www.linkedin.com/posts/stevenlewissydney_theroadtohell-purpose-brandpurpose-activity-7218488959616659456-UkCX/</description>
      <content:encoded><![CDATA[<div>The easiest way to test marketing theories in the real world (and why Simon Sinek is a charlatan).<br><br>Get your copy of the Taleist newsletter direct to your inbox at https://taleist.agency/newsletter<br><br>ChatGPT Mastery is at https://taleist.agency/chatgpt-course/<br><br>More about The Road to Hell, Nick Asbury’s book about Simon Sinek here: https://www.linkedin.com/posts/stevenlewissydney_theroadtohell-purpose-brandpurpose-activity-7218488959616659456-UkCX/</div>]]></content:encoded>
      <itunes:duration>295</itunes:duration>
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      <title><![CDATA[This guy is being conned. Are you?]]></title>
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      <pubDate>Tue, 23 Jul 2024 16:29:18 +1000</pubDate>
      <description>Get your copy of the Taleist newsletter directly to your inbox from https://taleist.agency/newsletter</description>
      <content:encoded><![CDATA[<div>Get your copy of the Taleist newsletter directly to your inbox from https://taleist.agency/newsletter</div>]]></content:encoded>
      <itunes:duration>276</itunes:duration>
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      <title><![CDATA[Ever felt like this?]]></title>
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      <pubDate>Tue, 23 Jul 2024 16:32:05 +1000</pubDate>
      <description>When you can't give a genuine and convincing answer to the question "Why you?" your clients will opt for someone who can or they'll make you compete on price.YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get your copy of the Taleist newsletter directly to your inbox from https://taleist.agency/newsletterGoodSAM app: https://www.goodsamapp.org/</description>
      <content:encoded><![CDATA[<div>When you can't give a genuine and convincing answer to the question "Why you?" your clients will opt for someone who can or they'll make you compete on price.<br><br>YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/<br><br>Get your copy of the Taleist newsletter directly to your inbox from https://taleist.agency/newsletter<br><br>GoodSAM app: https://www.goodsamapp.org/</div>]]></content:encoded>
      <itunes:duration>403</itunes:duration>
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      <title><![CDATA[Your USP might not be what you think]]></title>
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      <pubDate>Wed, 24 Jul 2024 11:30:10 +1000</pubDate>
      <description>YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/<br><br>Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>366</itunes:duration>
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      <title><![CDATA[Who earns more?]]></title>
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      <pubDate>Thu, 25 Jul 2024 15:28:03 +1000</pubDate>
      <description>An illustration of the importance of having a killer answer to the question “What do you do?” if you want to sign up more clients and haggle less about price.YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>An illustration of the importance of having a killer answer to the question “What do you do?” if you want to sign up more clients and haggle less about price.<br><br>YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/<br><br>Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>346</itunes:duration>
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      <title><![CDATA[The secret to setting your own price]]></title>
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      <pubDate>Fri, 26 Jul 2024 12:57:51 +1000</pubDate>
      <description>What is the secret to standing out as a category of one so you can set your own price? Napoleon Hill had the answer.YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>What is the secret to standing out as a category of one so you can set your own price? Napoleon Hill had the answer.<br><br>YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/<br><br>Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>243</itunes:duration>
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      <title><![CDATA[Why bother competing when you don't have to?]]></title>
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      <pubDate>Mon, 29 Jul 2024 10:26:56 +1000</pubDate>
      <description>20 per cent of buying decisions (B2C AND B2B) aren’t made on price, but 80 per cent of business owners act as if they are. What should you do to make value, not price, the central consideration for your potential clients?YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter directly to your inbox from https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>20 per cent of buying decisions (B2C AND B2B) aren’t made on price, but 80 per cent of business owners act as if they are. What should you do to make value, not price, the central consideration for your potential clients?<br><br>YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/<br><br>Get the Taleist newsletter directly to your inbox from https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>325</itunes:duration>
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      <title><![CDATA[Are you the worst kind of client?]]></title>
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      <pubDate>Tue, 30 Jul 2024 09:29:48 +1000</pubDate>
      <description>If you’re an expert, there’s a good chance that you’re marketing yourself this way, and that will explain why your marketing isn’t getting the traction that it should.YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>If you’re an expert, there’s a good chance that you’re marketing yourself this way, and that will explain why your marketing isn’t getting the traction that it should.<br><br>YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/<br><br>Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>316</itunes:duration>
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      <title><![CDATA[What I’ve learned working with experts like you]]></title>
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      <pubDate>Wed, 31 Jul 2024 10:35:25 +1000</pubDate>
      <description>Legacy is on the minds of many experts, as Vincent found out when he emailed me.YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Legacy is on the minds of many experts, as Vincent found out when he emailed me.<br><br>YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/<br><br>Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>357</itunes:duration>
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      <title><![CDATA[The competitor you forgot]]></title>
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      <pubDate>Thu, 01 Aug 2024 13:24:38 +1000</pubDate>
      <description>Every business has competitors who aren’t obvious but who are affecting your conversion rate. Have you factored your “forgotten” competitor into your marketing?YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Every business has competitors who aren’t obvious but who are affecting your conversion rate. Have you factored your “forgotten” competitor into your marketing?<br><br>YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/<br><br>Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/</div>]]></content:encoded>
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      <pubDate>Wed, 07 Aug 2024 10:30:00 +1000</pubDate>
      <description>How we uncovered the winning formula when copywriting the website of a digital marketing agency.&amp;nbsp;&amp;nbsp;YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/Case study for copywriting the digital marketing agency’s website: https://taleist.agency/website-copywriting-example/digital-agency/</description>
      <content:encoded><![CDATA[<div>How we uncovered the winning formula when copywriting the website of a digital marketing agency.&nbsp;<br><br>&nbsp;<br>YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/<br><br>Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/<br><br>Case study for copywriting the digital marketing agency’s website: https://taleist.agency/website-copywriting-example/digital-agency/</div>]]></content:encoded>
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      <title><![CDATA[America runs out of therapists?]]></title>
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      <pubDate>Thu, 08 Aug 2024 08:32:10 +1000</pubDate>
      <description>Why are America’s therapists choosing to become leadership coaches instead? And what could this teach you about your positioning?YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/New York Times Magazine article: https://www.nytimes.com/2024/08/06/magazine/tech-coach-therapists.html</description>
      <content:encoded><![CDATA[<div>Why are America’s therapists choosing to become leadership coaches instead? And what could this teach you about your positioning?<br><br>YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/<br><br>Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/<br><br>New York Times Magazine article: https://www.nytimes.com/2024/08/06/magazine/tech-coach-therapists.html</div>]]></content:encoded>
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      <title><![CDATA[Pork bellies and you]]></title>
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      <pubDate>Fri, 09 Aug 2024 08:57:00 +1000</pubDate>
      <description>Pork bellies are a commodity. You’re not. And if you’re sick of clients treating you like you should be charging the same as the next person because you’re (supposedly) all the same, here’s what you should do.YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Pork bellies are a commodity. You’re not. And if you’re sick of clients treating you like you should be charging the same as the next person because you’re (supposedly) all the same, here’s what you should do.<br><br>YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: <a href="https://value.taleist.agency/yes-you/">https://value.taleist.agency/yes-you/</a><br><br>Get the Taleist newsletter direct to your inbox from <a href="https://taleist.agency/newsletter/"><span style="background-color: highlight;">https://taleist.agency/newsletter/</span></a></div>]]></content:encoded>
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      <title><![CDATA[MANifest. You?]]></title>
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      <pubDate>Mon, 12 Aug 2024 10:30:00 +1000</pubDate>
      <description>The foundation of manifesting success is convincing your subconscious that you deserve what you’re asking for.YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/Manifest: https://www.amazon.com.au/Manifest-Steps-Living-Your-Best/dp/0241539595/</description>
      <content:encoded><![CDATA[<div>The foundation of manifesting success is convincing your subconscious that you deserve what you’re asking for.<br><br>YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://value.taleist.agency/yes-you/<br><br>Get the Taleist newsletter direct to your inbox from https://taleist.agency/newsletter/<br><br>Manifest: https://www.amazon.com.au/Manifest-Steps-Living-Your-Best/dp/0241539595/</div>]]></content:encoded>
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      <title><![CDATA[Her dad wanted her to fail and he was right]]></title>
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      <description>Spanx founder Sara Blakely’s father wanted Blakely and her brother to fail. And he was right to want that for them. Why?​YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging​: https://value.taleist.agency/yes-you/&amp;nbsp;ChatGPT Mastery: https://taleist.agency/chatgpt-course/Newsletter Magic: https://taleist.agency/newsletter-magic/Get your copy of the Taleist newsletter directly to your inbox from: https://taleist.agency/newsletterThe Power of Moments: https://heathbrothers.com/the-power-of-moments/</description>
      <content:encoded><![CDATA[<div>Spanx founder Sara Blakely’s father wanted Blakely and her brother to fail. And he was right to want that for them. Why?<br><br>​YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging​: https://value.taleist.agency/yes-you/&nbsp;<br><br>ChatGPT Mastery: https://taleist.agency/chatgpt-course/<br><br>Newsletter Magic: https://taleist.agency/newsletter-magic/<br><br>Get your copy of the Taleist newsletter directly to your inbox from: https://taleist.agency/newsletter<br><br>The Power of Moments: https://heathbrothers.com/the-power-of-moments/</div>]]></content:encoded>
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      <title><![CDATA[You'll love your second brain]]></title>
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      <pubDate>Wed, 14 Aug 2024 10:02:51 +1000</pubDate>
      <description>You’re an ideas person with many balls in the air, so how do you keep those ideas arranged so that you never lose one and you’re always getting maximum value by treating what you create as an asset?Taleist Newsletter: http://taleist.agency/newsletterNotion for Marketing Interest: https://taleist.agency/notion-for-marketing-interest/Messy: How To be Creative and Resilient in a Tidy-Minded World: https://timharford.com/books/messy/The Obvious Choice: https://www.obvious-choice.com/homeBuilding a Second Brain: https://www.buildingasecondbrain.com/</description>
      <content:encoded><![CDATA[<div>You’re an ideas person with many balls in the air, so how do you keep those ideas arranged so that you never lose one and you’re always getting maximum value by treating what you create as an asset?<br><br>Taleist Newsletter: http://taleist.agency/newsletter<br><br>Notion for Marketing Interest: https://taleist.agency/notion-for-marketing-interest/<br><br>Messy: How To be Creative and Resilient in a Tidy-Minded World: https://timharford.com/books/messy/<br><br>The Obvious Choice: https://www.obvious-choice.com/home<br><br>Building a Second Brain: https://www.buildingasecondbrain.com/</div>]]></content:encoded>
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      <title><![CDATA[Why you need salty marketing]]></title>
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      <pubDate>Thu, 15 Aug 2024 07:59:15 +1000</pubDate>
      <description>You’ve been told a lie about your potential clients and it’s hurting your marketing and sales. What’s the lie? Well, let me tell you…ChatGPT Mastery: https://taleist.agency/chatgpt-course/Get your copy of the Taleist newsletter: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>You’ve been told a lie about your potential clients and it’s hurting your marketing and sales. What’s the lie? Well, let me tell you…<br><br>ChatGPT Mastery: https://taleist.agency/chatgpt-course/<br><br>Get your copy of the Taleist newsletter: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>273</itunes:duration>
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      <title><![CDATA[The secret to making your price seem reasonable]]></title>
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      <pubDate>Fri, 16 Aug 2024 11:28:32 +1000</pubDate>
      <description>There’s a proven secret to making your price seem reasonable, and it’s effortless to implement.&amp;nbsp;Get your copy of the Taleist newsletter hot to your inbox: https://taleist.agency/newsletter/Email us your favourite expressions: writers@taleist.agency</description>
      <content:encoded><![CDATA[<div>There’s a proven secret to making your price seem reasonable, and it’s effortless to implement.&nbsp;<br><br>Get your copy of the Taleist newsletter hot to your inbox: https://taleist.agency/newsletter/<br><br>Email us your favourite expressions: writers@taleist.agency</div>]]></content:encoded>
      <itunes:duration>213</itunes:duration>
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      <title><![CDATA[No one (else) was supposed to see this photograph]]></title>
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      <pubDate>Mon, 19 Aug 2024 13:40:06 +1000</pubDate>
      <description>You don’t unlock sales by knowing the demographics of your ideal clients. Why not?ChatGPT Mastery: https://taleist.agency/chatgpt-course/Sign up now to get your copy of the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>You don’t unlock sales by knowing the demographics of your ideal clients. Why not?<br><br>ChatGPT Mastery: https://taleist.agency/chatgpt-course/<br><br>Sign up now to get your copy of the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>399</itunes:duration>
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      <title><![CDATA[Who calls bollocks for you?]]></title>
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      <pubDate>Tue, 20 Aug 2024 08:40:09 +1000</pubDate>
      <description>Every business needs someone who’ll call “bollocks” when an idea isn’t good enough.ChatGPT Mastery: https://taleist.agency/chatgpt-course/Sign up now to get this newsletter hot to your inbox: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Every business needs someone who’ll call “bollocks” when an idea isn’t good enough.<br><br>ChatGPT Mastery: https://taleist.agency/chatgpt-course/<br><br>Sign up now to get this newsletter hot to your inbox: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>245</itunes:duration>
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      <title><![CDATA[This cop told me I'd burn in Hell]]></title>
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      <pubDate>Wed, 21 Aug 2024 13:11:00 +1000</pubDate>
      <description>You have a moral obligation to your clients, and you might not be fulfilling it. Here’s what that moral obligation is.ChatGPT Mastery: https://taleist.agency/chatgpt-course/Subscribe now to get the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>You have a moral obligation to your clients, and you might not be fulfilling it. Here’s what that moral obligation is.<br><br>ChatGPT Mastery: https://taleist.agency/chatgpt-course/<br><br>Subscribe now to get the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>398</itunes:duration>
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      <title><![CDATA[This salesman marked the world]]></title>
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      <pubDate>Thu, 22 Aug 2024 11:55:37 +1000</pubDate>
      <description>Let’s imagine you’re a car salesman with slowing sales because of traffic jams and rising accidents. You won’t believe what this salesman did and how it marked the world.ChatGPT Mastery: https://taleist.agency/chatgpt-course/Sign up now to get your copy of the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter</description>
      <content:encoded><![CDATA[<div>Let’s imagine you’re a car salesman with slowing sales because of traffic jams and rising accidents. You won’t believe what this salesman did and how it marked the world.<br><br>ChatGPT Mastery: https://taleist.agency/chatgpt-course/<br><br>Sign up now to get your copy of the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter</div>]]></content:encoded>
      <itunes:duration>249</itunes:duration>
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      <title><![CDATA[The internet is wasted on the young]]></title>
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      <pubDate>Mon, 26 Aug 2024 07:59:13 +1000</pubDate>
      <description>They might be the digital generation, but here’s why I think we appreciate the internet more.ChatGPT Mastery: https://taleist.agency/chatgpt-course/Get your copy of the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>They might be the digital generation, but here’s why I think we appreciate the internet more.<br><br>ChatGPT Mastery: https://taleist.agency/chatgpt-course/<br><br>Get your copy of the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>277</itunes:duration>
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      <title><![CDATA[My most valuable ChatGPT prompt]]></title>
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      <pubDate>Tue, 27 Aug 2024 09:15:46 +1000</pubDate>
      <description>Would you like ChatGPT to write in your tone of voice or your business’s tone of voice? This prompt elevates ChatGPT beyond bland.Get the prompt: https://taleist.agency/chatgpt-mini-course/Get the Taleist newsletter directly to your inbox so you don’t miss tips like this: https:taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Would you like ChatGPT to write in your tone of voice or your business’s tone of voice? This prompt elevates ChatGPT beyond bland.<br><br>Get the prompt: https://taleist.agency/chatgpt-mini-course/<br><br>Get the Taleist newsletter directly to your inbox so you don’t miss tips like this: https:taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>181</itunes:duration>
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      <title><![CDATA[Are you a social media mogul or algorithm slave?]]></title>
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      <pubDate>Thu, 29 Aug 2024 14:03:12 +1000</pubDate>
      <description>One social media channel beats them all, and you’re probably not using it enough. Maybe you're not even using it at all. You should be using it because on this channel you can be a social media mogul instead of an algorithm slave.Subscribe to our YouTube channel: https://www.youtube.com/@TaleistAuTV?sub_confirmation=1Sign up to get this newsletter straight to your inbox: https://taleist.agency/newsletter.</description>
      <content:encoded><![CDATA[<div>One social media channel beats them all, and you’re probably not using it enough. Maybe you're not even using it at all. You should be using it because on this channel you can be a social media mogul instead of an algorithm slave.<br><br>Subscribe to our YouTube channel: https://www.youtube.com/@TaleistAuTV?sub_confirmation=1<br><br>Sign up to get this newsletter straight to your inbox: https://taleist.agency/newsletter.</div>]]></content:encoded>
      <itunes:duration>320</itunes:duration>
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      <title><![CDATA[Cupboard love and eggs]]></title>
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      <pubDate>Mon, 02 Sep 2024 09:57:02 +1000</pubDate>
      <description>We can all learn plenty from egg marketing. Here’s why…Get your copy of the Taleist newsletter directly from https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>We can all learn plenty from egg marketing. Here’s why…<br><br>Get your copy of the Taleist newsletter directly from https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>191</itunes:duration>
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      <itunes:episode>32</itunes:episode>
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      <title><![CDATA[Seven minutes in heaven with me... and Tom]]></title>
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      <pubDate>Tue, 03 Sep 2024 10:24:35 +1000</pubDate>
      <description>What are the dangers of risque email newsletter subject lines for author and reader?Tom Poland seven-minute podcast: https://youtu.be/cD9wpjRW78Q?si=4AEeXiuN2kxT7ffCChatGPT Mastery: https://taleist.agency/chatgpt-course/Newsletter Magic: https://taleist.agency/newsletter-magic/Subscribe now to get the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>What are the dangers of risque email newsletter subject lines for author and reader?<br><br>Tom Poland seven-minute podcast: https://youtu.be/cD9wpjRW78Q?si=4AEeXiuN2kxT7ffC<br><br>ChatGPT Mastery: https://taleist.agency/chatgpt-course/<br><br>Newsletter Magic: https://taleist.agency/newsletter-magic/<br><br>Subscribe now to get the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>120</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>33</itunes:episode>
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      <title><![CDATA[$300 in prizes up for grabs]]></title>
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      <pubDate>Wed, 04 Sep 2024 10:30:00 +1000</pubDate>
      <description>If you’re going to the trouble of producing marketing and paying to distribute it, you should take the time to SAY SOMETHING. This is an example of what happens when you don’t.See the flyer for yourself: https://taleist.agency/spot-the-difference/Sign up for your very own copy of the Taleist newsletter direct to your inbox: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>If you’re going to the trouble of producing marketing and paying to distribute it, you should take the time to SAY SOMETHING. This is an example of what happens when you don’t.<br><br>See the flyer for yourself: https://taleist.agency/spot-the-difference/<br><br>Sign up for your very own copy of the Taleist newsletter direct to your inbox: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>185</itunes:duration>
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      <itunes:episode>34</itunes:episode>
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      <title><![CDATA[How to think like Picasso]]></title>
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      <pubDate>Thu, 05 Sep 2024 16:39:21 +1000</pubDate>
      <description>Picasso knew a thing or two about marketing, and you can steal this tip from him via novelist Trent Dalton.Tiny Habits by BJ Fogg — https://www.amazon.com.au/Tiny-Habits-Changes-Change-Everything/dp/0753553244/Personal Kanban by Jim Benson — https://www.amazon.com.au/Personal-Kanban-Mapping-Work-Navigating-ebook/dp/B004R1Q642/Newsletter Magic: https://taleist.agency/newsletter-magic/Book a one-hour consultation: https://tidycal.com/taleist/60-min-consultGet your copy of the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Picasso knew a thing or two about marketing, and you can steal this tip from him via novelist Trent Dalton.<br><br>Tiny Habits by BJ Fogg — https://www.amazon.com.au/Tiny-Habits-Changes-Change-Everything/dp/0753553244/<br><br>Personal Kanban by Jim Benson — https://www.amazon.com.au/Personal-Kanban-Mapping-Work-Navigating-ebook/dp/B004R1Q642/<br><br>Newsletter Magic: https://taleist.agency/newsletter-magic/<br><br>Book a one-hour consultation: https://tidycal.com/taleist/60-min-consult<br><br>Get your copy of the Taleist newsletter directly to your inbox: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>317</itunes:duration>
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      <itunes:episode>35</itunes:episode>
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      <title><![CDATA[It's time to run with the right crowd]]></title>
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      <pubDate>Fri, 06 Sep 2024 10:30:00 +1000</pubDate>
      <description>Making a point of surrounding yourself with the right people and source material can make a profound difference. That includes reading success literature.Join The Obvious Choice: https://www.obvious-choice.com/Get the Taleist newsletter directly to your inbox from https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Making a point of surrounding yourself with the right people and source material can make a profound difference. That includes reading success literature.<br><br>Join The Obvious Choice: https://www.obvious-choice.com/<br><br>Get the Taleist newsletter directly to your inbox from https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>189</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>36</itunes:episode>
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      <itunes:keywords><![CDATA[]]></itunes:keywords>
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    <item>
      <title><![CDATA[Breaking Free workshop]]></title>
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      <pubDate>Mon, 09 Sep 2024 09:46:06 +1000</pubDate>
      <description>Are you a “corporate refugee”? Left corporate life to start your own business? Or want to leave corporate life to start your own business?&amp;nbsp;If you are, this free workshop is for you.Breaking Free workshop: https://tidycal.com/taleist/breaking-free-workshopDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Are you a “corporate refugee”? Left corporate life to start your own business? Or want to leave corporate life to start your own business?&nbsp;<br><br>If you are, this free workshop is for you.<br><br>Breaking Free workshop: https://tidycal.com/taleist/breaking-free-workshop<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>290</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>37</itunes:episode>
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      <title><![CDATA[How to turn negative reviews into positives]]></title>
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      <pubDate>Tue, 10 Sep 2024 12:04:35 +1000</pubDate>
      <description>A fantastic example of a company turning its negative reviews into positives.See the ad here: https://taleist.agency/hopr/Book the free workshop here: https://tidycal.com/taleist/breaking-free-workshopDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>A fantastic example of a company turning its negative reviews into positives.<br><br>See the ad here: https://taleist.agency/hopr/<br><br>Book the free workshop here: https://tidycal.com/taleist/breaking-free-workshop<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>167</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>38</itunes:episode>
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      <title><![CDATA[From Hello to Hooked: Write Your Welcome Emails in 55 Minutes]]></title>
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      <pubDate>Thu, 12 Sep 2024 14:02:24 +1000</pubDate>
      <description>A great welcome sequence sets your email newsletter up to be mutually profitable — with long-term, high-converting subscribers. Taleist is running a fast-paced, hands-on workshop on writing an email newsletter welcome sequence for just $39.From Hello to Hooked: https://value.taleist.agency/hello-to-hooked/Get your copy of the Taleist newsletter directly to your inbox from https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>A great welcome sequence sets your email newsletter up to be mutually profitable — with long-term, high-converting subscribers. Taleist is running a fast-paced, hands-on workshop on writing an email newsletter welcome sequence for just $39.<br><br>From Hello to Hooked: https://value.taleist.agency/hello-to-hooked/<br><br>Get your copy of the Taleist newsletter directly to your inbox from https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>254</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>39</itunes:episode>
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      <title><![CDATA[Smutty?]]></title>
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      <pubDate>Fri, 13 Sep 2024 13:42:57 +1000</pubDate>
      <description>This edition of the newsletter is hard to describe, but it’s about plain English, persuasion and perfection. Oh, and email newsletter welcome sequences. Speaking of welcome series:From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>This edition of the newsletter is hard to describe, but it’s about plain English, persuasion and perfection. Oh, and email newsletter welcome sequences. Speaking of welcome series:<br><br>From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>288</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>40</itunes:episode>
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      <itunes:keywords><![CDATA[]]></itunes:keywords>
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    <item>
      <title><![CDATA[How to find out what you truly want]]></title>
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      <pubDate>Mon, 16 Sep 2024 12:05:34 +1000</pubDate>
      <description>This neat purchase from a stationery store led to more than one profound observation about achieving more.Breaking Free workshop: https://tidycal.com/taleist/breaking-free-workshopDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>This neat purchase from a stationery store led to more than one profound observation about achieving more.<br><br>Breaking Free workshop: https://tidycal.com/taleist/breaking-free-workshop<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>372</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>41</itunes:episode>
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      <itunes:keywords><![CDATA[]]></itunes:keywords>
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      <title><![CDATA[The human-scale secret to getting more business]]></title>
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      <pubDate>Wed, 18 Sep 2024 11:57:07 +1000</pubDate>
      <description>You can get away with this when it comes to employees, even though it's not nice, but you can't get away with it when you want people to become clients.From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don't miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>You can get away with this when it comes to employees, even though it's not nice, but you can't get away with it when you want people to become clients.<br><br>From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/<br><br>Don't miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>182</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>42</itunes:episode>
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      <itunes:keywords><![CDATA[]]></itunes:keywords>
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      <title><![CDATA[Why my mum fell in love with my best friend]]></title>
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      <pubDate>Thu, 19 Sep 2024 11:19:45 +1000</pubDate>
      <description>Your email welcome sequence lays the foundation for your relationship with your subscriber. Will that relationship be long and profitable or a wasted opportunity? The Olivier is the email you need to maximise your chances of a long and profitable relationship.From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Your email welcome sequence lays the foundation for your relationship with your subscriber. Will that relationship be long and profitable or a wasted opportunity? The Olivier is the email you need to maximise your chances of a long and profitable relationship.<br><br>From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>256</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>43</itunes:episode>
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      <itunes:keywords><![CDATA[]]></itunes:keywords>
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      <title><![CDATA[Friday funny]]></title>
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      <pubDate>Fri, 20 Sep 2024 09:26:35 +1000</pubDate>
      <description>In 2015, Dissolve made a risky and hilarious video taking the piss out of their potential customers. It’s a good laugh for a Friday, but also a serious point about the opportunities for you if you get your email newsletter right.Dissolve video: https://youtu.be/2YBtspm8j8M?si=-GGYV73GUeox8BAFFrom Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>In 2015, Dissolve made a risky and hilarious video taking the piss out of their potential customers. It’s a good laugh for a Friday, but also a serious point about the opportunities for you if you get your email newsletter right.<br><br>Dissolve video: https://youtu.be/2YBtspm8j8M?si=-GGYV73GUeox8BAF<br><br>From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>300</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>44</itunes:episode>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:keywords><![CDATA[]]></itunes:keywords>
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    <item>
      <title><![CDATA[The worst newsletter advice ever]]></title>
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      <pubDate>Mon, 23 Sep 2024 12:38:37 +1000</pubDate>
      <description>Take this guru’s advice about your email newsletter and watch your readers head for the unsubscribe link faster than Swifties hitting Ticketmaster for an Eras Tour date drop.From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Take this guru’s advice about your email newsletter and watch your readers head for the unsubscribe link faster than Swifties hitting Ticketmaster for an Eras Tour date drop.<br><br>From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>392</itunes:duration>
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      <title><![CDATA[Stone cold advice]]></title>
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      <pubDate>Tue, 24 Sep 2024 11:48:23 +1000</pubDate>
      <description>You definitely need a warm welcome sequence for your email newsletter, but there’s a dark secret you need to bear in mind, too.From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>You definitely need a warm welcome sequence for your email newsletter, but there’s a dark secret you need to bear in mind, too.<br><br>From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>200</itunes:duration>
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      <title><![CDATA[Is the email newsletter dead?]]></title>
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      <pubDate>Wed, 25 Sep 2024 10:52:02 +1000</pubDate>
      <description>Everything is “dead” if you read magazine headlines, so are email newsletters dead, too?Taleist newsletter on YouTube: https://www.youtube.com/playlist?list=PLkkJMepeKSjUrebKUYIrfYEYRWHbokfDmNewsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit, a small-group course for consultants, coaches and small business owners who want an email newsletter that's a marketing engine for growing their business: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Everything is “dead” if you read magazine headlines, so are email newsletters dead, too?<br><br>Taleist newsletter on YouTube: https://www.youtube.com/playlist?list=PLkkJMepeKSjUrebKUYIrfYEYRWHbokfDm<br><br>Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit, a small-group course for consultants, coaches and small business owners who want an email newsletter that's a marketing engine for growing their business: https://taleist.agency/newsletter-magic/<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>280</itunes:duration>
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      <title><![CDATA[Me and the Playboy bunnies]]></title>
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      <pubDate>Thu, 26 Sep 2024 10:56:16 +1000</pubDate>
      <description>A video surfaced today of me and a group of Playboy bunnies, and it has something to do with writing a personality-driven email newsletter.See the Playboy bunny clip I talk about: https://taleist.agency/banana-party/Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit, a small-group course for consultants, coaches and small business owners who want an email newsletter that's a marketing engine for growing their business: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>A video surfaced today of me and a group of Playboy bunnies, and it has something to do with writing a personality-driven email newsletter.<br><br>See the Playboy bunny clip I talk about: https://taleist.agency/banana-party/<br><br>Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit, a small-group course for consultants, coaches and small business owners who want an email newsletter that's a marketing engine for growing their business: https://taleist.agency/newsletter-magic/<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>415</itunes:duration>
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      <title><![CDATA[Does this work in business?]]></title>
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      <pubDate>Fri, 27 Sep 2024 12:16:46 +1000</pubDate>
      <description>There has never been a more valuable time to incorporate personality into your B2B email newsletters (and other marketing). In this video, I explain why your email marketing needs personality more than ever.Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit, a small-group course for consultants, coaches and small business owners who want an email newsletter that's a marketing engine for growing their business: https://taleist.agency/newsletter-magic/From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>There has never been a more valuable time to incorporate personality into your B2B email newsletters (and other marketing). In this video, I explain why your email marketing needs personality more than ever.<br><br>Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit, a small-group course for consultants, coaches and small business owners who want an email newsletter that's a marketing engine for growing their business: https://taleist.agency/newsletter-magic/<br><br>From Hello to Hooked: Write Your Welcome Emails in 55 Minutes: https://value.taleist.agency/hello-to-hooked/<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>523</itunes:duration>
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      <title><![CDATA[What your business needs more than leads]]></title>
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      <pubDate>Mon, 30 Sep 2024 10:30:00 +1000</pubDate>
      <description>First, what exactly is a lead? Second, how can you go one step better?Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>First, what exactly is a lead? Second, how can you go one step better?<br><br>Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>175</itunes:duration>
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      <itunes:episode>50</itunes:episode>
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      <title><![CDATA[Stealing from Frank Sinata]]></title>
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      <pubDate>Tue, 01 Oct 2024 10:30:00 +1000</pubDate>
      <description>What makes a course about email newsletters so good that anyone would take it twice?Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don't miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>What makes a course about email newsletters so good that anyone would take it twice?<br><br>Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/<br><br>Don't miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>293</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>51</itunes:episode>
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      <title><![CDATA[Beware your false idols]]></title>
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      <pubDate>Wed, 02 Oct 2024 10:30:00 +1000</pubDate>
      <description>Copying your competitors can be tempting but how do you know what to copy and how can you present something to the world that no one can copy?Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Copying your competitors can be tempting but how do you know what to copy and how can you present something to the world that no one can copy?<br><br>Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>328</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>52</itunes:episode>
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      <title><![CDATA[The funny way to nail your offers]]></title>
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      <pubDate>Thu, 03 Oct 2024 10:30:00 +1000</pubDate>
      <description>When it comes to nailing offers by using an email newsletter, you can learn a lot from stand-up comedians.Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>When it comes to nailing offers by using an email newsletter, you can learn a lot from stand-up comedians.<br><br>Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>204</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>53</itunes:episode>
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      <title><![CDATA[Best time of day to send email newsletters]]></title>
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      <pubDate>Fri, 04 Oct 2024 10:30:00 +1000</pubDate>
      <description>This is a quick (and perhaps surprising) answer to the frequently asked question of when you should send your email newsletter.Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>This is a quick (and perhaps surprising) answer to the frequently asked question of when you should send your email newsletter.<br><br>Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>158</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>54</itunes:episode>
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      <title><![CDATA[How much is this worth?]]></title>
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      <pubDate>Mon, 07 Oct 2024 10:30:00 +1100</pubDate>
      <description>Here’s a simple way to calculate the value of a course on email newsletters, as well as to think about the difference between an expense and an investment.Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Here’s a simple way to calculate the value of a course on email newsletters, as well as to think about the difference between an expense and an investment.<br><br>Newsletter Magic: The 3-Step Formula for Turning Emails into Presence and Profit: https://taleist.agency/newsletter-magic/<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>198</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>55</itunes:episode>
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    <item>
      <title><![CDATA[The real secret to positioning yourself as the expert (it’s NOT what you think!)]]></title>
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      <pubDate>Tue, 15 Oct 2024 10:30:00 +1100</pubDate>
      <description>Do you find yourself competing on price because your ideal clients don’t understand your value? The problem is in your positioning, and the solution is here:My episode of Smashing the Plateau: https://smashingtheplateau.com/episodes/how-to-master-effective-positioning-and-understand-your-market-featuring-steven-lewis/And here:YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://taleist.agency/yes-you-egDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Do you find yourself competing on price because your ideal clients don’t understand your value? The problem is in your positioning, and the solution is here:<br><br>My episode of Smashing the Plateau: https://smashingtheplateau.com/episodes/how-to-master-effective-positioning-and-understand-your-market-featuring-steven-lewis/<br><br>And here:<br><br>YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://taleist.agency/yes-you-eg<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>225</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>56</itunes:episode>
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      <title><![CDATA[The dumbest way to compete]]></title>
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      <pubDate>Wed, 16 Oct 2024 10:30:00 +1100</pubDate>
      <description>This lawyer shows you the dumbest possible way to position yourself in your marketing if you’re an expert, consultant or business owner.See the post and read the breakdown: https://taleist.agency/marketing-advice/dumbest/Hear my advice on positioning yourself on the Smashing the Plateau podcast: https://smashingtheplateau.com/episodes/how-to-master-effective-positioning-and-understand-your-market-featuring-steven-lewis/Take&amp;nbsp;YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://taleist.agency/yes-you-egDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>This lawyer shows you the dumbest possible way to position yourself in your marketing if you’re an expert, consultant or business owner.<br><br>See the post and read the breakdown: https://taleist.agency/marketing-advice/dumbest/<br><br>Hear my advice on positioning yourself on the Smashing the Plateau podcast: https://smashingtheplateau.com/episodes/how-to-master-effective-positioning-and-understand-your-market-featuring-steven-lewis/<br><br>Take&nbsp;<br>YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://taleist.agency/yes-you-eg<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>464</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>57</itunes:episode>
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      <title><![CDATA[The silly word that means everything to you]]></title>
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      <pubDate>Sat, 19 Oct 2024 13:29:46 +1100</pubDate>
      <description>Get your positioning right and finding and converting clients becomes much easier, but what exactly is “positioning” and why is it so important?YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://taleist.agency/yes-you-egDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Get your positioning right and finding and converting clients becomes much easier, but what exactly is “positioning” and why is it so important?<br><br>YES, YOU: How to Convince and Convert High-Value Clients With Magnetic Messaging: https://taleist.agency/yes-you-eg<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>385</itunes:duration>
      <itunes:image href="https://podcasts.fusebox.fm/z5gYbZbDmL/artwork/27685066-3cc3-11ef-8341-16a2cd1ac1f8.jpg"/>
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      <itunes:episode>58</itunes:episode>
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      <title><![CDATA[No BS SEO: What Works, What Doesn't, and What's a Total Myth]]></title>
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      <pubDate>Wed, 23 Oct 2024 10:48:28 +1100</pubDate>
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      <content:encoded><![CDATA[<div>Winning at SEO means free leads from Google, but there’s a hell of a lot of bullshit talked about SEO. How do you know what’s what?<br><br>It suits Google and SEO “experts” for Google to appear mysterious, but Google is not a great mystery and nor is SEO.<br><br>No BS SEO: What Works, What Doesn't, and What's a Total Myth: https://www.obvious-choice.com<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
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      <description>It suits Google and SEO “experts” for Google to appear mysterious, but Google is not a great mystery and nor is SEO.No BS SEO: What Works, What Doesn't, and What's a Total Myth: https://www.obvious-choice.comDon’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>It suits Google and SEO “experts” for Google to appear mysterious, but Google is not a great mystery and nor is SEO.<br><br>No BS SEO: What Works, What Doesn't, and What's a Total Myth: https://www.obvious-choice.com<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>257</itunes:duration>
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      <title><![CDATA[Making five figures with ChatGPT]]></title>
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      <pubDate>Mon, 04 Nov 2024 12:50:25 +1100</pubDate>
      <description>Most people wouldn’t think of doing this to make money with ChatGPT, but it’s a genius approach if you’re working alone, especially in a small business.Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Most people wouldn’t think of doing this to make money with ChatGPT, but it’s a genius approach if you’re working alone, especially in a small business.<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>379</itunes:duration>
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      <title><![CDATA[Is marketing too expensive? Here's what to do...]]></title>
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      <pubDate>Tue, 05 Nov 2024 10:18:00 +1100</pubDate>
      <description>Small businesses find themselves in a Catch-22: it’s back-breakingly hard to grow without help, and help is expensive. But it doesn’t have to be expensive.Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Small businesses find themselves in a Catch-22: it’s back-breakingly hard to grow without help, and help is expensive. But it doesn’t have to be expensive.<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>300</itunes:duration>
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      <title><![CDATA[5 ways to build your authority with ChatGPT]]></title>
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      <pubDate>Wed, 06 Nov 2024 12:18:05 +1100</pubDate>
      <description>“When you’re an authority, clients come to you.” This is true, but you’re busy. How can you build authority fast?Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/Kath Walters, book coach: https://kathwalters.com.au/Hancock’s Half Hour: https://en.wikipedia.org/wiki/Hancock%27s_Half_Hour</description>
      <content:encoded><![CDATA[<div>“When you’re an authority, clients come to you.” This is true, but you’re busy. How can you build authority fast?<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/<br><br>Kath Walters, book coach: https://kathwalters.com.au/<br><br>Hancock’s Half Hour: https://en.wikipedia.org/wiki/Hancock%27s_Half_Hour</div>]]></content:encoded>
      <itunes:duration>377</itunes:duration>
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      <title><![CDATA[Did a robot just save my marriage?]]></title>
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      <pubDate>Thu, 07 Nov 2024 14:59:41 +1100</pubDate>
      <description>If you have a burning desire to ask people “why”, you can build models in ChatGPT that will answer for you — saving your loved ones some of the intensity of your enquiring mind.Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>If you have a burning desire to ask people “why”, you can build models in ChatGPT that will answer for you — saving your loved ones some of the intensity of your enquiring mind.<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>307</itunes:duration>
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      <title><![CDATA[Why marketing feels harder than it should—and how to fix it]]></title>
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      <pubDate>Fri, 08 Nov 2024 10:51:23 +1100</pubDate>
      <description>You started your business because you’re good at what you do, and then you had to learn a load of marketing skills. It’s either that or pay a consultant to explore every idea with you, even the bad ones. But what if you could build your own AI consultant?Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>You started your business because you’re good at what you do, and then you had to learn a load of marketing skills. It’s either that or pay a consultant to explore every idea with you, even the bad ones. But what if you could build your own AI consultant?<br><br>Don’t miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>443</itunes:duration>
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      <title><![CDATA[Make ChatGPT Your CMO]]></title>
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      <pubDate>Mon, 11 Nov 2024 17:49:40 +1100</pubDate>
      <description>Simply Irresistible: Master Your Message, Build Authority, and Attract Premium Clients in 30 Days Using ChatGPT as your Strategic CMO starts on Monday. Lock in your place: https://taleist.agency/simply-irresistible/Don't miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</description>
      <content:encoded><![CDATA[<div>Simply Irresistible: Master Your Message, Build Authority, and Attract Premium Clients in 30 Days Using ChatGPT as your Strategic CMO starts on Monday. Lock in your place: https://taleist.agency/simply-irresistible/<br><br>Don't miss another edition. Get your copy of the Taleist newsletter directly to your inbox by signing up now at: https://taleist.agency/newsletter/</div>]]></content:encoded>
      <itunes:duration>579</itunes:duration>
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